At a Glance
- Tasks: Lead innovative demand generation campaigns to drive sales growth and engagement.
- Company: Fast-growing B2B sales intelligence platform with a collaborative culture.
- Benefits: Competitive salary, autonomy in role, and direct impact on company success.
- Other info: Opportunity for significant career growth in a fast-paced environment.
- Why this job: Join a dynamic team and shape the future of sales technology.
- Qualifications: 3-5 years in B2B SaaS demand generation with proven results.
The predicted salary is between 40000 - 60000 £ per year.
Our client is a fast-growing B2B sales intelligence platform delivering patented technology to help sales teams identify and engage prospects at scale. Specialising in eCommerce, logistics, payments and marketing technology sectors, they provide high‐accuracy contact data and market intelligence that drives real business results. The company fosters a culture where employees are encouraged to be self‐starters with significant autonomy in their roles, enabling them to build scalable programs and drive meaningful impact on company growth. Their London‐based team operates in a collaborative, fast‐paced environment where individual contribution directly shapes strategy and success.
As Demand Generation Manager, you will own the strategy and execution of integrated demand generation campaigns that drive qualified opportunities and pipeline growth. You will develop full‐funnel programs targeting high‐intent buyers, optimise campaign performance across multiple channels, and work closely with the sales team to refine lead qualification and accelerate deal velocity. Your focus will be on identifying in‐market buyers using intent data and technographic targeting, then engaging them through strategic paid campaigns, email nurture sequences and retargeting initiatives.
Responsibilities
- Develop and execute integrated demand generation campaigns across LinkedIn Campaign Manager, Google Ads, email and account‐based marketing platforms.
- Build and optimise full‐funnel programs from awareness through to qualified opportunities targeting sales operations and revenue operations personas.
- Manage campaign budgets of £250K‐£500K+, tracking performance metrics including MQLs, SQLs, customer acquisition cost and pipeline contribution.
- Partner with the sales team to refine lead scoring criteria, qualification standards and ensure rapid follow‐up on high‐intent leads.
- Leverage intent data and technographic targeting to identify and engage buyers actively researching solutions in market.
- Run competitive displacement campaigns positioning our client against established category incumbents.
- Test, iterate and scale successful tactics across paid channels, email nurture sequences and retargeting campaigns.
- Model and optimise customer acquisition cost, lifetime value and payback periods to drive ROI.
- Manage lead handoff processes and work collaboratively with sales to improve conversion rates.
Requirements
- 3‐5 years of B2B SaaS demand generation experience with a proven track record of hitting pipeline targets.
- Hands‐on expertise with LinkedIn Campaign Manager (essential), Google Ads and ABM platforms.
- Proficiency with HubSpot or similar marketing automation platforms.
- Experience managing deals with £20K‐£100K annual contract value and 3‐6 month sales cycles.
- Strong analytical skills with ability to model CAC, LTV and payback periods.
- Proven track record of working effectively with sales teams and optimising lead handoff processes.
- Self‐starter mentality with comfort operating as a player‐coach in fast‐growing environments.
Desirable experience
- Background in eCommerce, logistics, payments, fintech or marketing technology sectors.
- Familiarity with sales intelligence or data platforms.
- Previous role at a Series A‐C stage company (10‐200 employees).
- Promotion within the last 18‐24 months.
- Experience running competitive campaigns against category incumbents.
Benefits
- Competitive salary of £50‐£60K base plus on‐target bonus of circa £10K.
- Significant autonomy to build and scale demand generation programs.
- Direct impact on company growth and revenue trajectory.
- Opportunity to work with cutting‐edge sales intelligence technology.
- Collaborative environment with experienced marketing and sales teams.
Alongside a competitive benefits package, you will join a fast‐growing company where self‐starters thrive, autonomy is valued and your direct contribution shapes business strategy and growth.
How to Apply
If you are looking to advance your career in demand generation and have the skills and experience to succeed in this role, please send your application to (url removed). Include your CV, a cover letter highlighting your most relevant B2B SaaS demand generation achievements, and any supporting materials that demonstrate your expertise in campaign management and pipeline generation. Please specify your notice period and availability for interview.
Demand Generation Manager in London employer: Magpie Recruitment
Join a dynamic and inclusive global engineering consultancy that values innovation and collaboration. As a Group Accountant, you'll benefit from a competitive salary, flexible working arrangements, and a comprehensive benefits package including private medical insurance and a wellbeing fund. With ample opportunities for career development and a supportive work culture, this role in Kingston, Surrey, offers a meaningful and rewarding career path in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections we make, the better our chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your demand generation campaigns and successes. This gives potential employers a taste of what we can bring to the table, making us stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our experience aligns with their needs, especially in areas like campaign management and lead generation. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets noticed. Plus, it shows we’re genuinely interested in being part of the team and ready to contribute to their growth.
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Manager role. Highlight your B2B SaaS experience and any specific achievements that align with the job description. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your most relevant demand generation successes and how they relate to our needs. Be sure to mention your hands-on experience with LinkedIn Campaign Manager and other platforms.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to include examples of how you've modelled customer acquisition costs or optimised lead scoring in your previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. Make sure to include all requested materials and specify your notice period. We can't wait to see what you bring to the table!
How to prepare for a job interview at Magpie Recruitment
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with metrics. Brush up on your understanding of MQLs, SQLs, CAC, and LTV. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've executed. Highlight the strategies you used, the channels you leveraged, and the impact on pipeline growth. This will demonstrate your hands-on expertise and strategic thinking.
✨Understand the Sales Process
Since collaboration with the sales team is key, make sure you can articulate how you've refined lead scoring criteria and improved lead handoff processes in previous roles. This shows that you understand the importance of aligning marketing efforts with sales goals.
✨Be a Self-Starter
The company values autonomy and self-starters. Share examples of how you've taken initiative in fast-paced environments. Discuss any innovative tactics you've implemented to engage high-intent buyers or optimise campaign performance.
