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- Tasks: Manage and optimise lifecycle email campaigns to boost customer engagement.
- Company: Join MailerLite, a fast-growing email marketing service with over 1 million global users.
- Benefits: Enjoy remote work flexibility, international health insurance, and generous vacation days.
- Why this job: Be part of an innovative team that values creativity and personal growth.
- Qualifications: 3+ years in lifecycle/email marketing; strong copywriting and data analysis skills required.
- Other info: Experience with MailerLite is a plus; enjoy company retreats and a Joy Budget.
The predicted salary is between 28000 - 36000 ÂŁ per year.
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This range is provided by MailerLite. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$35,000.00/yr – $45,000.00/yr
MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.
We’re on the hunt for a Lifecycle Marketing Manager who’s equal parts strategic thinker, data lover and compelling storyteller. You’ll take ownership of our lifecycle comms from onboarding flows and transactional emails to upsells and win-backs, across a diverse customer base. If you love building journeys that make users feel seen and understood, this is for you.
WHY MAILERLITE?
Wondering why we think you’ll love working for MailerLite? Here are our favorite 6 reasons!
- You\’ll be challenged with exciting projects
From launching new campaigns to targeting different audiences, every day brings something new.
- You\’ll grow, develop and evolve
As part of a team that\’s always looking for new, innovative ways to offer value for our customers, you\’ll constantly be experimenting, learning, and trying out new things.
- You\’ll take ownership
We expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.
- You\’ll have experts at hand
Whenever you’re stuck, your teammates with a wide range of different expertise are ready to help you grow. And they’d love for you to share your knowledge too!
- You\’ll pick where you work, every day
We embrace the remote culture. Every day you get to choose what environment makes you most productive.
- You\’ll have stability
We value a stable workplace! MailerLite has been thriving for over 10 years and our year-over-year growth continues to increase.
WHAT YOU WILL BE WORKING ON
- Manage the development and execution of our lifecycle campaigns from start to finish, aimed at improving key metrics like activation, conversion, and retention
- Design, build, and optimize automated email journeys, including onboarding sequences, feature announcements, win-back campaigns, and critical transactional emails
- Manage and maintain our email lists through strategic segmentation and best practices to ensure good deliverability and relevance
- Write clear, engaging copy that reflects our brand voice and drives action
- Proactively run A/B tests and experiments on everything from subject lines and CTAs to send times and personalization to consistently improve performance
- Regularly dig into campaign and user data, reporting clearly on performance, insights, and concrete next steps for optimization
- Work closely with product, marketing, and support teams to ensure messaging is aligned and the customer experience is consistent across touchpoints
WHAT WE EXPECT FROM YOU
- 3+ years of experience in lifecycle/email marketing, ideally within a SaaS environment
- Strong proficiency with modern email marketing platforms is essential. Direct experience with MailerLite is a plus
- Skilled in crafting effective automated journeys and managing the logic and content of transactional emails
- You have excellent copywriting skills with a sharp eye for tone, narrative, and brand voice
- You are confident working with data to analyze campaign performance and inform your decisions, using tools like Google Analytics (GA4), Looker, and PostHog
- You have a solid understanding of customer segmentation, user behavior, and what drives engagement
- You have strong organizational skills and a proven ability to manage multiple projects in a fast-paced environment
- As a self-starter, you work effectively and manage your time well in our async-friendly, remote environment
- You have excellent written and spoken English skills
- 4 hour overlap required with CET time zone
WHAT WE OFFER
- Yearly gross salary range: $35,000 – $45,000
- Remote-first culture with the team working remotely from all over the world
- International health insurance provided with coverage in most countries. Monthly healthcare payout available in select countries where coverage is limited
- Company-paid retreats. Once per year we gather for a week in an exotic location to work, learn and have fun together
- 31 days of vacation per year. We encourage you to unplug and recharge!
- 12 paid sick days for your physical and mental well-being, no doctor\’s note required. Parents can use them to care for their sick children
- 4 creative days. One paid day off per quarter to do something creative and fun
- 12 parental days per year. Enjoy one paid day off each month to treasure time with your children
- Parental leave. Enjoy paid bonding time at 100% of your salary when welcoming a new child into your family through birth or adoption – 3 months for primary caregivers and 1 month for secondary caregivers
- Joy Budget. Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
- MacBook and other tools that\’ll help you to do your job efficiently
- Check the full list of our awesome benefits here
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Contract
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Industries
IT Services and IT Consulting and Software Development
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Email Lifecycle Manager employer: MailerLite
Contact Detail:
MailerLite Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Lifecycle Manager
✨Tip Number 1
Familiarise yourself with MailerLite's platform and features. Since direct experience with their tools is a plus, spend some time exploring their email marketing capabilities and best practices. This will not only help you understand the role better but also show your genuine interest in the company during interviews.
✨Tip Number 2
Brush up on your data analysis skills, particularly with tools like Google Analytics and PostHog. Being able to demonstrate your ability to interpret campaign performance data and make informed decisions will set you apart from other candidates.
✨Tip Number 3
Prepare examples of successful lifecycle campaigns you've managed in the past. Be ready to discuss the strategies you used, the challenges you faced, and the results you achieved. This will showcase your hands-on experience and strategic thinking.
✨Tip Number 4
Network with current or former MailerLite employees if possible. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for tailoring your approach during the application process.
We think you need these skills to ace Email Lifecycle Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lifecycle and email marketing. Use keywords from the job description, such as 'automated journeys', 'copywriting skills', and 'data analysis' to catch the recruiter's attention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with MailerLite's mission. Share specific examples of successful campaigns you've managed and how they improved key metrics like activation and retention.
Showcase Your Data Skills: Since the role requires strong data analysis skills, mention any tools you’ve used, like Google Analytics or Looker. Provide examples of how you've used data to inform decisions and optimise campaigns in previous roles.
Highlight Your Copywriting Ability: Given the importance of engaging copy in this role, include samples of your writing or describe projects where your copy led to increased engagement. Emphasise your understanding of brand voice and narrative.
How to prepare for a job interview at MailerLite
✨Know Your Metrics
As an Email Lifecycle Manager, you'll be expected to improve key metrics like activation and retention. Be prepared to discuss how you've used data in past roles to drive results, and come armed with examples of successful campaigns you've managed.
✨Showcase Your Copywriting Skills
Since writing engaging copy is crucial for this role, bring samples of your work or be ready to discuss your approach to crafting messages that resonate with users. Highlight your understanding of brand voice and how it influences your writing.
✨Familiarise Yourself with MailerLite
If you have experience with MailerLite, make sure to mention it! If not, do some research on the platform and its features. Showing that you're proactive about learning can impress the interviewers.
✨Prepare for A/B Testing Discussions
A/B testing is a key part of optimising email campaigns. Be ready to talk about your experience with testing different elements, such as subject lines and CTAs, and how those tests informed your strategies moving forward.
