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- Tasks: Lead digital marketing efforts and coordinate events to promote geotechnical services.
- Company: Join Mainmark, a leader in construction and civil engineering across the UK and Ireland.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a dynamic team that values creativity and innovation in marketing.
- Qualifications: Advanced digital marketing skills and experience with SEO, PPC, and content creation required.
- Other info: This is a full-time, mid-senior level position with a focus on impactful campaigns.
The predicted salary is between 36000 - 60000 £ per year.
This range is provided by Mainmark (UK). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeAbout the RoleThe Marketing Manager will lead the company\’s marketing efforts, with a strong emphasis on digital marketing and events, to promote our specialist geotechnical services across the UK and Ireland. This role includes developing a comprehensive marketing strategy, managing digital campaigns, enhancing brand reputation and coordinating events to support business growth. You will play a key role in raising brand awareness, generating leads and delivering impactful marketing campaigns.
Key Responsibilities
Develop and implement a digital-first Marketing Plan and Budget that is aligned with business objectives.
Lead the redevelopment and continuous improvement of the company website, ensuring it functions as a lead-generation and brand-awareness tool.
Manage all aspects of digital marketing, including SEO, PPC, social media campaigns, email marketing and website content updates.
Plan and execute events, including trade shows and other promotional activities, to showcase our brand and services.
Create high-quality, engaging content for digital and print, such as blogs, case studies, videos and promotional materials.
Develop and maintain relationships with external agencies, suppliers and partners to ensure successful campaign delivery.
Support new products or territories with targeted marketing campaigns and promotional strategies.
Collaborate with the Sales team to optimize lead generation and improve conversion rates.
Track and analyse the performance of marketing activities, providing actionable insights and ensuring strong ROI.
Required Skills and Experience
Advanced digital marketing skills, including expertise in SEO, PPC, social media management, Google Analytics and email marketing platforms.
Proficiency in design software such as Adobe Illustrator, Photoshop and video editing tools.
Demonstrable experience of successfully developing and implementing marketing plans that integrate digital, PR and events.
Proven expertise in developing and executing marketing plans and campaign budgets.
Strong photography skills, with experience producing marketing materials and content.
Thorough understanding of B2B and B2C marketing principles and strategies.
Excellent analytical skills, with the ability to measure performance, track ROI and make data-driven decisions.
Proactive approach to self-learning and staying informed on marketing trends, industry developments and new technologies.
Company Values
Visionary
Inclusive
Protective
Professional
Inventive
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Construction and Civil Engineering
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Marketing Manager employer: Mainmark (UK)
Contact Detail:
Mainmark (UK) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially those relevant to SEO, PPC, and social media management. This knowledge will not only help you in interviews but also demonstrate your proactive approach to self-learning.
✨Tip Number 2
Network with professionals in the construction and civil engineering sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the specific marketing challenges they face.
✨Tip Number 3
Showcase your experience with successful marketing campaigns by preparing case studies or examples that highlight your skills in lead generation and brand awareness. Be ready to discuss these in detail during interviews.
✨Tip Number 4
Research Mainmark and their current marketing strategies. Understanding their brand and how they position themselves in the market will allow you to tailor your discussions and show how you can contribute to their goals.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your advanced digital marketing skills and relevant experience. Focus on your expertise in SEO, PPC, and social media management, as well as any successful marketing plans you've developed.
Craft a Compelling Cover Letter: In your cover letter, emphasise your ability to create engaging content and manage digital campaigns. Mention specific examples of how you've raised brand awareness or generated leads in previous roles.
Showcase Your Analytical Skills: Include examples in your application that demonstrate your analytical skills. Discuss how you've tracked ROI and used data-driven decisions to improve marketing performance in past positions.
Highlight Collaboration Experience: Since the role involves working closely with the Sales team and external partners, mention any relevant experiences where you've successfully collaborated to achieve marketing goals or optimise lead generation.
How to prepare for a job interview at Mainmark (UK)
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your advanced digital marketing skills during the interview. Be prepared to discuss specific campaigns you've managed, focusing on SEO, PPC, and social media management. Sharing measurable results will demonstrate your ability to drive success.
✨Demonstrate Your Strategic Thinking
Discuss how you have developed and implemented marketing plans in the past. Emphasise your experience in aligning marketing strategies with business objectives, and be ready to provide examples of how your strategies have led to increased brand awareness and lead generation.
✨Prepare for Content Creation Questions
Since the role involves creating high-quality content, be ready to talk about your experience with various content types. Bring examples of blogs, case studies, or promotional materials you've created, and explain how they contributed to successful marketing campaigns.
✨Understand the Company and Its Values
Research the company’s values and culture before the interview. Be prepared to discuss how your personal values align with theirs, particularly in terms of being visionary, inclusive, and inventive. This will show that you are a good fit for their team.