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- Tasks: Inspire and coach retail teams to deliver exceptional client experiences in luxury fragrance.
- Company: Maison Crivelli is a fast-growing French luxury fragrance brand focused on unique olfactory experiences.
- Benefits: Enjoy competitive salary, commission, private healthcare, discounts, and generous annual leave.
- Why this job: Join a dynamic team passionate about niche perfumery and innovative customer experiences.
- Qualifications: Experience in luxury fragrance or beauty, strong coaching skills, and a passion for olfactive artistry required.
- Other info: This role involves regular travel across the North, fostering a culture of curiosity and excellence.
The predicted salary is between 36000 - 60000 £ per year.
“Perfume is a living experience.” —Thibaud Crivelli, Founder.
Maison Crivelli is a French luxury fragrance Maison created to surprise, delight and offer a multi-sensorial experience for all fragrance explorers around the world.
With a constant spirit of adventure, the Maison partners with the best perfumers to propose disruptive fragrances which surprise and invite to lose one’s bearings.
Present in 46 countries and over 450 points of sale, the Maison is one of the fastest growing in the category.
The UK subsidiary is one year old, and this is the perfect time to join fast paced, hyper growth and truly entrepreneurial adventure.
The purpose of the Retail Excellence Coach is to inspire, elevate, and empower our retail teams to deliver exceptional client experiences grounded in deep product knowledge and a passion for our olfactory universe.
Reporting to the Regional Business Manager, this field-based role is pivotal in driving excellence in customer service, coaching and developing our teams, and contributing to the commercial success and brand storytelling across all regional Maison Crivelli retail spaces.
This role will be based from Manchester or Birmingham with regular travel (approximately 3–4 days per week) across the North area.
Key Responsibilities
- Coach Maison Crivelli brand ambassadors and retail partners to deliver an immersive, sensorial client experience that reflects the brand\’s ethos.
- Support business growth at point of sale by ensuring consistent execution of in-store activations, services, and brand animations.
- Conduct regular store visits to assess and elevate the client journey, sales techniques, storytelling, and product knowledge.
Education & Coaching
- Deliver in-store coaching and development sessions focused on Maison Crivelli’s unique fragrance universe, ingredients, and creation stories.
- Facilitate onboarding and continuous learning sessions to ensure retail teams remain engaged and knowledgeable.
- Champion a culture of curiosity, self-led learning, and retail excellence in collaboration with the Team Leaders and Business Manager.
- Ensure the proper application of visual merchandising guidelines to enhance in-store impact and support the brand’s storytelling.
Training Events & Brand Immersion
- Support the planning and execution of immersive retail training events for internal teams and external partners (from retailer own bought to personal and private shopping teams).
Strategic Collaboration & Reporting
- Partner with Business Manager and Marketing & Training Coordinator to build and review regional training strategies and tailor actions to local needs.
- Track and measure the impact of training and coaching initiatives, adjusting where necessary to ensure continuous improvement.
- Use performance metrics (e.g. sales uplift, mystery shop results, team engagement, and internal store feedback) to assess the impact of coaching and inform future development strategies.”
Key Stakeholders
Internal
- Retail Brand Ambassadors
- Regional Business Manager
External
- Private & Personal shopping teams
Profile
- Proven experience in the luxury fragrance or beauty sector, with a strong retail background.
- Skilled in one-to-one coaching, team development, and client journey enhancement.
- Strong presentation and communication skills, confident in engaging with diverse audiences including retail partners, press, and VIPs.
- Fluent in English; additional languages are a plus.
- Highly self-motivated, organized, and adaptable to a fast-paced and evolving brand environment.
- Passionate about niche perfumery and eager to share and deepen knowledge of olfactive artistry.
Why Join Maison Crivelli?
At Maison Crivelli, we are guided by four core values: insatiable curiosity, a thirst for daring adventures, relentless attention to detail and to others, and absolute integrity.
We are committed to:
- Innovation – Each fragrance is a bold composition inspired by real-life experiences, using unique combinations of raw materials.
- Authenticity – Our perfumes are phthalate- and colourant-free, cruelty-free, vegan, and certified by toxicologists in line with all regulations.
- Sustainability – From eco-conscious packaging to supporting ethical sourcing and sustainable production practices globally.
- Ambition – We aim to become the most surprising haute parfumerie house and inspire individuals to explore every facet of their personality.
Diversity & Inclusion
Maison Crivelli is proud to be an equal opportunity employer. We welcome applicants from all backgrounds, regardless of disability, gender, race, religion, belief, sex, or sexual orientation.
What We Offer
We offer a competitive salary, generous commission structure, private healthcare, uniform allowance, employee discounts, quarterly product allocation, and a comprehensive annual leave allowance.
Seniority level
-
Seniority level
Associate
Employment type
-
Employment type
Full-time
Job function
-
Job function
Sales, Customer Service, and Business Development
-
Industries
Retail Luxury Goods and Jewelry
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Retail Coach Excellence employer: Maison Crivelli
Contact Detail:
Maison Crivelli Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Coach Excellence
✨Tip Number 1
Familiarise yourself with Maison Crivelli's unique fragrance offerings and brand ethos. Understanding their olfactory universe will not only help you connect with the brand but also enable you to engage more effectively during interviews.
✨Tip Number 2
Network within the luxury fragrance sector. Attend industry events or connect with professionals on platforms like LinkedIn. Building relationships can provide insights into the company culture and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your coaching and team development experiences in detail. Be ready to share specific examples of how you've enhanced client journeys or improved sales techniques in previous roles.
✨Tip Number 4
Showcase your passion for niche perfumery during conversations. Share your knowledge about sustainable practices and innovative fragrance compositions, as this aligns with Maison Crivelli's values and mission.
We think you need these skills to ace Retail Coach Excellence
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Maison Crivelli's ethos and values. Highlight your passion for niche perfumery and how it aligns with their commitment to innovation, authenticity, sustainability, and ambition.
Tailor Your CV: Ensure your CV reflects relevant experience in the luxury fragrance or beauty sector. Emphasise your coaching skills, retail background, and any achievements that demonstrate your ability to enhance client journeys.
Craft a Compelling Cover Letter: Write a cover letter that showcases your enthusiasm for the role of Retail Coach Excellence. Discuss specific examples of how you've successfully coached teams or improved customer experiences in previous roles.
Showcase Communication Skills: In your application, highlight your strong presentation and communication skills. Provide examples of how you've engaged diverse audiences, as this is crucial for the role's responsibilities.
How to prepare for a job interview at Maison Crivelli
✨Show Your Passion for Fragrance
Make sure to express your enthusiasm for niche perfumery during the interview. Share your personal experiences with fragrances and how they resonate with you, as this role is all about inspiring others with a love for olfactory artistry.
✨Demonstrate Coaching Skills
Prepare examples of how you've successfully coached or developed teams in the past. Highlight specific instances where your coaching led to improved client experiences or sales performance, as this role heavily focuses on elevating retail teams.
✨Understand the Brand's Ethos
Familiarise yourself with Maison Crivelli's core values and unique selling points. Be ready to discuss how you can embody these values in your coaching and interactions with retail partners, showcasing your alignment with the brand's mission.
✨Prepare for Scenario-Based Questions
Anticipate questions that may ask how you would handle specific retail situations, such as improving customer engagement or addressing team challenges. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.