Chief Operating Officer (COO) in London

MAGIC AI is hiring a hands-on operations leader to build the operating system behind the business as we scale across the UK and US. The role is not just about “keeping things running.” It is about installing the planning, process, and cross-functional discipline that lets the company grow without operations becoming the bottleneck.

You will own the core operational engine across supply chain, inventory, logistics, and operational finance, while also providing lightweight oversight across people, legal, and company-wide execution. Your job is to create clarity, control, and cadence – so the CEO can see what is on track, what is at risk, and where intervention is needed.

Take full accountability for CM1 and CM2, and partner with the CMO and CFO to secure CM3 targets. This mandate runs across four pillars.

• Supply Chain, Logistics & 3PL (UK + US)
  • End-to-end ownership of manufacturing, freight, customs, dual-region 3PL, and the unit economics of landed cost.
  • Build a resilient supply chain across suppliers, freight, and dual-region fulfilment.
  • Own landed cost and operational drivers of margin.
  • Supply chain strategy and systems infrastructure, including ERP implementation.
  • International freight strategy.
  • UK: 3PL and warehouse process review and ownership.
  • US: full audit of 3PL, freight, and operational tax set-up.
  • Reverse logistics – returns, grading, and restock flow design and ownership.
  • Implement the right systems and reporting infrastructure to support scale.
• Inventory Management & Operational Finance
  • The operational counterpart to the CFO and Head of Finance – turns the financial plan into purchase orders, and the inventory reality into the financial plan.
  • Build and run the company’s S&OP process.
  • Own demand forecasting, inventory planning, ordering cadence, and supply planning.
  • Complete ownership of inventory accuracy; establish safety stock policies and clear forward visibility on inventory risk.
  • Create a reliable view of opening stock, inbound, outbound, and weeks of cover.
  • COGS / GPM reporting and operational financial reporting.
  • Support margin analysis, audit readiness, and investor-facing operational work where needed.
• HR, Legal & Finance Ops
  • People ops, hiring infrastructure, and external counsel across UK and US entities.
  • Create clear planning and review cycles across demand, supply, finance, and execution.
  • Comp bands, performance cycles, and employment compliance across UK + US.
  • US entity and corporate tax set-up.
  • Commercial, IP, employment, and regulatory legal – managing external counsel.
  • Product compliance.
• The Glue – Cross-Functional Operating System
  • Runs the company’s operating cadence: weekly metrics review, quarterly planning, OKRs, exec staff meetings. The person every department head – including the CFO and Head of Finance – goes to when something is stuck between functions.
  • KPIs: decisions made per week, blockers cleared, on-time quarterly delivery.

• A clear, repeatable operating cadence is in place.
• Demand, supply, and finance are tied together in one planning process.
• Inventory risk is visible early, with clear actions and owners.
• Key projects are tracked and delivered with more consistency.
• The CEO has a simple, reliable view of business health each day.
• Teams are less dependent on ad-hoc heroics and more driven by process.

• 10–15+ years operating experience, including a senior role at a scaling consumer/hardware or DTC company shipping ideally large, heavy, expensive goods.
• Direct ownership of international supply chain (ideally UK US Asia manufacturing).
• Sourcing and ownership of warehousing, 3PL and delivery partners in the US and UK.
• Experience building or rebuilding S&OP, forecasting, or inventory planning processes from scratch.
• Strong commercial and financial literacy – can challenge a CFO’s model and own the operational drivers behind it, without needing to be the CFO.
• Track record managing people ops and external legal across multiple jurisdictions.
• High agency, low ego, written-first communicator.

• Connected fitness, wearables, or AI hardware background.
• Experience with a Series A→B→C transition.
• Existing UK & US 3PL / freight forwarder relationships.

• Competitive salary.
• Significant equity share options in the company.
• An impact from day one. Our business is scaling by the day. You’ll work on ambitious projects, and your contribution will significantly impact the success of MAGIC AI now and in the future.
• Our legendary team culture aligned to our PUNCH values.
• Unlimited holiday (self-directed time off).
• Free MAGIC AI Mirror with full package.
• Flexible home/hybrid working from our London HQ (2 days WFH per week).
• Brand new Macbook or other.
• Weekly free lunch club.
• Daily unlimited barista coffee.
• Weekly snackboxes.
• Quarterly off-sites and regular fun team socials.