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For Companies At a Glance
- Tasks: Lead digital marketing and events to promote geotechnical services across the UK and Ireland.
- Company: Join a visionary company focused on innovative geotechnical solutions.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and creativity.
- Why this job: Make an impact by raising brand awareness and generating leads through engaging campaigns.
- Qualifications: Advanced digital marketing skills and proficiency in design software are essential.
- Other info: Collaborate with a diverse team and stay ahead of marketing trends.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.
Key Responsibilities
- Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
- Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
- Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
- Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
- Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
- Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
- Support new products or territories with targeted marketing campaigns and promotional strategies.
- Collaborate with the Sales team to optimize lead generation and improve conversion rates.
- Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.
Required Skills and Experience
- Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
- Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
- Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
- Proven expertise in developing and executing marketing plans and campaign budgets.
- Strong photography skills, with experience producing marketing materials and content.
- Thorough understanding of B2B and B2C marketing principles and strategies.
- Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
- Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.
Company Values
- Visionary
- Protective
- Professional
- Inclusive
- Collaborative
- Inventive
Marketing Manager employer: Mainmark
Contact Detail:
Mainmark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest digital marketing trends and tools. Since this role emphasizes digital marketing, being well-versed in SEO, PPC, and social media management will give you a competitive edge.
✨Tip Number 2
Showcase your experience with successful marketing campaigns. Be ready to discuss specific examples where you've developed and implemented marketing strategies that led to measurable results.
✨Tip Number 3
Highlight your ability to collaborate with different teams, especially sales. This role requires working closely with the Sales team to optimize lead generation, so demonstrating your teamwork skills is crucial.
✨Tip Number 4
Prepare to discuss your analytical skills. Being able to track ROI and provide actionable insights from marketing activities is essential, so be ready to share how you've used data to drive decisions in past roles.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Marketing Manager position. Highlight key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to emphasize your advanced digital marketing skills, particularly in SEO, PPC, and social media management. Include specific examples of successful marketing plans you've developed and implemented.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and events. Discuss your experience with lead generation and brand awareness, and how you can contribute to the company's growth.
Showcase Your Creativity: Include samples of your work, such as marketing materials, blogs, or case studies, to demonstrate your ability to create high-quality, engaging content. This will help illustrate your fit for the role.
How to prepare for a job interview at Mainmark
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your advanced digital marketing skills in detail. Highlight specific campaigns you've managed, focusing on SEO, PPC, and social media management. Use metrics to demonstrate the impact of your efforts.
✨Demonstrate Your Strategic Thinking
Discuss how you have developed and implemented comprehensive marketing plans in the past. Share examples that illustrate your ability to align marketing strategies with business objectives and drive growth.
✨Highlight Your Content Creation Skills
Prepare to showcase your experience in creating high-quality content for various platforms. Bring samples of your work, such as blogs, case studies, or promotional materials, to demonstrate your creativity and effectiveness.
✨Emphasize Collaboration and Relationship Building
Talk about your experience working with external agencies, suppliers, and partners. Highlight how you’ve successfully collaborated with sales teams to optimize lead generation and improve conversion rates.
