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For Companies At a Glance
- Tasks: Lead marketing and development strategies to grow brand and donor income.
- Company: Join a Christian charity celebrating 80 years of impactful service.
- Benefits: Flexible working, competitive salary, generous leave, and a non-contributory pension scheme.
- Why this job: Make a real difference by reaching isolated communities and driving purposeful growth.
- Qualifications: Proven leadership in marketing and fundraising with a passion for community impact.
- Other info: Hybrid working environment with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
In this role you will provide strategic leadership for Marketing and Development, setting the vision and delivering an integrated strategy that grows brand, audience and Donor Income – one-off, regular and monthly across all channels.
As MAF celebrates its 80th year of service, we are entering an exciting new chapter marked by bold ambition and purposeful growth. With a renewed vision to reach more isolated communities than ever before, we are embracing the significant opportunities to meet that challenge. A key part of this journey is integration – bringing together our people, systems, and operations in more unified and collaborative ways. This involves streamlining processes, enhancing cross-functional teamwork, and aligning our global efforts to ensure we are more agile, efficient, and impactful in our mission.
Responsibilities
- Vision, Strategy & Leadership
- Own and deliver a multi-year Marketing & Development strategy that grows audience reach, brand equity and Donor Income across diversified channels.
- Set annual objectives, KPIs and budgets; ensure robust forecasting, investment cases and ROI accountability across the portfolio.
- Income Growth & Portfolio Management
- Support diversified income streams: individual giving (digital and offline), church & community fundraising, legacies, major donors, corporate partnerships and trusts & foundations.
- Champion integrated propositions and campaigns that align programme impact with supporter motivations; maintain a consistent, evidence-based case-for-support.
- Establish pipeline management, performance rhythms (OKRs, quarterly reviews) and innovation cycles to drive sustainable growth.
- Brand, Marketing & Communications
- Steward the brand; ensure culturally relevant, authentic storytelling across digital, social, web, print and media.
- Direct the development of the website and digital ecosystem (SEO/SEM, UX, content, analytics) to improve acquisition and conversion.
- Act as a senior spokesperson when appropriate; build reputation through PR, media and thought leadership.
- Data, Insight, Compliance & Risk
- Embed data-driven decision making; oversee audience insight, research and measurement to inform strategy and product development.
- Ensure compliance with fundraising regulation and data protection (GDPR/PECR); maintain risk registers and escalation paths.
- Optimise CRM and martech; set data governance, tagging and attribution standards for transparent performance reporting.
- People & Culture
- Lead, coach and develop managers and specialists across marketing and fundraising; build a diverse, inclusive, high-performing team.
- Embed collaborative, matrix ways of working across departments and with international/partner teams; set clear interfaces with Programmes, Finance, IT and Data.
- Governance & Stakeholders
- Prepare papers and dashboards for the Board and committees; present performance, learning and investment proposals.
- Manage strategic agency, platform and media relationships; negotiate major contracts and partnerships; oversee tendering and supplier risk.
- Faith, Values & Safeguarding
- Act as a culture carrier for the organisation’s Christian values and ethos, modelling servant leadership.
- Champion safeguarding, ethical fundraising and brand standards.
- Team Leadership & Core Values
- Role model organisational values and beliefs – contribute to the shared spiritual life of the MAF UK team as a unique Christian charity.
- Encourage staff to attend, participate and lead in times of Biblical reflection and regular corporate prayer meetings.
- Lead and manage team members to ensure objectives are met through support, performance management and development.
- Participate in planning in accordance with the MAF UK strategic plan and as outlined through matrix programme and project teams.
- Support team members to participate in matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
- Keep line manager informed of all relevant and timely information.
- Comply with statutory requirements for handling personal and sensitive data in a confidential manner and encourage good personal data handling practices.
- Manage own priorities, workload and development.
- Adhere to Safeguarding and Conduct Policies, and all other MAF UK policies provided on the Intranet.
Job location
Folkestone & Cranfield (hybrid working in line with our flexible working policy)
Working Hours
Office open officially from 9.00 to 5.30pm (9-4pm on Friday). Hours to be agreed according to flexible working policy.
Terms & Conditions
At least 36 hours with 1 hour for lunch daily unpaid per week. Hours should be agreed with line manager according to the flexible working policy. Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends. Annual leave entitlement of 22 days (158.4 hours) per year and 8 days (58.5 hours) paid public holidays per year. Non-contributory pension scheme (10%) salary.
Probationary and Notice Period
6 month probation period with review. 3 month notice period.
Head of Marketing & Development in Folkestone employer: MAF
Contact Detail:
MAF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Development in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Understand their values and how you can contribute to their goals. This will help you stand out as someone who truly aligns with their vision.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Tailor your responses to highlight your strategic leadership abilities and your passion for growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our mission.
We think you need these skills to ace Head of Marketing & Development in Folkestone
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and development shine through. We want to see how your values align with our mission to reach isolated communities. Share why this role excites you!
Tailor Your Experience: Make sure to highlight your relevant experience in your application. We’re looking for someone who can deliver a multi-year strategy, so showcase your past successes in similar roles. Be specific about your achievements!
Be Data-Driven: Since we value data-driven decision making, include examples of how you've used data to inform your strategies in the past. This will show us that you understand the importance of insights in driving growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at MAF
✨Know the Mission Inside Out
Before your interview, dive deep into MAF's mission and values. Understand how they align with your own beliefs and experiences. This will not only help you answer questions more authentically but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences in developing marketing strategies. Be ready to share specific examples of how you've grown brand equity or donor income in past roles. Use metrics to back up your claims and demonstrate your impact.
✨Emphasise Collaboration Skills
Given the emphasis on cross-functional teamwork, be prepared to talk about how you've successfully worked with different departments in the past. Share stories that highlight your ability to lead diverse teams and foster a collaborative environment.
✨Prepare for Data-Driven Discussions
Since data-driven decision-making is crucial for this role, brush up on your knowledge of audience insights and performance metrics. Be ready to discuss how you've used data to inform your strategies and improve outcomes in previous positions.
