At a Glance
- Tasks: Lead creative strategies that connect brands with audiences through engaging content.
- Company: Join a dynamic media company focused on innovative social storytelling.
- Benefits: Enjoy 25 days holiday, pension contributions, and discounts on shopping and dining.
- Why this job: Shape impactful campaigns and collaborate with a team of Gen Z creatives.
- Qualifications: Experience in creative strategy and a passion for digital storytelling.
- Other info: Inclusive workplace culture committed to diversity and growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
Location: New Media/Creator Media Headquarters, HSK, London, W8 5HY
Position: Full Time/Permanent
About the role
As Senior Commercial Creative Strategist within our New & Creator Media division, you’ll be the creative bridge between our content and commercial teams – shaping ideas that connect brands with our audiences through authentic, story-led content. You’ll develop and lead high-impact creative concepts that feel native to our social and video platforms, inspire our clients, and drive measurable engagement. Working within a fast-paced environment, you’ll respond to briefs from clients, using audience insight and editorial intuition to craft standout branded content campaigns across social channels. You’ll play a pivotal role translating client objectives into content narratives that are both commercially effective and creatively compelling. This is a senior hands-on role for an idea-led creative thinker who thrives on collaboration and is passionate about storytelling in the modern media landscape.
Main Responsibilities
- Creative Leadership
- Lead the ideation and development of creative responses to client briefs, crafting engaging narratives and multi-format content ideas that deliver on campaign objectives.
- Deliver compelling pitch decks, storyboards, mock-ups and written responses that bring campaign ideas vividly to life for clients and internal stakeholders.
- Client and Campaign Strategy
- Work collaboratively with commercial, editorial and design teams – ensuring all commercial creative output aligns with our brand tone and audience expectations.
- Translate client goals into storytelling formats optimised for our relevant channels and brands – with a focus on TikTok, Instagram and video-led storytelling.
- Support delivery teams post-sale with creative oversight to ensure campaign concepts are executed faithfully and effectively.
- Innovation and Collaboration
- Keep ahead of emerging social trends, platform features and audience behaviours, using these insights to fuel new creative approaches.
- Contribute to internal creative sessions, mentoring junior strategists and elevating the standard of ideas across the wider creative team.
- Champion creativity, curiosity and collaboration across the commercial organisation.
Person Specification
Required
- Proven experience as a Creative Director, Creative Strategist or equivalent role, preferably in a creative, social or influencer agency.
- Strong understanding of digital storytelling formats, social platform behaviours and how to build content that audiences want to share.
- Ability to craft and communicate creative ideas through decks, storyboards, and visuals – confident presenting to clients and senior stakeholders.
- Demonstrated experience in translating commercial briefs into standout branded content ideas across multiple sectors.
- Solid understanding of branded content guidelines, disclosure regulations and platform best practices.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30).
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan of up to 3x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards).
- Subsidised canteen.
- Onsite gym (Northcliffe House only).
- Onsite nurse and GP clinics (Northcliffe House only).
- Our Employee Assistance Programme.
- Discounted dining cards.
- Plus many other benefits.
About New & Creator Media
dmg newmedia and creator media are two new social publishing arms launched by DMG Media (the publisher of the Daily Mail and other brands) to target social audiences. dmg newmedia focuses on social news and entertainment built on the Daily Mail's social following and is run by a team of Gen Z creatives (@dailymailuk, @dailymailsport @itstherespawn). creator media is home to social-first lifestyle brands powered by creators, including @Eliza.co.uk and @youmagazine.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Senior Commercial Creative Strategist in London employer: Mail Metro Media
Contact Detail:
Mail Metro Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Commercial Creative Strategist in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, make sure you bring your A-game. Use visuals, pitch decks, and storytelling techniques to really engage your audience and showcase your unique approach.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on emerging trends in social media and content creation. This will not only inspire your ideas but also show potential employers that you’re passionate about the industry and ready to innovate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Senior Commercial Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique storytelling style. Remember, we’re looking for someone who can connect brands with audiences in a compelling way.
Tailor Your Application: Make sure to tailor your application to the role of Senior Commercial Creative Strategist. Highlight your experience with social media platforms and how you've successfully translated client briefs into standout content. We want to see how you can bring our brand's voice to life!
Be Visual: Since this role involves creating pitch decks and storyboards, consider including visuals in your application. Whether it’s a link to your portfolio or a creative mock-up, showing us your ability to communicate ideas visually will definitely make you stand out.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter!
How to prepare for a job interview at Mail Metro Media
✨Know Your Audience
Before the interview, dive deep into understanding the company’s target audience and their preferences. Familiarise yourself with their social media channels and recent campaigns. This will help you tailor your creative ideas to resonate with both the brand and its audience.
✨Showcase Your Creative Process
Be prepared to discuss your creative process in detail. Bring examples of past projects that highlight your ability to translate client briefs into compelling narratives. Use visuals like pitch decks or storyboards to illustrate your thought process and how you approach ideation.
✨Stay Ahead of Trends
Research current trends in digital storytelling and social media. Be ready to discuss how these trends can influence your creative strategies. Showing that you’re on top of emerging platforms and audience behaviours will demonstrate your proactive approach to creativity.
✨Collaborative Mindset
Emphasise your experience working collaboratively with different teams. Share examples of how you’ve successfully partnered with commercial, editorial, and design teams to deliver impactful campaigns. Highlighting your teamwork skills will show that you can thrive in a fast-paced environment.