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- Tasks: Lead impactful marketing campaigns to grow support and save lives across the region.
- Company: Join Magpas Air Ambulance, a dynamic charity making a real difference.
- Benefits: Enjoy flexible hybrid working, generous holidays, and professional development opportunities.
- Other info: Be part of a diverse team committed to equality and community support.
- Why this job: Make a meaningful impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in direct marketing and data analysis is essential.
The predicted salary is between 35000 - 45000 £ per year.
Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?
The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters—acquiring new donors, increasing the value of existing ones, and maximising return on investment.
You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships.
- Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
- Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
- Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer-term support.
- Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.
Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership. Confidence in data, including delivery of using CRM systems or databases to make data-led decisions, select data, execute campaigns, generate reports, and extract actionable insights. Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership. Data-literate, with the ability to analyse performance and make suggestions on findings and improvements. Detail-oriented with a methodical approach to ensuring accuracy and quality in all outputs. Brings a positive, flexible approach and thrives in a dynamic, fast-moving charity setting. Willingness to contribute to broader organisational activities as required, including holding a full driving licence. Access to personal transport and ability to travel when needed.
We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking.
Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. If you would like to find out more, please click the button to be directed to our website, where you can complete the application process.
This role is subject to a Disclosure and Barring Service (DBS) check.
No agencies please.
CRM Marketing Lead in Kent employer: Magpas Air Ambulance
Contact Detail:
Magpas Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Lead in Kent
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Understand their campaigns and think about how your skills can help them grow their supporter base. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience with data-driven campaigns can make a difference. Highlight your successes and be specific about how you’ve improved performance in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Magpas Air Ambulance.
We think you need these skills to ace CRM Marketing Lead in Kent
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in direct marketing campaigns. We want to see how your skills align with the role, so don’t hold back on showcasing your successes!
Show Your Data Skills: Since this role is all about data-driven decisions, be sure to mention any experience you have with CRM systems or databases. We love seeing candidates who can analyse performance and suggest improvements based on insights.
Be Detail-Oriented: Pay attention to the details in your application. A methodical approach is key for us, so make sure there are no typos or errors. This shows us you care about quality and accuracy in your work.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Magpas Air Ambulance
✨Know Your Campaigns
Before the interview, brush up on successful direct marketing campaigns you've led or been a part of. Be ready to discuss specific strategies you used, the results achieved, and how you adapted based on data insights. This shows your hands-on experience and understanding of what drives success in this role.
✨Data is Your Best Friend
Since the role requires a strong focus on data-driven decision-making, come prepared with examples of how you've used CRM systems or databases to inform your marketing strategies. Highlight any specific metrics you tracked and how they influenced your campaign adjustments.
✨Engagement Strategies Matter
Think about how you've built supporter journeys in past roles. Be ready to share your approach to keeping supporters engaged and how you’ve encouraged long-term support. This will demonstrate your ability to think strategically about donor relationships.
✨Show Your Flexibility
The charity sector can be fast-paced and dynamic, so be prepared to discuss how you've thrived in similar environments. Share examples of how you've adapted to changing circumstances or taken the lead on complex projects, showcasing your positive and flexible approach.