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- Tasks: Lead digital measurement studies and optimise ad campaigns for better performance.
- Company: Join Mail Metro Media, a top UK publisher transforming digital advertising.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to your success.
- Why this job: Make an impact in the evolving world of digital advertising with innovative solutions.
- Qualifications: 3+ years in digital measurement and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Location: Derry Street, HSK, London, W8 5HY
Position: Full Time/Permanent
About Us
Mail Metro Media is the commercial advertising arm of DMG Media, the UK’s leading premium publisher. Across Daily Mail, Metro, The i Paper, and The Mail+, we reach 30+ million adults monthly. We’re in the middle of a transformation and building differentiated ad products that no one else in UK publishing can offer:
- A premium ad experience
- Exclusive high-impact formats
- 400k+ subscribers
- Commerce insights
About The Role
We are looking for a Senior Digital Measurement Executive to join the new Ad Product team within the Insight & Research division. The role is comprised of two core elements: undertaking digital measurement studies on live campaigns across our network to prove the effectiveness of our digital newsbrands and conducting research on new ad products to evaluate their impact.
Main Responsibilities
Key Purpose of the role:
- Provide expertise and knowledge of Mail Metro Media’s digital measurement solutions
- Provide digital measurement strategies to support successful sales pitches
- Implement digital measurement solutions for direct and programmatic campaigns
- Implement optimisation solutions to provide better outcomes for advertisers (clicks, sales, attention)
- Create post campaign reports to provide clients with insights into their campaign performance
- Evaluate digital measurement providers and deliver recommendations on which to onboard
- Develop research strategies for new ad product launches, briefing in suppliers across quantitative & qualitative solutions
- Plan and analyse quantitative & qualitative studies to develop sales stories for new ad products
The role is accountable for:
- Creating & presenting strategic digital measurement solutions to advertisers and agencies
- Managing the implementation of digital measurement on programmatic & direct digital campaigns
- Providing optimisations on digital campaigns to improve measurement metrics
- Providing post campaign reporting & attention measurement across digital campaigns
- Providing case studies and learnings on campaigns
- Providing research to evaluate the impact of new ad products, ad formats and data products
Person Specification
- 3+ years’ experience in digital measurement
- Knowledge of digital advertising
- Knowledge of digital measurement tools and techniques
- Knowledge of attention metrics and attention measurement providers (Lumen, Adelaide, RealEyes, Element Human etc)
- Knowledge of digital measurement providers (Brand Metrics, RAM etc)
- Experience briefing research suppliers
Key Skills
- Competent on Microsoft Excel and PowerPoint
- Proven ability to take a brief, find a solution and provide a clear narrative and recommendations
- Comfortable briefing in research suppliers
- Excellent analytics skills
- Strong survey writing skills
- Strong understanding of quantitative & qualitative research techniques
- Strong understanding of digital measurement suppliers
- Problem solving
- Proactivity
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Digital Measurement Executive employer: Mail Metro Media
Contact Detail:
Mail Metro Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Measurement Executive
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your digital measurement expertise. Bring them along to interviews to impress the hiring team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable discussing your experience and how it relates to the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll be one step closer to joining our awesome team!
We think you need these skills to ace Senior Digital Measurement Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Digital Measurement Executive role. Highlight your experience in digital measurement and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital measurement and how you can contribute to our team. Keep it engaging and make sure to mention specific experiences that relate to the job.
Showcase Your Analytical Skills: Since this role involves a lot of analysis, be sure to showcase your analytical skills in your application. Mention any relevant projects or experiences where you've successfully used data to drive decisions or improve outcomes.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, we love seeing candidates who take the initiative to apply directly!
How to prepare for a job interview at Mail Metro Media
✨Know Your Digital Measurement Tools
Make sure you brush up on the digital measurement tools and techniques mentioned in the job description. Familiarise yourself with providers like Lumen, Adelaide, and Brand Metrics. Being able to discuss these confidently will show that you're not just a candidate, but someone who understands the landscape.
✨Prepare Your Success Stories
Think of specific examples from your past experience where you've successfully implemented digital measurement strategies or optimised campaigns. Be ready to share these stories during the interview to demonstrate your expertise and problem-solving skills.
✨Master the Art of Presentation
Since the role involves creating and presenting strategic solutions, practice how you would present your ideas clearly and effectively. Use PowerPoint to create mock presentations and rehearse them. This will help you feel more comfortable when discussing your strategies with potential employers.
✨Ask Insightful Questions
Prepare some thoughtful questions about Mail Metro Media's current ad products and their vision for the future. This shows your genuine interest in the company and the role, and it gives you a chance to engage in a meaningful conversation during the interview.