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- Tasks: Lead and grow CAVU's B2B social media presence, focusing on LinkedIn.
- Company: CAVU, a forward-thinking company transforming airport travel experiences.
- Benefits: Hybrid working, creative environment, and opportunities for personal growth.
- Why this job: Make a real impact in the travel industry while showcasing your creativity.
- Qualifications: Experience in social media management and a passion for B2B marketing.
- Other info: Collaborative team culture with a focus on innovation and career development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hybrid working (2 days in office) – Manchester Airport
Permanent
About CAVU
For airports, for partners, for people. We are CAVU. At CAVU, our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes, every day here is about creating better travel experiences. From our revenue‑accelerating single‑platform technology, Propel, through to our world‑class hospitality venues including 1903 and Escape Lounges, our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners. We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self. Whether you’re working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel. If you’re looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU could be the place for you.
The role
As Social Media Manager (B2B), you’ll own and grow CAVU’s B2B social presence across organic and paid channels, with a particular focus on LinkedIn. You’ll be responsible for developing channel strategy, planning and delivering always‑on and campaign‑led content, and activating paid social to support growth programmes and commercial objectives. This role plays a key part in building CAVU’s brand authority with decision‑makers across airports, partners and industry stakeholders. You’ll work closely with marketing, growth, content and design teams to ensure social activity is integrated, measurable and aligned to our B2B go‑to‑market priorities.
What you’ll be doing
- Owning CAVU’s B2B social channel strategy across organic and paid social, with LinkedIn as the primary focus
- Building and managing an always‑on editorial calendar, covering thought leadership, product messaging, customer proof points, partnerships and events
- Leading B2B paid social activity, including campaign planning, audience strategy, creative testing and optimisation
- Managing paid social budgets, pacing and performance in line with agreed KPIs
- Partnering with Growth and Performance teams to ensure robust tracking, tagging and reporting
- Delivering end‑to‑end campaign optimisation using a test‑and‑learn approach
- Reporting on performance across organic and paid activity, including engagement, reach, CTR, CPC and conversion metrics
- Creating and adapting social assets within brand templates
Social Media Manager in Manchester employer: MAG (Airports Group)
Contact Detail:
MAG (Airports Group) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Manchester
✨Tip Number 1
Get your LinkedIn profile in tip-top shape! Make sure it reflects your skills and experience as a Social Media Manager. Use keywords from the job description to catch the eye of recruiters.
✨Tip Number 2
Network like a pro! Reach out to current or former employees at CAVU on LinkedIn. Ask them about their experiences and express your interest in the role. Personal connections can make a huge difference!
✨Tip Number 3
Show off your social media skills! Create a mini portfolio showcasing your best work in B2B social media management. Include examples of campaigns you've run, especially on LinkedIn, to demonstrate your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the CAVU team!
We think you need these skills to ace Social Media Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Social Media: When writing your application, let your enthusiasm for social media shine through! Share examples of how you've successfully managed social channels in the past, especially on LinkedIn, and how you can bring that energy to CAVU.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with B2B social strategies. We want to see how your skills align with our goals at CAVU, so don’t be shy about showcasing relevant achievements!
Be Data-Driven: Since this role involves managing paid social budgets and performance metrics, include any data or results from previous campaigns you've worked on. Show us how you’ve used analytics to drive decisions and improve outcomes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about CAVU and what we stand for!
How to prepare for a job interview at MAG (Airports Group)
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of LinkedIn, as it’s your primary focus. Familiarise yourself with successful B2B campaigns and be ready to discuss how you would apply similar strategies at CAVU.
✨Showcase Your Creativity
Prepare examples of past social media campaigns you've led, especially those that involved creative testing and optimisation. Be ready to share how you measured success and what you learned from each campaign.
✨Understand the Brand
Dive deep into CAVU’s mission and values before the interview. Think about how you can align your social media strategies with their goal of enhancing airport travel experiences. This will show your genuine interest in the company.
✨Prepare Questions
Have a list of insightful questions ready for your interviewers. Ask about their current social media challenges or how they measure the success of their campaigns. This shows you’re proactive and genuinely interested in contributing to their goals.
