At a Glance
- Tasks: Lead exciting demand generation campaigns and drive pipeline growth with innovative strategies.
- Company: Fast-growing B2B sales intelligence platform with a collaborative culture.
- Benefits: Competitive salary, bonus potential, and significant autonomy in your role.
- Other info: Join a dynamic team where self-starters thrive and your contributions shape success.
- Why this job: Make a real impact on company growth while working with cutting-edge technology.
- Qualifications: 3-5 years of B2B SaaS demand generation experience and strong analytical skills.
The predicted salary is between 40000 - 60000 £ per year.
Location: London office (Bank and Cannon Street)
Contract Type: Permanent
Salary: Base - £50-£60K + On Target Bonus (circa £10K)
Company Overview
Our client is a fast-growing B2B sales intelligence platform delivering patented technology to help sales teams identify and engage prospects at scale. Specialising in eCommerce, logistics, payments and marketing technology sectors, they provide high-accuracy contact data and market intelligence that drives real business results. The company fosters a culture where employees are encouraged to be self-starters with significant autonomy in their roles, enabling them to build scalable programs and drive meaningful impact on company growth. Their London-based team operates in a collaborative, fast-paced environment where individual contribution directly shapes strategy and success.
Position Overview
As Demand Generation Manager, you'll own the strategy and execution of integrated demand generation campaigns that drive qualified opportunities and pipeline growth. You'll develop full-funnel programs targeting high-intent buyers, optimise campaign performance across multiple channels, and work closely with the sales team to refine lead qualification and accelerate deal velocity. Your focus will be on identifying in-market buyers using intent data and technographic targeting, then engaging them through strategic paid campaigns, email nurture sequences and retargeting initiatives.
Responsibilities
- Develop and execute integrated demand generation campaigns across LinkedIn Campaign Manager, Google Ads, email and account-based marketing platforms
- Build and optimise full-funnel programs from awareness through to qualified opportunities targeting sales operations and revenue operations personas
- Manage campaign budgets of £250K-£500K+, tracking performance metrics including MQLs, SQLs, customer acquisition cost and pipeline contribution
- Partner with the sales team to refine lead scoring criteria, qualification standards and ensure rapid follow-up on high-intent leads
- Leverage intent data and technographic targeting to identify and engage buyers actively researching solutions in market
- Run competitive displacement campaigns positioning our client against established category incumbents
- Test, iterate and scale successful tactics across paid channels, email nurture sequences and retargeting campaigns
- Model and optimise customer acquisition cost, lifetime value and payback periods to drive ROI
- Manage lead handoff processes and work collaboratively with sales to improve conversion rates
Requirements
- 3-5 years of B2B SaaS demand generation experience with a proven track record of hitting pipeline targets
- Hands-on expertise with LinkedIn Campaign Manager (essential), Google Ads and ABM platforms
- Proficiency with HubSpot or similar marketing automation platforms
- Experience managing deals with £20K-£100K annual contract value and 3-6 month sales cycles
- Strong analytical skills with ability to model CAC, LTV and payback periods
- Proven track record of working effectively with sales teams and optimising lead handoff processes
- Self-starter mentality with comfort operating as a player-coach in fast-growing environments
Desirable experience:
- Background in eCommerce, logistics, payments, fintech or marketing technology sectors
- Familiarity with sales intelligence or data platforms
- Previous role at a Series A-C stage company (10-200 employees)
- Promotion within the last 18-24 months
- Experience running competitive campaigns against category incumbents
Benefits
- Competitive salary of £50-£60K base plus on-target bonus of circa £10K
- Significant autonomy to build and scale demand generation programs
- Direct impact on company growth and revenue trajectory
- Opportunity to work with cutting-edge sales intelligence technology
- Collaborative environment with experienced marketing and sales teams
Alongside a competitive benefits package, you'll join a fast-growing company where self-starters thrive, autonomy is valued and your direct contribution shapes business strategy and growth.
How to Apply
If you're looking to advance your career in demand generation and have the skills and experience to succeed in this role, please send your application to (url removed). Include your CV, a cover letter highlighting your most relevant B2B SaaS demand generation achievements, and any supporting materials that demonstrate your expertise in campaign management and pipeline generation. Please specify your notice period and availability for interview.
Demand Generation Manager employer: Magpie Recruitment
Join a dynamic and inclusive global engineering consultancy that values innovation and collaboration. As a Group Accountant, you'll benefit from a competitive salary, flexible working arrangements, and a comprehensive benefits package including private medical insurance and a wellbeing fund. With ample opportunities for career development and a supportive work culture, this role in Kingston, Surrey, offers a meaningful and rewarding career path in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Demand Generation Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation campaigns. This will give potential employers a taste of what you can bring to the table and how you can drive pipeline growth.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a quick email to express your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for the interview by researching the company’s current campaigns and strategies. Bring fresh ideas to the table that align with their goals. This will demonstrate your proactive approach and understanding of their needs.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Demand Generation Manager role. Highlight your B2B SaaS experience and any specific achievements that align with the job description. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share your most relevant demand generation successes and how they relate to our needs. Be genuine and let your personality shine through!
Showcase Your Analytical Skills:Since this role involves tracking performance metrics, make sure to highlight your analytical skills in both your CV and cover letter. We love numbers, so share any relevant metrics that demonstrate your impact on previous campaigns.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. We’re excited to see what you bring to the table!
How to prepare for a job interview at Magpie Recruitment
✨Know Your Numbers
As a Demand Generation Manager, you'll need to be comfortable with metrics. Brush up on your understanding of MQLs, SQLs, CAC, and LTV. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Campaign Success
Prepare specific examples of successful demand generation campaigns you've executed. Highlight the strategies you used, the channels you leveraged, and the impact on pipeline growth. This will demonstrate your hands-on expertise and strategic thinking.
✨Understand the Sales Process
Since you'll be partnering closely with the sales team, make sure you understand their processes and challenges. Be prepared to discuss how you've optimised lead handoff processes in the past and how you can improve conversion rates in this role.
✨Be a Self-Starter
The company values autonomy and self-starters. Share examples of how you've taken initiative in previous roles, whether it's launching a new campaign or testing innovative tactics. This will show that you're a proactive player-coach who thrives in fast-paced environments.
