Direct Marketing Lead in Kent

Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?

The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters—acquiring new donors, increasing the value of existing ones, and maximising return on investment.

You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships.

You’ll be joining a friendly, supportive and passionate team within an organisation that’s ambitious, collaborative and committed to development. If you’re proactive, strategic, and motivated by making a difference, we’d love to hear from you.

Role Summary:

• Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
• Take campaigns from idea through to delivery, including shaping the messaging and making sure everything goes out on time and within budget.
• Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
• Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer-term support.
• Work closely with teams across the organisation, as well as external suppliers, to get campaigns out the door and keep things running smoothly.
• Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.

To be successful in this role you will have:

Experience & Knowledge

• Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership.
• Evidence of creating and evolving user journeys that drive stronger retention and deeper engagement.
• Confidence in data, including delivery of using CRM systems or databases to make data-led decisions, select data, execute campaigns, generate reports, and extract actionable insights.
• Demonstrated ability to collaborate effectively with external partners, including agencies, fulfilment providers, and other suppliers.
• Solid experience managing campaign budgets, tracking income and optimising return on investment.

Skills & Abilities

• Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership.
• Highly capable organiser, able to juggle competing priorities while consistently meeting deadlines.
• Strong written communicator, skilled in producing engaging, audience-focused copy and briefs that inspire action.
• Data-literate, with the ability to analyse performance and make suggestions on findings and improvements.
• Detail-oriented with a methodical approach to ensuring accuracy and quality in all outputs.
• Solutions-focused mindset, bringing creativity and initiative to problem-solving and continuous improvement.
• Financially aware, able to plan, monitor and optimise budgets efficiently.

Personal Attributes

• Passionate about delivering and achieving tangible fundraising outcomes and contributing to income growth.
• Works well both collaboratively and autonomously, adapting style as needed.
• Brings a positive, flexible approach and thrives in a dynamic, fast-moving charity setting.
• Comfortable making informed decisions within agreed strategic frameworks.

Desirable

• Educated to degree level or able to demonstrate equivalent professional experience.
• Willingness to contribute to broader organisational activities as required, including holding a full driving licence.
• Access to personal transport and ability to travel when needed.

We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. Please make sure that any application clearly demonstrates that you live or will be living within a commutable distance of the main place of work.

We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking.

Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. We aim to create an environment where everyone can be the best they can be, where they feel welcome and are free from bias and discrimination. We encourage applicants from diverse backgrounds to apply.

Magpas Air Ambulance is committed to the Armed Forces Covenant and as such welcomes members of the Armed Forces to apply.

If you are looking for a new opportunity within a supportive and exciting environment, we would love to hear from you.

Closing date: Friday 22nd May 2026

Interview date: Tbc

Please note that the right is reserved to remove this advert prior to the advertised date, dependent on the level of response received. You are therefore advised to apply at your earliest convenience.

This role is subject to a Disclosure and Barring Service (DBS) check.

If you do not hear from us in 2 weeks from the closing date after submitting a final application, unfortunately this means you have not been shortlisted to the next stage of the selection process.

No agencies please.