At a Glance
- Tasks: Lead the charge in optimising our eCommerce site’s conversion rates and crafting compelling copy.
- Company: Fast-growing DTC eCommerce brand with a focus on creativity and performance marketing.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Join a dynamic team and shape the future of our purchasing experience.
- Why this job: Make a direct impact on revenue while working at the intersection of data and storytelling.
- Qualifications: 2+ years in DTC/eCommerce with strong copywriting and analytical skills.
The predicted salary is between 50000 - 70000 € per year.
We are a fast-growing DTC eCommerce brand, live for just two years and already generating eight-figure revenue in the U.S. market. Creative is our primary growth engine, and we operate exactly at the intersection of performance marketing and storytelling. We are looking for an E-commerce CRO Specialist with strong Copywriting capabilities to take full ownership of our site’s conversion rates. This is a hands-on role that bridges the gap between data, consumer psychology, and precision copywriting—with a direct impact on revenue.
You will be responsible for running end-to-end A/B tests, building high-converting funnels, creating landing and sales pages, and refining messaging while working closely with our Creative, Dev, and Design teams.
What Will You Do?
You will be the architect of the entire purchasing experience—from the moment a customer clicks an ad until they receive the "Thank You" email. Your goal is to optimize Conversion Rates (CR), increase Average Order Value (AOV) and Lifetime Value (LTV), and build new pages and funnels for our store.
- CRO & Analytics (Optimization)
- Manage the A/B Testing Roadmap: Test offers, headlines, creatives, buttons, and page structures to continuously improve performance.
- Post-Purchase Strategy: Build smart Upsell and Cross-sell flows (e.g., "Sold a whiskey glass? Offer a smoker at checkout") to maximize LTV.
- Data Analysis: Identify "leaks in the bucket" via analytics and implement fixes to boost the Conversion Rate.
- Offer Strategy & Packaging
- Build Irresistible Offers: Turn products into "No-Brainer Deals." Utilize Bundles, Gifts with Purchase (GWP), and Tiered Pricing to spike AOV and profitability.
- Unit Economics: Balance customer appeal with business logic—building offers that look amazing to the customer while maintaining healthy margins for the brand.
- Direct Response Copywriting
- High-Converting Copy: Write persuasive copy (leveraging AI or copywriters where needed) for the entire funnel: Sales Pages, Product Display Pages (PDPs), Advertorials/Listicles, and Hero Pages.
- Marketing Angles: Adapt messaging for holidays (Black Friday, Valentine’s, Father’s Day, etc.) and new launches, while addressing real-time purchasing objections.
- Funnel Building & Design (Hands-on)
- Page Implementation: Build landing pages and product pages using advanced Page Builders (strong emphasis on Replo).
- Shopify Management: Manage the Shopify Theme, improve UX, and integrate external apps.
- Visual Design: Design pages (independently or with designers) that convey luxury, credibility, and trust.
Requirements
- DTC/E-commerce Experience (Must): At least 2 years of proven experience building and optimizing funnels for brands selling physical products. A portfolio is required.
- High-Level English: Exceptional marketing writing skills (Copywriting) tailored specifically for the US/Australian markets.
- Shopify Ecosystem Mastery: Deep technical knowledge of the platform, themes, and conversion apps.
- Page Builder Expertise: Proficiency in builders such as Replo, Shogun, or GemPages.
- Business & Analytical Mindset: You aren't just "creative"—you understand numbers. You know how to calculate CR and AOV and analyze test results.
Advantages
- Design skills (Figma/Canva).
- Basic knowledge of HTML/CSS.
DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Warrington employer: MadTsuki
Join our dynamic and innovative DTC eCommerce brand, where creativity fuels our rapid growth and your contributions directly impact our success. We foster a collaborative work culture that values performance marketing and storytelling, offering you the chance to take ownership of conversion rates while working alongside talented teams in a fast-paced environment. With ample opportunities for professional development and a focus on employee well-being, we are committed to creating a rewarding workplace that empowers you to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Warrington
✨Tip Number 1
Get your networking game on! Reach out to people in the DTC and eCommerce space. Attend industry events, join relevant online communities, and connect with potential colleagues on LinkedIn. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in CRO and copywriting. Include case studies of successful funnels you've built or optimised. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to brands you admire and express your interest in working with them. Tailor your message to show how you can help them boost their conversion rates and sales.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. Make sure to highlight your experience with A/B testing, funnel building, and persuasive copywriting in your application. Let’s get you on board!
We think you need these skills to ace DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Warrington
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your DTC and eCommerce experience in your application. We want to see how you've built and optimised funnels before, so don’t hold back on sharing your successes!
Craft Compelling Copy:Since copywriting is key for this role, showcase your best work in your application. Use persuasive language that reflects your understanding of consumer psychology—this is your chance to impress us with your writing skills!
Be Data-Driven:We love numbers! Include examples of how you've used data to inform your decisions and optimise conversion rates. Show us you can bridge the gap between creativity and analytics.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MadTsuki
✨Know Your Numbers
Before the interview, brush up on key metrics like Conversion Rate (CR), Average Order Value (AOV), and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the business side of eCommerce, which is crucial for this position.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your best work in funnel building and copywriting. Include examples of A/B tests you've run, landing pages you've created, and any successful campaigns. This tangible evidence of your skills will make a strong impression on the interviewers.
✨Master the Art of Storytelling
Since the company values storytelling in their marketing, think about how you can weave narratives into your answers. Prepare examples of how you've crafted compelling offers or messaging that resonates with customers. This will demonstrate your alignment with their creative approach.
✨Be Hands-On with Tools
Familiarise yourself with tools like Replo and Shopify before the interview. If you have experience with page builders or analytics tools, be prepared to discuss specific projects where you used them. Showing that you're hands-on and technically savvy will set you apart from other candidates.
