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- Tasks: Plan and deliver engaging campaigns to inspire action from supporters.
- Company: Join Maggie's Centres, a charity dedicated to providing cancer care.
- Benefits: Enjoy flexible work options, generous leave, and a supportive environment.
- Why this job: Make a real impact in people's lives while growing your marketing skills.
- Qualifications: Experience in charity fundraising and direct marketing is essential.
- Other info: Work in a vibrant team and enjoy perks like free refreshments and wellness support.
The predicted salary is between 30000 - 37000 £ per year.
DescriptionAs Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters.
Application Deadline: 4 May 2026
Department: Individual Giving
Location: Hammersmith Office
Compensation: £35,707 – £42,692 / year
Responsibilities
Plan and deliver compelling activity to engage with, and drive action from existing supporters through direct mail appeals, digital and telephone activity.
To project manage multi-channel direct marketing campaigns from pre-campaign insight and briefing, through to delivery, optimisation, and post-campaign review.
Support the development, implementation and optimisation of sector leading journeys to retain and develop existing cash and regular giving supporters.
Collaborate with and supervise external agencies and suppliers to deliver excellent work, on time and to budget.
Review live metrics and make recommendations, continuously testing and learning to optimise campaigns.
Proactively identify new ways to engage supporters and grow income from Individual Giving.
Monitor market trends, undertake competitor analysis and keep up-to-date with sector developments.
Develop strong, effective working relationships with key internal teams to deliver existing activity and identify new opportunities.
Feed into expenditure management and KPI reporting processes, maintaining detailed budget records and income and expenditure accounts to ensure cost effectiveness.
Work with your team to champion Individual Giving fundraising across the charity and provide support on it to centre colleagues across the UK.
Skills, knowledge and expertise
An experienced charity fundraiser who puts the supporter at the heart of what they do.
A driven individual with a proven track record in delivering successful Individual Giving retention campaigns to meet objectives, including cash appeals, upgrade and re-activation.
Proven experience of a range of direct marketing channels, including direct mail, email & telephone.
Proven experience with both standard and mid-value audiences.
Individual Giving product-specific knowledge, including cash and regular giving.
An engaging person who can nurture excellent working relationships across the organisation
Highly numerate with experience of using insight to inform evidence-based decision making and meet targets.
Solid understanding of the basic principles of charity financial policies, the Institute of Fundraising guidelines and data protection regulations.
Excellent planning, time management and organisational skills, with proven experience of successfully prioritising between several projects.
Brilliant creative judgement to engage, inspire and drive people to act.
High level of attention to detail on written copy and financial figures.
Experience of supervising and getting the best from external agencies and suppliers.
Excellent personal communication skills.
Job benefits
You\’ll spend time at one of our incredible centres to experience our programme of support and see first-hand the difference we can make.
A structured Orientation week will cover everything you need to get settled in your new role.
Holiday entitlement that helps you create a manageable work life balance.
Generous sick leave cover.
A supportive and friendly working environment.
Tailored learning and development opportunities.
Kitchen facilities with free tea, coffee and fruit bowl.
Workplace pension and free financial advice from an independent financial advisor to help you plan for your future.
Option to keep a pre-existing NHS pension if eligible.
Travel and cycle loans.
Eye test expenses and money towards glasses.
Enhanced maternity pay.
Our buddy system links you with a colleague to give you extra support in your first few months.
Facilitated stress management courses and access to our clinical psychologists for support.
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Individual Giving Marketing Officer employer: Maggie's Centres
Contact Detail:
Maggie's Centres Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Individual Giving Marketing Officer
✨Tip Number 1
Familiarise yourself with Maggie's Centres and their mission. Understanding their approach to individual giving and how they engage supporters will help you tailor your conversations during the interview.
✨Tip Number 2
Prepare examples of successful campaigns you've managed in the past. Be ready to discuss specific metrics and outcomes, as this role requires a strong focus on data-driven decision making.
✨Tip Number 3
Network with current or former employees of Maggie's Centres if possible. They can provide valuable insights into the company culture and expectations, which can be beneficial during your interview.
✨Tip Number 4
Stay updated on the latest trends in charity fundraising and direct marketing. Being knowledgeable about current practices will demonstrate your commitment to the sector and your ability to innovate in the role.
We think you need these skills to ace Individual Giving Marketing Officer
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and skills required for the Individual Giving Marketing Officer position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your passion for charity fundraising but also demonstrates your understanding of Maggie's Centres' mission. Use specific examples from your past experiences to illustrate your achievements in individual giving campaigns.
Highlight Relevant Experience: In your CV, focus on your previous roles related to individual giving and direct marketing. Include metrics and outcomes from your campaigns to show your impact and effectiveness in driving supporter engagement and revenue growth.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. Attention to detail is crucial, especially in a role that requires high levels of written communication.
How to prepare for a job interview at Maggie's Centres
✨Know Your Campaigns
Familiarise yourself with successful individual giving campaigns, especially those relevant to Maggie's Centres. Be ready to discuss how you would plan and deliver compelling campaigns that engage supporters.
✨Showcase Your Fundraising Experience
Prepare examples of your past successes in individual giving retention, upgrade, and reactivation campaigns. Highlight specific metrics or outcomes to demonstrate your impact in previous roles.
✨Understand the Sector
Stay updated on market trends and competitor analysis within the charity sector. This knowledge will help you discuss innovative ways to engage supporters and grow income during the interview.
✨Demonstrate Strong Communication Skills
As an Individual Giving Officer, you'll need to build relationships across the organisation. Practice articulating your thoughts clearly and engagingly, showcasing your ability to connect with various stakeholders.