Museum & Culture Marketing Senior Officer in Maidstone

Are you a creative and strategic marketer with a passion for culture, audience engagement and delivering results? Join us in a new role as Museum & Culture Marketing Senior Officer.

About the role:

We are seeking a marketing professional to join us, working across the Museums Service, the Arts Hub and the Council’s Communications Team. This is a unique opportunity to combine strategic marketing, audience engagement, digital communications and income generation within a thriving cultural environment.

Key responsibilities:

• Develop and deliver the marketing strategy for Maidstone Museums and contribute to the Arts Hub marketing strategy.
• Provide expert marketing advice to museum officers and colleagues across the Council.
• Provide strategic direction for content creation, ensuring brand, accessibility and quality standards are met.
• Manage website content, CRM activity, email marketing campaigns and ticketing promotions.
• Monitor and evaluate campaign performance, using insights and data analytics to drive continuous improvement.
• Lead promotional activity for exhibitions, events, venue hire, touring exhibitions and retail opportunities, supporting the achievement of income generation and visitor targets.
• Work collaboratively with varied internal and external stakeholders, including colleagues, partners, artists, influencers, and in-house graphic designer.

This is a full-time position, working 37 hours per week, on a permanent contract. The role is based across the Communications and Museum teams. The postholder will be expected to maintain a regular presence at the Museum to support operational requirements while working flexibly across Council locations and from home where appropriate. In addition, there is a requirement for occasional work outside of traditional working hours, as needed.

About You:

We are looking for someone who is self-motivated with professional knowledge of marketing strategy, audience development and digital channels. The ideal candidate will have:

• Experience of delivering complex marketing campaigns with measurable outcomes.
• Strong organisational skills with the ability to manage multiple competing priorities and work collaboratively within a team, remaining calm under pressure.
• Excellent communication and influencing skills, with the ability to engage and build effective relationships with diverse audiences and stakeholders.
• Ability to effectively adapt written and verbal communications to meet different needs, and deliver inclusive, accessible messaging in a public-sector environment.
• Demonstrable experience of using marketing analytics.

You will have the flexibility to attend events at various sites across the borough outside of traditional office hours, including evenings, weekends and Bank Holidays as required.

Why Join Us?

At Maidstone Borough Council, you’ll have the opportunity to be part of our forward-thinking teams dedicated to enhancing the cultural landscape of Maidstone. We offer a supportive work environment, opportunities for professional development, and the chance to make a difference in supporting our community.

Our Offer:

• A range of benefits including highly flexible hybrid working opportunities.
• Generous holiday entitlement which increases after 5 years LG service plus bank holidays with the option to buy additional leave.
• Additional 3 days leave given to enable a close down of the offices between Christmas and New Year.
• Free parking.
• Range of flexible working opportunities to accommodate people’s home/work life balance including compressed hours, 9-day fortnight, part time.
• Invitations to staff events to celebrate success and support wellbeing that include holistic therapies and outdoor activities.
• Employee Assistance Programme which provides confidential & independent information and access to counsellors.
• Local Government Pension Scheme (LGPS) with valuable life cover and financial protection for your family.
• Life Assurance – three times your annual salary (for members of the LGPS).
• Season Ticket Loan - to help with the cost of your rail/ bus journey, to & from work.
• Lease car salary sacrifice scheme allowing you to lease a brand-new car. The monthly fee includes insurance, servicing and road tax.
• Annual flu vaccine.
• Cycle to work scheme.
• Staff benefits discounts on leisure, eating out, holidays and shopping.
• Excellent learning and career opportunities for committed individuals.
• A professional fee payment, if required for the role.

Maidstone Borough Council is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employees and volunteers to share this commitment.

If you would like to discuss this position, please contact Sally Smith at sallysmith@maidstone.gov.uk | 07756 505751.

Interview Date: 1st / 2nd October 2026.