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- Tasks: Lead digital marketing efforts and coordinate events to promote our geotechnical services.
- Company: Join a visionary company in the construction and civil engineering industry.
- Benefits: Competitive salary, opportunities for growth, and a dynamic work environment.
- Other info: Collaborative culture with a focus on innovation and professional development.
- Why this job: Make an impact by enhancing brand awareness and driving business growth.
- Qualifications: Advanced digital marketing skills and experience in creating engaging content.
The predicted salary is between 40000 - 50000 £ per year.
The Marketing Manager will lead the company’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.
Key Responsibilities
- Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
- Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
- Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
- Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
- Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
- Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
- Support new products or territories with targeted marketing campaigns and promotional strategies.
- Collaborate with the Sales team to optimize lead generation and improve conversion rates.
- Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.
Required Skills and Experience
- Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
- Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
- Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
- Proven expertise in developing and executing marketing plans and campaign budgets.
- Strong photography skills, with experience producing marketing materials and content.
- Thorough understanding of B2B and B2C marketing principles and strategies.
- Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
- Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.
Company Values
- Visionary
- Inclusive
- Protective
- Professional
- Inventive
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Construction and Civil Engineering
Marketing Manager employer: Mainmark (UK)
Contact Detail:
Mainmark (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing projects, campaigns, and achievements. This is your chance to shine and demonstrate how you can bring value to the role of Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and event management. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your digital marketing skills and any relevant experience with SEO, PPC, and event management. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how your skills align with our company values. We love seeing enthusiasm and creativity in applications!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Include specific examples of successful campaigns or projects you've led. We’re all about results, so let us know how you’ve made an impact in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Mainmark (UK)
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing skills, especially in SEO, PPC, and social media management. Be ready to discuss specific campaigns you've led and the results they achieved. This will show that you not only understand the theory but can also apply it effectively.
✨Showcase Your Creative Side
Prepare a portfolio of your best work, including any content you've created or campaigns you've managed. Highlight your proficiency in design software like Adobe Illustrator and Photoshop. This will help demonstrate your ability to produce high-quality marketing materials.
✨Understand the Company and Its Market
Do your homework on the company’s services and its position in the geotechnical industry. Familiarise yourself with their competitors and current market trends. This knowledge will allow you to tailor your answers and show how you can contribute to their marketing strategy.
✨Be Ready to Discuss Metrics and ROI
Prepare to talk about how you've tracked and analysed the performance of your marketing activities in the past. Bring examples of how you've used data to make decisions and improve campaign outcomes. This will highlight your analytical skills and your focus on delivering strong ROI.