At a Glance
- Tasks: Lead the charge in optimising our eCommerce conversion rates and crafting compelling copy.
- Company: Fast-growing DTC eCommerce brand with a focus on creativity and performance marketing.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Join a dynamic team and help shape the future of our brand!
- Why this job: Make a direct impact on revenue while working at the intersection of data and storytelling.
- Qualifications: 2+ years in DTC/eCommerce with strong copywriting and analytical skills.
The predicted salary is between 50000 - 70000 € per year.
We are a fast-growing DTC eCommerce brand, live for just two years and already generating eight-figure revenue in the U.S. market. Creative is our primary growth engine, and we operate exactly at the intersection of performance marketing and storytelling. We are looking for an E-commerce CRO Specialist with strong Copywriting capabilities to take full ownership of our site’s conversion rates. This is a hands-on role that bridges the gap between data, consumer psychology, and precision copywriting—with a direct impact on revenue.
You will be responsible for running end-to-end A/B tests, building high-converting funnels, creating landing and sales pages, and refining messaging while working closely with our Creative, Dev, and Design teams.
What Will You Do?
You will be the architect of the entire purchasing experience—from the moment a customer clicks an ad until they receive the 'Thank You' email. Your goal is to optimize Conversion Rates (CR), increase Average Order Value (AOV) and Lifetime Value (LTV), and build new pages and funnels for our store.
- CRO & Analytics (Optimization)
- Manage the A/B Testing Roadmap: Test offers, headlines, creatives, buttons, and page structures to continuously improve performance.
- Post-Purchase Strategy: Build smart Upsell and Cross-sell flows (e.g., 'Sold a whiskey glass? Offer a smoker at checkout') to maximize LTV.
- Data Analysis: Identify 'leaks in the bucket' via analytics and implement fixes to boost the Conversion Rate.
- Offer Strategy & Packaging
- Build Irresistible Offers: Turn products into 'No-Brainer Deals.' Utilize Bundles, Gifts with Purchase (GWP), and Tiered Pricing to spike AOV and profitability.
- Unit Economics: Balance customer appeal with business logic—building offers that look amazing to the customer while maintaining healthy margins for the brand.
- Direct Response Copywriting
- High-Converting Copy: Write persuasive copy (leveraging AI or copywriters where needed) for the entire funnel: Sales Pages, Product Display Pages (PDPs), Advertorials/Listicles, and Hero Pages.
- Marketing Angles: Adapt messaging for holidays (Black Friday, Valentine’s, Father’s Day, etc.) and new launches, while addressing real-time purchasing objections.
- Funnel Building & Design (Hands-on)
- Page Implementation: Build landing pages and product pages using advanced Page Builders (strong emphasis on Replo).
- Shopify Management: Manage the Shopify Theme, improve UX, and integrate external apps.
- Visual Design: Design pages (independently or with designers) that convey luxury, credibility, and trust.
Requirements
- DTC/E-commerce Experience (Must): At least 2 years of proven experience building and optimizing funnels for brands selling physical products. A portfolio is required.
- High-Level English: Exceptional marketing writing skills (Copywriting) tailored specifically for the US/Australian markets.
- Shopify Ecosystem Mastery: Deep technical knowledge of the platform, themes, and conversion apps.
- Page Builder Expertise: Proficiency in builders such as Replo, Shogun, or GemPages.
- Business & Analytical Mindset: You aren't just 'creative'—you understand numbers. You know how to calculate CR and AOV and analyze test results.
Advantages
- Design skills (Figma/Canva).
- Basic knowledge of HTML/CSS.
DTC CRO Expert & Funnel Architect (Strategy, Copy & Build) employer: MadTsuki
Join our dynamic and innovative DTC eCommerce brand, where creativity fuels our rapid growth and your contributions directly impact our success. We foster a collaborative work culture that values performance marketing and storytelling, offering you the chance to take ownership of conversion rates while working alongside talented teams in a fast-paced environment. With ample opportunities for professional development and a focus on employee well-being, we are committed to helping you thrive in your career as we continue to scale new heights in the U.S. market.
StudySmarter Expert Advice🤫
We think this is how you could land DTC CRO Expert & Funnel Architect (Strategy, Copy & Build)
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider info or even a referral—who doesn’t love a good recommendation?
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own success stories. Think about how your past experiences align with their needs, especially around CRO and copywriting—make it relatable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace DTC CRO Expert & Funnel Architect (Strategy, Copy & Build)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your DTC and eCommerce experience in your application. We want to see how you've built and optimised funnels before, so don’t hold back on sharing your success stories!
Craft Compelling Copy:Since copywriting is a big part of this role, showcase your best writing samples. Whether it’s sales pages or product descriptions, let us see how you can turn words into conversions!
Be Data-Driven:We love numbers! Include examples of how you've used data to improve conversion rates or average order values. Show us that you can bridge the gap between creativity and analytics.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at MadTsuki
✨Know Your Numbers
Before the interview, brush up on key metrics like Conversion Rate (CR), Average Order Value (AOV), and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive results. This shows you understand the business side of eCommerce, which is crucial for this position.
✨Showcase Your Portfolio
Prepare a portfolio that highlights your best work in funnel building and copywriting. Include specific examples of A/B tests you've run and the outcomes. This will give the interviewers a clear picture of your capabilities and how you can contribute to their growth.
✨Understand Their Brand
Research the company’s current marketing strategies and creative direction. Familiarise yourself with their products and target audience. During the interview, reference specific campaigns or offers they've run, and suggest how you could enhance them. This demonstrates your genuine interest and proactive thinking.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with Creative, Dev, and Design teams, be prepared to talk about your experience collaborating across departments. Share examples of how you've successfully worked with others to optimise funnels or improve user experience, highlighting your teamwork skills.
