Digital Marketing Manager in City of Westminster

Maison Estelle is a private members’ club set in a Grade I-listed Georgian townhouse on Grafton Street, Mayfair. A ‘hosted home’, bringing people together that have plenty to say and nothing to prove. A new school club (no rules), with old school values of personalised service and discretion.

At Estelle, we prioritise your well-being and growth, offering a range of perks to enrich your experience. Enjoy exclusive staff rates and biannual socials. Nurture your well-being with stocked colleague spaces and staff food. Engage in forums shaping The Estelle Way.

We have a range of perks and benefits at your fingertips:

• Biannual company socials plus smaller social and sports groups.
• Exclusive staff rates and F&B discounts across Ennismore brand.
• Birthday day off.
• Goes without saying, but we will feed you during your shift.
• Added protection of our pension, health cash plan and life assurance schemes.
• 30 days holiday, inclusive of bank holidays, which increases with length of service.
• Recommend-a-friend bonus scheme.

We’re currently seeking a creative, curious and innovative Digital Marketing Manager to join our Digital team, with a flexible base in either Central London or Auchterarder.

Here’s a bit more detail on what we see you doing in this role:

• Your focus and passion will be to increase brand reach across digital channels whilst overseeing plans to maximise room sales, and support broader brand initiatives in line with brand managers.
• Working alongside our Marketing Director and Head of Digital Experience, you’ll set and monitor KPIs aligned with brand and yield objectives.
• Taking a multi-channel approach to campaign management and digital guest journeys, you’ll ensure we deliver the most relevant online brand experience, no matter what stage the customer is at in their booking journey.
• Building strong working relationships with our Revenue team to understand forecasts, identify commercial opportunities and adapt to meet business needs.
• Owning and managing your media budget, ensuring all spend aligns to both marketing plans and commercial insight to maximise ROI.
• A key part of a small and agile digital team, you’ll also manage associated support agencies, inspiring and leading them to create their own channel plans.
• Collaborating with our brand and product stakeholders, you’ll feed into marketing plans which benefit the wider business always keeps you focussing forward.
• Working closely with our Digital Experience Manager to ensure UX best practice is followed, identifying user pain points and maximising traffic conversion for all digital journeys.
• Working alongside our CRM Manager, to deliver integrated digital journeys and segmented marketing that delivers higher converting return and improved guest experiences.
• Adeptly using platform insight, industry news and review BI data to recommend strategy and pioneer new ways across the whole business to engage with our guests digitally.
• Reviewing and recommending improvements for our automation and technology which will improve current ways of working, be more agile and achieve commercial returns.
• Interacting with our guests, always warm, professional, helpful and doing everything you can to exceed their expectations; playing your part in making their stay with us 5 star in every way.

The kind of person we’re looking for:

• You’re currently operating a similar role within a fast-paced lifestyle brand with fantastic experience in leading digital marketing performance teams; Hospitality experience is a plus, however, this is definitely not a must.
• Well versed and passionate about performance marketing, being insight driven is in your DNA.
• You can demonstrate strong experience of creating and managing integrated digital campaigns with a multi-channel delivery; have a rounded view of PPC, SEO, Video, Paid Social & Content.
• Passionate about creating new ideas, you’re naturally curious, innovate and challenge the status quo of the industry.
• You’re happy talking tech and data in the morning, nimbly moving to creative and content in the afternoon.
• A high performer that’s always looking for a better way to do things; you’re restless and looking for an opportunity that allows you to have impact and make a difference.
• You like it when your work stands out from the crowd.
• Highly organized, you’re adept at managing competing, and sometimes conflicting, priorities.
• You genuinely care about people, you’re compassionate, and are a very natural relationship builder.
• A great team player with strong communication skills; you want to be part of a team that works hard, supports each other and above all has fun along the way.
• Collaborating with others comes naturally to you, you know that it’s the sum of the parts that will reap the greatest reward.
• You’re up for doing things differently, you’re comfortable working in an environment where things move and flex, where a can-do attitude is key.
• Highly motivated and possessing an immense sense of pride in your work; you’re passionate about delivering the high standards for our guests.