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- Tasks: Lead impactful marketing campaigns to grow support and save lives across the region.
- Company: Join Magpas Air Ambulance, a passionate charity making a real difference.
- Benefits: Enjoy flexible working, generous holidays, and professional development opportunities.
- Other info: Be part of a dynamic team committed to equality and diversity.
- Why this job: Make a tangible impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in direct marketing and data-driven decision-making is essential.
The predicted salary is between 32861 - 32861 £ per year.
Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?
Reporting to: Supporter Engagement Manager
Salary: £32,861 per annum
Contract Type: Permanent
Hours: Full time
Location: Barnwell Road, Enterprise Campus, Alconbury Weald, Huntingdon, Cambridgeshire PE28 4YF with hybrid working: 3 days in office (Alconbury Weald), 2 days from home
The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters acquiring new donors, increasing the value of existing ones, and maximising return on investment. You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships. You’ll be joining a friendly, supportive and passionate team within an organisation that is ambitious, collaborative and committed to development. If you are proactive, strategic, and motivated by making a difference, we’d love to hear from you.
Role Summary
- Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
- Take campaigns from idea through to delivery, including shaping the messaging and making sure everything goes out on time and within budget.
- Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
- Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer‑term support.
- Work closely with teams across the organisation, as well as external suppliers, to get campaigns out the door and keep things running smoothly.
- Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.
Experience & Knowledge
- Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership.
- Evidence of creating and evolving user journeys that drive stronger retention and deeper engagement.
- Confidence in data, including delivery of using CRM systems or databases to make data‑led decisions, select data, execute campaigns, generate reports, and extract actionable insights.
- Demonstrated ability to collaborate effectively with external partners, including agencies, fulfilment providers, and other suppliers.
- Solid experience managing campaign budgets, tracking income and optimising return on investment.
Skills & Abilities
- Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership.
- Highly capable organiser, able to juggle competing priorities while consistently meeting deadlines.
- Strong written communicator, skilled in producing engaging, audience‑focused copy and briefs that inspire action.
- Data‑literate, with the ability to analyse performance and make suggestions on findings and improvements.
- Detail‑oriented with a methodical approach to ensuring accuracy and quality in all outputs.
- Solutions‑focused mindset, bringing creativity and initiative to problem‑solving and continuous improvement.
- Financially aware, able to plan, monitor and optimise budgets efficiently.
Personal Attributes
- Passionate about delivering and achieving tangible fundraising outcomes and contributing to income growth.
- Works well both collaboratively and autonomously, adapting style as needed.
- Brings a positive, flexible approach and thrives in a dynamic, fast‑moving charity setting.
- Comfortable making informed decisions within agreed strategic frameworks.
Desirable
- Educated to degree level or able to demonstrate equivalent professional experience.
- Willingness to contribute to broader organisational activities as required, including holding a full driving licence.
- Access to personal transport and ability to travel when needed.
About Magpas Air Ambulance
We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. Please make sure that any application clearly demonstrates that you live or will be living within a commutable distance of the main place of work. We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking. Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. We aim to create an environment where everyone can be the best they can be, where they feel welcome and are free from bias and discrimination. We encourage applicants from diverse backgrounds to apply. Magpas Air Ambulance is committed to the Armed Forces Covenant and as such welcomes members of the Armed Forces to apply. This role is subject to a Disclosure and Barring Service (DBS) check.
Closing date: Friday 22nd May 2026
Direct Marketing Lead in Peterborough employer: Magpas Air Ambulance
Contact Detail:
Magpas Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Lead in Peterborough
✨Tip Number 1
Get to know the organisation! Research Magpas Air Ambulance and understand their mission. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to direct marketing. Think about how your experience aligns with their needs, especially in data-driven campaigns.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Direct Marketing Lead in Peterborough
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for making a difference shine through. We want to see how your skills can help save lives and contribute to our mission.
Tailor Your Application: Make sure to customise your application to highlight your experience with direct marketing campaigns. We love seeing how you've used data-driven insights to improve performance in past roles.
Be Clear and Concise: Keep your writing clear and to the point. We appreciate strong written communication, so make sure your application is engaging and easy to read while showcasing your skills.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Magpas Air Ambulance
✨Know Your Campaigns
Before the interview, brush up on your knowledge of integrated direct marketing campaigns. Be ready to discuss specific examples where you've successfully planned and delivered campaigns, especially those that involved both offline and digital channels. This will show your potential employer that you understand the role and can hit the ground running.
✨Data is Your Best Friend
Since this role involves a lot of data-driven decision-making, make sure you’re comfortable discussing how you've used data in past campaigns. Prepare to talk about your experience with CRM systems and how you've leveraged insights to optimise campaign performance. This will demonstrate your analytical skills and ability to make informed decisions.
✨Showcase Your Collaboration Skills
The Direct Marketing Lead will need to work closely with various teams and external suppliers. Think of examples where you've successfully collaborated with others to achieve a common goal. Highlight your communication skills and how you’ve built strong relationships in previous roles, as this will be key to succeeding in this position.
✨Be Ready to Discuss Budget Management
Since managing budgets is a crucial part of this role, come prepared to discuss your experience with tracking income and optimising return on investment. Share specific instances where you’ve managed campaign budgets effectively and how you ensured that projects stayed within financial limits while still achieving great results.