At a Glance
- Tasks: Own the entire purchasing experience and optimise conversion rates for our eCommerce brand.
- Company: Fast-growing DTC eCommerce brand with a focus on creativity and performance marketing.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Join a dynamic team and help shape the future of our brand.
- Why this job: Make a direct impact on revenue while working with innovative teams.
- Qualifications: 2+ years in DTC/eCommerce, strong copywriting skills, and Shopify expertise.
The predicted salary is between 50000 - 70000 £ per year.
We are a fast-growing DTC eCommerce brand, live for just two years and already generating eight-figure revenue in the U.S. market. Creative is our primary growth engine, and we operate exactly at the intersection of performance marketing and storytelling.
We are looking for an E-commerce CRO Specialist with strong Copywriting capabilities to take full ownership of our site's conversion rates. This is a hands-on role that bridges the gap between data, consumer psychology, and precision copywriting—with a direct impact on revenue. You will be responsible for running end-to-end A/B tests, building high-converting funnels, creating landing and sales pages, and refining messaging while working closely with our Creative, Dev, and Design teams.
What Will You Do?
You will be the architect of the entire purchasing experience—from the moment a customer clicks an ad until they receive the "Thank You" email. Your goal is to optimize Conversion Rates (CR), increase Average Order Value (AOV) and Lifetime Value (LTV), and build new pages and funnels for our store.
- CRO & Analytics (Optimization)
- Manage the A/B Testing Roadmap: Test offers, headlines, creatives, buttons, and page structures to continuously improve performance.
- Post-Purchase Strategy: Build smart Upsell and Cross-sell flows (e.g., "Sold a whiskey glass? Offer a smoker at checkout") to maximize LTV.
- Data Analysis: Identify "leaks in the bucket" via analytics and implement fixes to boost the Conversion Rate.
- Offer Strategy & Packaging
- Build Irresistible Offers: Turn products into "No-Brainer Deals." Utilize Bundles, Gifts with Purchase (GWP), and Tiered Pricing to spike AOV and profitability.
- Unit Economics: Balance customer appeal with business logic—building offers that look amazing to the customer while maintaining healthy margins for the brand.
- Direct Response Copywriting
- High-Converting Copy: Write persuasive copy (leveraging AI or copywriters where needed) for the entire funnel: Sales Pages, Product Display Pages (PDPs), Advertorials/Listicles, and Hero Pages.
- Marketing Angles: Adapt messaging for holidays (Black Friday, Valentine's, Father's Day, etc.) and new launches, while addressing real-time purchasing objections.
- Funnel Building & Design (Hands-on)
- Page Implementation: Build landing pages and product pages using advanced Page Builders (strong emphasis on Replo).
- Shopify Management: Manage the Shopify Theme, improve UX, and integrate external apps.
- Visual Design: Design pages (independently or with designers) that convey luxury, credibility, and trust.
Requirements
- DTC/E-commerce Experience (Must): At least 2 years of proven experience building and optimizing funnels for brands selling physical products. A portfolio is required.
- High-Level English: Exceptional marketing writing skills (Copywriting) tailored specifically for the US/Australian markets.
- Shopify Ecosystem Mastery: Deep technical knowledge of the platform, themes, and conversion apps.
- Page Builder Expertise: Proficiency in builders such as Replo, Shogun, or GemPages.
- Business & Analytical Mindset: You aren't just "creative"—you understand numbers. You know how to calculate CR and AOV and analyze test results.
Advantages
- Design skills (Figma/Canva).
- Basic knowledge of HTML/CSS.
DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in High Wycombe employer: MadTsuki
Join our dynamic and innovative DTC eCommerce brand, where creativity fuels our rapid growth and success in the U.S. market. We foster a collaborative work culture that values performance marketing and storytelling, offering you the chance to make a tangible impact on our revenue through your expertise in conversion rate optimisation and copywriting. With ample opportunities for professional development and a focus on employee well-being, we provide a rewarding environment for those looking to thrive in the fast-paced world of eCommerce.
StudySmarter Expert Advice🤫
We think this is how you could land DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in High Wycombe
✨Tip Number 1
Get your networking game on! Reach out to people in the DTC and eCommerce space. Join relevant groups on LinkedIn, attend virtual meetups, and don’t be shy about sliding into DMs. You never know who might have a lead on that perfect CRO role!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in funnel building and copywriting. Use case studies to demonstrate how you’ve optimised conversion rates in the past. This will make you stand out when applying through our website.
✨Tip Number 3
Stay updated with the latest trends in eCommerce and CRO. Follow industry leaders on social media, read blogs, and listen to podcasts. This knowledge will not only help you in interviews but also show that you’re passionate about the field.
✨Tip Number 4
Practice makes perfect! Prepare for interviews by running through common questions related to CRO and copywriting. Consider doing mock interviews with friends or using online platforms. The more comfortable you are, the better you’ll perform when it counts!
We think you need these skills to ace DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) in High Wycombe
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your DTC and eCommerce experience in your application. We want to see how you've built and optimised funnels before, so don’t hold back on sharing your successes!
Craft Compelling Copy:Since copywriting is key for this role, showcase your best writing samples. We’re looking for persuasive and engaging content that resonates with customers, so let your creativity shine through!
Be Data-Driven:We love a good mix of creativity and analytics! In your application, mention how you’ve used data to inform your decisions and improve conversion rates. Numbers matter to us, so show us you can crunch them!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at MadTsuki
✨Know Your Numbers
Before the interview, brush up on key metrics like Conversion Rates (CR), Average Order Value (AOV), and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the business side of eCommerce, which is crucial for this position.
✨Showcase Your Copywriting Skills
Prepare examples of your best copywriting work that have led to increased conversions. Whether it's landing pages or product descriptions, be ready to explain your thought process behind each piece. This will demonstrate your ability to create high-converting copy tailored to the target audience.
✨Funnel Building Experience
Be ready to discuss specific funnels you've built and optimised in the past. Highlight any A/B tests you've conducted and the outcomes. This hands-on experience is vital, so make sure to articulate how your strategies directly impacted revenue.
✨Understand the Brand's Creative Approach
Research the company's creative marketing strategies and be prepared to discuss how you can contribute. Think about how you can bridge performance marketing with storytelling in your role. Showing that you align with their creative vision will set you apart from other candidates.
