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- Tasks: Lead impactful marketing campaigns to grow support for life-saving services.
- Company: Join Magpas Air Ambulance, a dynamic charity making a real difference.
- Benefits: Enjoy flexible hybrid working, generous holidays, and professional development opportunities.
- Other info: Be part of a supportive culture that values diversity and growth.
- Why this job: Use your marketing skills to save lives and engage with a passionate community.
- Qualifications: Experience in direct marketing and data analysis is essential.
The predicted salary is between 30000 - 40000 £ per year.
Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?
The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters—acquiring new donors, increasing the value of existing ones, and maximising return on investment.
You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships.
- Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
- Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
- Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer-term support.
- Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.
- Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership.
- Confidence in data, including delivery of using CRM systems or databases to make data-led decisions, select data, execute campaigns, generate reports, and extract actionable insights.
- Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership.
- Data-literate, with the ability to analyse performance and make suggestions on findings and improvements.
- Detail-oriented with a methodical approach to ensuring accuracy and quality in all outputs.
- Brings a positive, flexible approach and thrives in a dynamic, fast-moving charity setting.
- Willingness to contribute to broader organisational activities as required, including holding a full driving licence.
- Access to personal transport and ability to travel when needed.
We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking.
Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. If you would like to find out more, please click the button to be directed to our website, where you can complete the application process.
This role is subject to a Disclosure and Barring Service (DBS) check.
No agencies please.
CRM Marketing Lead - Hybrid in Kent employer: Magpas Air Ambulance
Contact Detail:
Magpas Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Lead - Hybrid in Kent
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Show them you’re not just another candidate; you’re genuinely interested in their work and how you can contribute to saving lives.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in CRM and direct marketing can help grow their supporter base. Keep it concise and impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Marketing Lead - Hybrid in Kent
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in direct marketing campaigns. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Your Data Skills: Since this role is all about data-driven decisions, be sure to mention your experience with CRM systems and how you've used data to improve campaign performance. We love seeing candidates who can turn numbers into actionable insights!
Be Detail-Oriented: Pay attention to the details in your application. A methodical approach is key in this role, so make sure your application is free from typos and clearly structured. It shows us you care about quality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Magpas Air Ambulance
✨Know Your Campaigns
Before the interview, brush up on your knowledge of integrated direct marketing campaigns. Be ready to discuss specific examples where you've successfully planned and delivered campaigns, especially those that involved both offline and digital channels.
✨Data is Your Best Friend
Since this role requires a strong focus on data-driven decision-making, make sure you can talk confidently about your experience with CRM systems. Prepare to share how you've used data to optimise campaigns and improve performance in previous roles.
✨Showcase Your Flexibility
The charity sector can be dynamic and fast-paced, so highlight your ability to adapt to changing circumstances. Share examples of how you've thrived in similar environments and how your positive approach has helped you overcome challenges.
✨Engage with the Mission
Demonstrate your passion for the cause by researching Magpas Air Ambulance and understanding their mission. Be prepared to explain why you're excited about the opportunity to contribute to saving lives and how your skills align with their goals.