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- Tasks: Lead impactful marketing campaigns to grow supporter engagement and income for a life-saving charity.
- Company: Join Magpas Air Ambulance, a dynamic charity making a real difference in the community.
- Benefits: Enjoy flexible hybrid working, generous holidays, and professional development opportunities.
- Other info: Be part of a supportive culture that values diversity and offers career growth.
- Why this job: Use your marketing skills to save lives and support a vital cause.
- Qualifications: Experience in direct marketing and data analysis is essential.
The predicted salary is between 35000 - 45000 £ per year.
Could you use your skills to help save lives across Cambridgeshire, Bedfordshire and the East of England?
The Direct Marketing Lead is a newly formed role focused on planning, delivering and optimising integrated, data-driven campaigns across offline and digital channels to grow income from individual supporters—acquiring new donors, increasing the value of existing ones, and maximising return on investment.
You will take ownership of end-to-end direct response activity, using insight, segmentation and testing to improve performance, while managing budgets, suppliers and internal relationships to deliver effective campaigns that also build strong, long-term supporter relationships.
- Plan and deliver direct marketing campaigns across a mix of channels, with a focus on bringing in income and growing the supporter base.
- Keep a close eye on performance, using results and insight to tweak and improve what we do next time.
- Build and develop supporter journeys that help bring people in, keep them engaged and encourage longer-term support.
- Support wider planning and budgeting, using campaign results and data to help guide future activity and priorities.
Proven track record of delivering integrated direct marketing campaigns, with particular strength in postal activity and full lifecycle ownership. Confidence in data, including delivery of using CRM systems or databases to make data-led decisions, select data, execute campaigns, generate reports, and extract actionable insights. Comfortable taking the lead on complex projects and working independently and with a strong sense of ownership. Data-literate, with the ability to analyse performance and make suggestions on findings and improvements. Detail-oriented with a methodical approach to ensuring accuracy and quality in all outputs. Brings a positive, flexible approach and thrives in a dynamic, fast-moving charity setting. Willingness to contribute to broader organisational activities as required, including holding a full driving licence. Access to personal transport and ability to travel when needed.
We operate a hybrid working policy, giving flexibility to work from home and the office while meeting the needs of the Charity. We offer a range of benefits including an Employee Assistance Programme, generous holiday entitlement, staff survey, access to occupational health services, flexible working, learning and development opportunities, long service awards, social events, supportive working culture and staff car parking.
Magpas Air Ambulance is committed to providing equality of opportunity and valuing diversity for all current and prospective staff, volunteers and trustees. If you would like to find out more, please click the button to be directed to our website, where you can complete the application process.
This role is subject to a Disclosure and Barring Service (DBS) check. No agencies please.
CRM Marketing Lead - Hybrid in Alconbury employer: Magpas Air Ambulance
Contact Detail:
Magpas Air Ambulance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Lead - Hybrid in Alconbury
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Show them you’re not just another candidate; you’re genuinely interested in their work and how you can contribute to saving lives.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in CRM and data-driven marketing can help grow their supporter base. Keep it concise and impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace CRM Marketing Lead - Hybrid in Alconbury
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your skills can help us save lives and make a difference in the community.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with direct marketing campaigns and data analysis, as these are key for us. We love seeing how your past work aligns with what we do!
Be Specific: Use specific examples to demonstrate your achievements. Instead of saying you managed campaigns, tell us about a particular campaign that brought in significant income or improved supporter engagement. We appreciate the details!
Check Your Details: Before hitting send, double-check your application for any typos or errors. We’re detail-oriented at StudySmarter, and we want to see that you are too! Apply through our website to ensure your application gets to us smoothly.
How to prepare for a job interview at Magpas Air Ambulance
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful direct marketing campaigns you've led. Be ready to discuss specific examples where you used data-driven insights to optimise performance and grow supporter engagement.
✨Showcase Your Data Skills
Since this role requires confidence in data, prepare to talk about your experience with CRM systems. Bring examples of how you've used data to make decisions, select target audiences, and measure campaign success.
✨Demonstrate Your Flexibility
The charity sector can be dynamic and fast-paced. Be prepared to share instances where you've adapted to changing circumstances or taken the lead on complex projects, showcasing your positive and flexible approach.
✨Engage with Their Mission
Research Magpas Air Ambulance and understand their mission. During the interview, express your passion for their cause and how your skills can contribute to saving lives across the region. This will show that you're not just looking for a job, but are genuinely invested in their work.