At a Glance
- Tasks: Own the entire purchasing experience and optimise conversion rates for our eCommerce brand.
- Company: Fast-growing DTC eCommerce brand with a focus on creativity and performance marketing.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Join a dynamic team where creativity meets data-driven decision making.
- Why this job: Make a direct impact on revenue while working with innovative teams and cutting-edge strategies.
- Qualifications: 2+ years in DTC/eCommerce, strong copywriting skills, and Shopify expertise required.
The predicted salary is between 50000 - 70000 € per year.
We are a fast-growing DTC eCommerce brand, live for just two years and already generating eight-figure revenue in the U.S. market. Creative is our primary growth engine, and we operate exactly at the intersection of performance marketing and storytelling. We are looking for an E-commerce CRO Specialist with strong Copywriting capabilities to take full ownership of our site’s conversion rates. This is a hands-on role that bridges the gap between data, consumer psychology, and precision copywriting—with a direct impact on revenue.
You will be responsible for running end-to-end A/B tests, building high-converting funnels, creating landing and sales pages, and refining messaging while working closely with our Creative, Dev, and Design teams.
What Will You Do?
You will be the architect of the entire purchasing experience—from the moment a customer clicks an ad until they receive the "Thank You" email. Your goal is to optimize Conversion Rates (CR), increase Average Order Value (AOV) and Lifetime Value (LTV), and build new pages and funnels for our store.
- CRO & Analytics (Optimization)
- Manage the A/B Testing Roadmap: Test offers, headlines, creatives, buttons, and page structures to continuously improve performance.
- Post-Purchase Strategy: Build smart Upsell and Cross-sell flows (e.g., "Sold a whiskey glass? Offer a smoker at checkout") to maximize LTV.
- Data Analysis: Identify "leaks in the bucket" via analytics and implement fixes to boost the Conversion Rate.
- Offer Strategy & Packaging
- Build Irresistible Offers: Turn products into "No-Brainer Deals." Utilize Bundles, Gifts with Purchase (GWP), and Tiered Pricing to spike AOV and profitability.
- Unit Economics: Balance customer appeal with business logic—building offers that look amazing to the customer while maintaining healthy margins for the brand.
- Direct Response Copywriting
- High-Converting Copy: Write persuasive copy (leveraging AI or copywriters where needed) for the entire funnel: Sales Pages, Product Display Pages (PDPs), Advertorials/Listicles, and Hero Pages.
- Marketing Angles: Adapt messaging for holidays (Black Friday, Valentine’s, Father’s Day, etc.) and new launches, while addressing real-time purchasing objections.
- Funnel Building & Design (Hands-on)
- Page Implementation: Build landing pages and product pages using advanced Page Builders (strong emphasis on Replo).
- Shopify Management: Manage the Shopify Theme, improve UX, and integrate external apps.
- Visual Design: Design pages (independently or with designers) that convey luxury, credibility, and trust.
Requirements
- DTC/E-commerce Experience (Must): At least 2 years of proven experience building and optimizing funnels for brands selling physical products. A portfolio is required.
- High-Level English: Exceptional marketing writing skills (Copywriting) tailored specifically for the US/Australian markets.
- Shopify Ecosystem Mastery: Deep technical knowledge of the platform, themes, and conversion apps.
- Page Builder Expertise: Proficiency in builders such as Replo, Shogun, or GemPages.
- Business & Analytical Mindset: You aren't just "creative"—you understand numbers. You know how to calculate CR and AOV and analyze test results.
Advantages
- Design skills (Figma/Canva).
- Basic knowledge of HTML/CSS.
DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Wakefield employer: MadTsuki
Join our dynamic and innovative DTC eCommerce brand, where creativity fuels our rapid growth and your contributions directly impact our success. We foster a collaborative work culture that values performance marketing and storytelling, offering ample opportunities for professional development and hands-on experience in a fast-paced environment. With a focus on employee growth and a commitment to excellence, we provide a unique chance to shape the future of our brand while enjoying the benefits of working in a thriving market.
StudySmarter Expert Advice🤫
We think this is how you could land DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Wakefield
✨Tip Number 1
Get your networking game on! Reach out to people in the DTC eCommerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in CRO and copywriting. Use real examples of funnels you've built or optimised, and make sure to include metrics that demonstrate your impact.
✨Tip Number 3
Be proactive! Don’t just wait for job postings—reach out directly to brands you love. Send them a message showcasing your expertise and how you can help boost their conversion rates. You never know what opportunities might pop up!
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Make sure to tailor your application to highlight your experience with A/B testing and funnel optimisation, as that’s what we’re all about.
We think you need these skills to ace DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in Wakefield
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your DTC and eCommerce experience in your application. We want to see how you've built and optimised funnels before, so don’t hold back on sharing your successes!
Craft Compelling Copy:Since copywriting is key for this role, showcase your best writing samples. We love seeing high-converting copy that tells a story, so include examples that demonstrate your skills in persuasive writing.
Be Data-Driven:We’re all about the numbers! In your application, mention any experience you have with A/B testing and data analysis. Show us how you’ve used analytics to improve conversion rates and boost sales.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at MadTsuki
✨Know Your Numbers
Before the interview, brush up on key metrics like Conversion Rates (CR), Average Order Value (AOV), and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the business side of eCommerce.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that have led to successful campaigns. Whether it's sales pages or product descriptions, having tangible evidence of your skills will impress the interviewers and demonstrate your fit for the role.
✨Funnel Building Experience
Be ready to talk about your experience with A/B testing and funnel optimisation. Share specific examples of tests you've run, what you learned, and how you applied those insights to improve conversion rates. This hands-on experience is crucial for the role.
✨Understand the Brand's Voice
Research the company’s brand and its target audience. Tailor your responses to reflect their tone and style during the interview. This not only shows your interest but also demonstrates your ability to align with their creative direction.
