Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Role : Head of Shopper & Retail Media
The Magnum Ice Cream Company (formerly a division of Unilever) is now a standalone, independent, EUR 7.9 billion publicly listed company. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
grow with us, make an impact, and shape the future of Ice Cream, this is the place for you!
Role Purpose
The Head of Shopper & Retail Media leads the strategy, capability and execution of shopper marketing and retail media across Grocery and Out of Home channels. The role exists to drive sustainable category and brand growth by increasing both mental availability (ensuring our brands are thought of at the point of need) and physical availability (ensuring our brands are easy to find and buy wherever shoppers purchase). Leading a high-performing team, this role brings together customer activation, retail media, shopper insight and commercial strategy to create distinctive growth plans that win with shoppers and customers. A critical component of success is embedding a culture of measurement, experimentation and continuous learning, ensuring every investment delivers demonstrable commercial impact and informs future decisions.
Key Responsibilities
- Develop and execute the shopper marketing and retail media strategy across Grocery and Out of Home channels creating a ‘What Good Looks Like’ benchmark
- Build category and brand growth through programmes that increase mental and physical availability across all shopper touchpoints.
- Lead strategic partnerships with key retail media networks and customers to maximise reach, effectiveness and return on investment.
- Own the activation agenda across in-store, digital, e-commerce and omnichannel environments.
- Champion the use of shopper, customer and retailer data to inform decisions and improve performance.
- Establish clear measurement frameworks, KPIs and ROI tracking to evaluate the effectiveness of all shopper and retail media investments.
- Foster a test-and-learn culture, using structured experimentation to optimise campaigns, media investment and customer activation.
- Lead, develop and inspire a large multifunctional team, building best-in‑class capabilities in shopper marketing, retail media and analytics.
- Work cross-functionally with Sales, Marketing, Category and Finance teams to ensure customer plans are aligned to commercial and growth objectives.
What Success Looks Like
- Market Share winning performance
- Improved mental and physical availability across key channels and customers.
- Industry‑leading retail media and shopper marketing effectiveness.
- Robust measurement and attribution of investment returns.
- A culture where experimentation, learning and optimisation are embedded in ways of working.
- High levels of team engagement, capability and talent development.
Experience
- Significant leadership experience in Shopper Marketing, Retail Media, Customer Marketing or Commercial Strategy within FMCG.
- Proven track record of leading large teams and managing substantial activation budgets.
- Strong understanding of Grocery, DComm, Convenience and Out of Home channels.
- Ability to influence senior stakeholders and translate insight into commercial growth.
About The Magnum Ice Cream Company
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
About
- We are all about growth
- We operate with speed and simplicity
- We win together with fun
- We boldly innovate to disrupt our industry
- We care and challenge
- We are experts in the Ice Cream Category
Why join us?
- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.
If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.
Additional Information
The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.
#J-18808-Ljbffr
