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For Companies At a Glance
- Tasks: Own and grow CAVU's B2B social presence, focusing on LinkedIn.
- Company: CAVU, a company dedicated to enhancing airport travel experiences.
- Benefits: Hybrid working, creative environment, and opportunities for personal growth.
- Why this job: Make a real impact in the travel industry with innovative ideas.
- Qualifications: Experience in social media management and a passion for B2B marketing.
- Other info: Collaborative culture with a focus on creativity and innovation.
The predicted salary is between 28800 - 48000 £ per year.
About CAVU
For airports, for partners, for people. We are CAVU. At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences. From our revenue-accelerating single-platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners. We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you're working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel. If you're looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU could be the place for you.
The role
As Social Media Manager (B2B), you'll own and grow CAVU's B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You'll be responsible for developing channel strategy, planning and delivering always-on and campaign-led content, and activating paid social to support growth programmes and commercial objectives. This role plays a key part in building CAVU's brand authority with decision-makers across airports, partners and industry stakeholders. You'll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go-to-market priorities.
What you'll be doing
- Owning CAVU's B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus
- Building and managing an always-on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events
- Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation
- Managing paid social budgets, pacing and performance in line with agreed KPIs
- Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting
- Delivering end-to-end campaign optimisation using a test-and-learn approach
- Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics
- Creating and adapting social assets within brand templates
What we're looking for
Interview process
The Perks
Social Media Manager in Manchester employer: Mag
Contact Detail:
Mag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Manchester
✨Tip Number 1
Network like a pro! Connect with industry folks on LinkedIn and engage with their content. It’s all about building relationships, so don’t be shy to slide into DMs or comment on posts to get noticed.
✨Tip Number 2
Show off your skills! Create a portfolio of your best social media campaigns and case studies. When you land that interview, having tangible examples will make you stand out and show what you can bring to the table.
✨Tip Number 3
Research the company inside out! Understand CAVU’s mission and values, and think about how your experience aligns with their goals. This will help you tailor your conversation and demonstrate your genuine interest.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the CAVU team!
We think you need these skills to ace Social Media Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you can bring fresh ideas to our B2B channels, especially on LinkedIn. Share examples of your past work that demonstrate your creativity and strategic thinking.
Tailor Your Application: Make sure to customise your application to fit the role of Social Media Manager at CAVU. Highlight your experience with both organic and paid social strategies, and don’t forget to mention any specific campaigns you've led that align with our goals. We love seeing how you can connect your skills to what we do!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. Use bullet points if it helps to break down your achievements and skills – we want to see your strengths without wading through too much text!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about CAVU and what we stand for before you hit 'send'!
How to prepare for a job interview at Mag
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms relevant to the role, especially LinkedIn. Familiarise yourself with CAVU's current social presence and think about how you could enhance it. Bring specific ideas to the table that show your understanding of B2B social strategies.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed or contributed to, particularly those that involved innovative content or strategies. Be ready to discuss what worked, what didn’t, and how you adapted your approach. This will demonstrate your ability to think outside the box and drive engagement.
✨Understand the Audience
Research CAVU’s target audience and industry stakeholders. Be prepared to discuss how you would tailor content to resonate with decision-makers in the airport and travel sectors. Showing that you understand their needs and pain points will set you apart from other candidates.
✨Metrics Matter
Be ready to talk numbers! Understand key performance indicators (KPIs) related to social media, such as engagement rates, CTR, and conversion metrics. Discuss how you’ve used data to inform your strategies in the past, and how you plan to measure success in this role.
