At a Glance
- Tasks: Drive trade marketing strategies and enhance brand presence in the luxury beauty market.
- Company: Join Maison Francis Kurkdjian, a prestigious name in luxury fragrance.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Make a real impact in a fast-paced, entrepreneurial role within a luxury brand.
- Qualifications: 2 years in marketing, strong analytical skills, and a passion for luxury beauty.
The predicted salary is between 35000 - 45000 £ per year.
Maison Francis Kurkdjian is seeking a highly motivated, entrepreneurial and commercially astute Junior Trade Marketing Manager. This pivotal role offers an exciting opportunity to significantly impact the growth and market presence of our prestigious Maison. The ideal candidate will possess a strategic mindset, a strong analytical capability, and a proven ability to translate market insights into actionable, ROI‑driven trade marketing strategies to deliver target sell‑out. A passion for luxury beauty and a collaborative spirit are essential.
Mission Statement
Implement the Marketing Strategy for Maison Francis Kurkdjian in the UK & Eire, with a clear focus on commercial objectives. This includes the strategic planning, implementation, and rigorous management of trade marketing plans and creative animations for the brand, ensuring all activities are driven by market insights and contribute to targeted sell‑out and operating profit within budget constraints. This role is instrumental in enhancing brand desirability through commercially sound and impactful initiatives with the overarching objective to secure no.1 position within fragrance across our limited distribution.
Trade Marketing Leadership
- Work proactively with the Commercial and Retail team and store groups (including flagships, strategic and new doors) to define, pitch, and implement commercially viable Trade Marketing plans.
- Develop bespoke cross‑channel retail strategies that are grounded in market insights and designed to enhance brand equity and drive measurable sales growth.
- Leverage strong negotiation skills to favourably negotiate retailer rate cards, win visibility amongst competitive landscape & influence internal stakeholders to support your vision.
- Harness excellent relationships with stakeholders (retailers, LVMH group, HAVAS) to position Maison Francis Kurkdjian as a strategic partner.
- Emphasise a commercial approach to decision‑making, leveraging market insights and business performance analysis to build strategies based on clear ROI targets.
- Lead in reporting and communication of franchise‑level analytics across stakeholders to measure success of marketing initiatives and to inform future strategies by door.
- Support DTC initiatives to grow brand equity, protecting lean distribution model.
- Define, negotiate and implement animation plans (Promo sites, in‑store visibility, POSM, events, in‑store media, etc.) that are commercially attractive and drive consumer engagement.
- Working closely with VM function to brief projects with clear objectives.
- Ensure all Trade Marketing efforts are focused on accelerating sell‑out, maximizing ROI, and are deeply consumer‑centric.
- Ensure marketing communication is clear and consistent externally and internally with all stakeholders.
Market Insight & Performance Analysis (Circana Focus)
- Act as the primary point person for analysing Market data (Circana, HAVAS), providing crucial market insights to the wider team and HQ, resulting in data‑driven recommendations.
- Monthly monitoring and rigorous analysis of retailers’ performance to proactively adjust and define action plans that drive commercial success.
- Lead communication on launch performance across functions.
- Regularly analyse market trends, competitor activity, and internal sales data to identify opportunities and inform trade marketing strategies.
- Support Head of Marketing & E‑commerce Manager in partnership with HQ & HAVAS in UK Media strategy to build brand awareness & desirability.
Budget and Forecasting
- Oversee budget lines across Funds Given to Trade, Media & POSM, ensuring optimal allocation for commercial impact.
- Forecast POSM inbound and outbound for all trade initiatives.
- Manage monthly POSM allocations to stores, ensuring efficient and commercially sound distribution.
- Work collaboratively with Finance team to report investment vs sell‑out, examine ROI for each marketing activity/animation.
Profile
- Highly Commercial: A strong ability to analyse market trends, identify commercial opportunities, and make data‑driven decisions that generate strong ROI & sell‑out.
- Strong ability to build and maintain relationships internally & externally.
- Ability to work effectively in a fast‑paced environment with a sense of urgency.
- Excellent negotiation skills.
- Entrepreneurial spirit & Leadership/self‑starting capabilities with creative and strategic thinking skills.
- Strong project management experience with proven organisation skills, time management skills, high level of detail orientation and ability to implement and execute multiple projects at once.
- Ability to influence and work collaboratively in a cross‑functional environment with several different departments & across all levels of the organisation.
- Outstanding presentation and communication skills (oral and written).
- Graduate. Fluent in English.
- 2 years’ experience in a marketing role. Prior experience with key retail partners preferable.
- Inherent interest in luxury industry and beauty. Second language (French) a plus.
- Good working knowledge of MS Office (Proficient in Excel & PowerPoint).
Junior Trade Marketing Manager employer: Maison Francis Kurkdjian
At Maison Francis Kurkdjian, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of London. Our commitment to employee growth is evident through tailored development opportunities and a focus on innovation within the luxury beauty sector. Join us to be part of a prestigious brand where your contributions directly impact our market presence and success, all while enjoying the vibrant lifestyle that London has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Trade Marketing Manager
✨Dive into Marketing Meetups
Get yourself to local marketing meetups and networking events. These are gold mines for entry-level folks like us to meet industry pros and learn what skills are hot right now. Plus, you never know who might be looking for someone like you to hire—make those connections count!
✨Start a Personal Project
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Join online platforms like LinkedIn Groups or Reddit communities focused on marketing. Engage in conversations, ask questions, and share your thoughts on industry trends. This visibility can lead to recommendations or even job notices that aren’t widely advertised!
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Look out for internships on company websites, especially those like Maison Francis Kurkdjian who value fresh perspectives. Many companies offer entry-level roles as a stepping stone, so apply through their careers page and embrace the chance to shine!
We think you need these skills to ace Junior Trade Marketing Manager
Some tips for your application 🫡
Show Off Your Creativity!:In marketing and communications, creativity is key! Make sure your application showcases your unique style. Whether it’s in your CV or cover letter, use dynamic language and possibly even a personal branding statement that reflects who you are and what you can bring to Maison Francis Kurkdjian.
Demonstrate Your Writing Skills:Solid writing skills are a must in this field. Include samples of your work along with your application—whether it’s blog posts, social media campaigns you’ve created, or even university projects. This not only highlights your abilities but also gives us an insight into your writing style.
Tailor Your Application:For an entry-level position, we want to see your potential and enthusiasm. Research Maison Francis Kurkdjian and relate your experiences or coursework to the specific marketing strategies we use. Make it clear why you want to work with us and how you can contribute to our mission.
Don’t Skip the Personal Touch!:In your cover letter, add a few lines about why marketing and communications excite you. Personal anecdotes about experiences you've had or moments that sparked your interest in the field can show us your passion and drive. And remember, we love candidates who take the time to apply through our website!
How to prepare for a job interview at Maison Francis Kurkdjian
✨Show off your creative flair!
In marketing communications, creativity is key. Make sure to prepare a portfolio showcasing any relevant projects you've worked on, whether that’s social media campaigns, design work, or interesting content you’ve created. Let your personality shine through—it's all about how you can engage an audience!
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Familiarise yourself with common marketing tools and platforms like Hootsuite, Canva, or Google Analytics. If you know about the latest trends in digital marketing, such as influencers or content marketing strategies, you'll show you're proactive and ready to dive into the role at Maison Francis Kurkdjian.
✨Demonstrate your passion for the industry
Since this is an entry-level position, don't worry about extensive experience—focus on your enthusiasm and eagerness to learn. Be prepared to talk about why you're interested in marketing communications and how it fits into your career goals. Showing this passion can really set you apart!
✨Nail that STAR technique
Many interviews in marketing communications may involve behavioural questions. Use the STAR technique (Situation, Task, Action, Result) to structure your answers and showcase your problem-solving abilities. Prepare a couple of examples related to teamwork or creative projects to illustrate your points well!
