Email Lifecycle Manager

MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travelers passionate about what we do and what we believe in. And we are ready for another talented person to join the party.

Overview

We’re on the hunt for a Email Lifecycle Manager who’s equal parts strategic thinker, data lover, and compelling storyteller. You’ll take ownership of our lifecycle communications from onboarding flows and transactional emails to upsells and win-backs, across a diverse customer base. If you love building journeys that make users feel seen and understood, this is for you.

What you will work on

• Map, develop, and execute our end-to-end lifecycle email strategy, covering key stages including user onboarding, feature adoption, engagement, retention, and win-back campaigns
• Own the design and optimisation of automated email journeys, ensuring campaigns are data-driven, targeted, and continually refined to maximise user engagement and retention
• Manage and maintain our email lists through strategic segmentation and best practices to ensure good deliverability and relevance
• Write compelling copy that reflects our brand voice and tells a cohesive story across the entire user lifecycle, driving users toward their ‘aha!’ moments within the product
• Manage a testing roadmap to experiment across messaging, audience targeting, and journey logic, ensuring a measurable impact on key metrics like activation and retention
• Regularly dig into campaign and user data, reporting clearly on performance, insights, and concrete next steps for optimization
• Work closely with product, marketing, and support teams to ensure messaging is aligned and the customer experience is consistent across touchpoints

What we expect from you

• 3+ years of experience in lifecycle/email marketing within a SaaS environment
• Strong proficiency with modern email marketing platforms. Direct experience with MailerLite is a plus
• Skilled in crafting effective automated journeys and managing the logic and content of transactional emails
• Excellent copywriter with a portfolio that demonstrates ability to create clear, on-brand copy that drives users to action
• Strong analytical mindset, leveraging product analytics tools to analyse user behaviour, guide campaign strategy, and measure impact
• Solid understanding of customer segmentation, user behavior, and what drives engagement
• Strong organizational skills and a proven ability to manage multiple projects in a fast-paced environment
• Self-starter who works effectively in an async-friendly, remote environment
• Excellent written and spoken English skills
• 4 hour overlap required with CET time zone
• Seniority level: Mid-Senior level

What we offer

• Yearly gross salary: $40,000-$55,000
• Remote-first culture with the team working remotely from all over the world
• International health insurance provided with coverage in most countries. Monthly healthcare payout available in select countries where coverage is limited
• Company-paid retreats. Once per year we gather for a week in an exotic location to work, learn and have fun together
• 31 days of vacation per year. We encourage you to unplug and recharge
• 12 paid sick days for physical and mental well-being, no doctor\\\’s note required
• 4 creative days. One paid day off per quarter to do something creative and fun
• 12 parental days per year. One paid day off each month to spend time with your children
• Parental leave. 3 months maternity leave and 1 month paternity leave at 100% salary
• Parenting budget of $1000 to celebrate the arrival of a child
• Joy Budget. Annual allowance to spend on what brings you joy, starting at $1,000 per year
• MacBook and other tools to help you do your job efficiently

Team achievements

We’re proud of our team and celebrate accomplishments that highlight passion and collaboration. For example, we revamped onboarding to better support new users through targeted email journeys and in-app guidance, improving activation rates.