Digital Commerce Marketing Assistant

Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

We are seeking a passionate and entrepreneurial Marketing Assistant to join our Digital Commerce channel. This high-impact role will be responsible for end-to-end campaign development and execution, working closely with cross-functional teams and external customers/agencies. They will own campaign delivery, customer activation, and performance tracking, ensuring continuous optimisation and impact. The role requires a strong balance of creativity and analytical thinking to unlock growth opportunities and strengthen our brands across digital commerce channels.

RESPONSIBILITIES:

• Plan, execute, and optimise digital and performance marketing campaigns.
• Lead the development of channel-specific content and creative assets, ensuring alignment with brand strategy, performance objectives, and HFSS compliance.
• Manage campaign budgets, including Test & Learns, and launch new routes to market, through identification of new sales channels and retailers.
• Collaborate closely with internal and external Performance Marketing and Retail Media teams to activate paid and organic media campaigns, refine targeting, and optimise for strategy.
• Coordinate campaign launches with new and existing customers, media agencies, and internal stakeholders to ensure seamless execution across platforms.
• Monitor, analyse, and optimise campaign performance using data and insights to continuously improve effectiveness and efficiency.

KEY DELIVERABLES:

• Delivery of high-performing, insight-led digital marketing campaigns that drive awareness, conversion, and brand visibility using best-in-class content and creative.
• Measurable improvements in campaign KPIs (e.g. ROAS, CTR, conversion rates) through continuous optimisation.
• Clear and actionable performance reporting, translating data into insights and future campaign recommendations.
• Strong cross-functional collaboration to ensure aligned and integrated marketing execution across all channels.

KEY EXPERIENCE AND QUALIFICATIONS REQUIRED:

• Experience in media, marketing, brand management, performance marketing, digital marketing, retail media, or eCommerce activation.
• Strong analytical mindset, with experience using data to optimise campaigns and generate actionable insights.
• Proven ability to manage multiple campaigns and stakeholders in a fast-paced, dynamic environment.
• Experience working with digital media channels (e.g. paid social, retail media, programmatic, or search) and creative asset development.
• Entrepreneurial, proactive mindset with a passion for digital innovation, consumer trends, and emerging commerce models.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business. Ready to build the future of Ice Cream? If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.