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- Tasks: Lead impactful marketing campaigns to grow support and save lives across the region.
- Company: Join Magpas Air Ambulance, a passionate charity making a real difference.
- Benefits: Enjoy flexible working, generous holidays, and professional development opportunities.
- Other info: Be part of a dynamic team committed to equality and diversity.
- Why this job: Make a tangible impact while developing your marketing skills in a supportive environment.
- Qualifications: Experience in direct marketing and data-driven decision-making is essential.
The predicted salary is between 32861 - 32861 £ per year.
Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?
Reporting to: Supporter Engagement Manager
Salary: £32,861 per annum
Contract Type: Permanent
Hours: Full time
Location: Barnwell Road, Enterprise Campus, Alconbury Weald, Huntingdon, Cambridgeshire PE28 4YF with hybrid working: 3 days in office (Alconbury Weald), 2 days from home
The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters—acquiring new donors, increasing the value of existing ones, and maximising return on investment. You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships.
You’ll be joining a friendly, supportive and passionate team within an organisation that’s ambitious, collaborative and committed to development. If you’re proactive, strategic, and motivated by making a difference, we’d love to hear from you.
Role Summary- Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
- Take campaigns from idea through to delivery, including shaping the messaging and making sure everything goes out on time and within budget.
- Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
- Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer-term support.
- Work closely with teams across the organisation, as well as external suppliers, to get campaigns out the door and keep things running smoothly.
- Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.
- Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership.
- Evidence of creating and evolving user journeys that drive stronger retention and deeper engagement.
- Confidence in data, including delivery of using CRM systems or databases to make data-led decisions, select data, execute campaigns, generate reports, and extract actionable insights.
- Demonstrated ability to collaborate effectively with external partners, including agencies, fulfilment providers, and other suppliers.
- Solid experience managing campaign budgets, tracking income and optimising return on investment.
- Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership.
- Highly capable organiser, able to juggle competing priorities while consistently meeting deadlines.
- Strong written communicator, skilled in producing engaging, audience-focused copy and briefs that inspire action.
- Data-literate, with the ability to analyse performance and make suggestions on findings and improvements.
- Detail-oriented with a methodical approach to ensuring accuracy and quality in all outputs.
- Solutions-focused mindset, bringing creativity and initiative to problem-solving and continuous improvement.
- Financially aware, able to plan, monitor and optimise budgets efficiently.
- Passionate about delivering and achieving tangible fundraising outcomes and contributing to income growth.
- Works well both collaboratively and autonomously, adapting style as needed.
- Brings a positive, flexible approach and thrives in a dynamic, fast-moving charity setting.
- Comfortable making informed decisions within agreed strategic frameworks.
- Educated to degree level or able to demonstrate equivalent professional experience.
- Willingness to contribute to broader organisational activities as required, including holding a full driving licence.
- Access to personal transport and ability to travel when needed.
About Magpas Air Ambulance: We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. Please make sure that any application clearly demonstrates that you live or will be living within a commutable distance of the main place of work. We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking. Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. We aim to create an environment where everyone can be the best they can be, where they feel welcome and are free from bias and discrimination. We encourage applicants from diverse backgrounds to apply. Magpas Air Ambulance is committed to the Armed Forces Covenant and as such welcomes members of the Armed Forces to apply. This role is subject to a Disclosure and Barring Service (DBS) check.
Direct Marketing Lead in Alconbury employer: Magpas Air Ambulance
Contact Detail:
Magpas Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Marketing Lead in Alconbury
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the organisation and its values. Tailor your answers to show how your experience aligns with their mission—especially in fundraising and supporter engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Direct Marketing Lead in Alconbury
Some tips for your application 🫡
Show Your Passion: When writing your application, let your passion for making a difference shine through. We want to see how your values align with our mission at Magpas Air Ambulance, so don’t hold back on sharing why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in direct marketing campaigns. We’re looking for specific examples that demonstrate your skills in managing budgets, using data insights, and creating engaging supporter journeys. Tailoring your application can really make you stand out!
Be Clear and Concise: Keep your application clear and to the point. We appreciate strong written communication, so focus on crafting engaging copy that showcases your abilities without unnecessary fluff. Remember, we’re looking for someone who can inspire action!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen and ready to join our friendly team at Magpas Air Ambulance.
How to prepare for a job interview at Magpas Air Ambulance
✨Know Your Campaigns
Before the interview, brush up on your knowledge of integrated direct marketing campaigns. Be ready to discuss specific examples where you've successfully planned and delivered campaigns, especially those involving postal activity. This will show your potential employer that you have the hands-on experience they’re looking for.
✨Data is Your Best Friend
Since this role requires a strong focus on data-driven decisions, make sure you can talk confidently about how you've used CRM systems or databases in past roles. Prepare to share insights on how you’ve analysed performance metrics to optimise campaigns and improve ROI.
✨Showcase Your Collaboration Skills
This position involves working closely with various teams and external suppliers. Think of examples where you’ve successfully collaborated on projects. Highlight your ability to manage relationships and ensure smooth campaign execution, as this will demonstrate your teamwork skills.
✨Be Ready to Discuss Budgets
As managing campaign budgets is crucial for this role, come prepared to discuss your experience with tracking income and optimising budgets. Share specific instances where you’ve successfully managed financial resources to achieve campaign goals, showcasing your financial awareness and organisational skills.