At a Glance
- Tasks: Lead innovative marketing strategies and engage with top executives in the cybersecurity sector.
- Company: Join Cohesity, a leader in AI-powered data security with a global presence.
- Benefits: Competitive salary, flexible work arrangements, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in the fast-paced world of data management and cybersecurity.
- Qualifications: 8+ years in field marketing with strong experience in executive engagement and ABM.
The predicted salary is between 59400 - 72600 £ per year.
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. The company’s solutions secure and protect data on-premises, in the cloud, and at the edge.
The Cohesity UKI Field Marketing team is on a mission to drive net-new logo growth by building executive relationships and pipeline at scale across our highest-value, highest-complexity segments. We are offering a unique opportunity for a senior marketing leader with a consistent track record of driving CxO engagement, ABM, and net-new pipeline to join our team as a Senior Field Marketing Manager.
As a Senior Field Marketing Manager, you will play a crucial role in owning marketing strategy and execution for UK, Strategic Accounts, Public Sector & Alliances; building executive relationships, merging field and channel plans, and driving net-new logo pipeline in segments that don't fit the standard commercial mid-market playbook.
HOW YOU'LL SPEND YOUR TIME HERE:
- Drive CxO engagement and pipeline across segments that don't fit the standard commercial mid-market playbook: high-touch, executive-led strategic account ABM, and framework-driven, compliance-led public sector buying.
- Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs across strategic accounts within the security community.
- Design and execute tiered ABM programs (1:1, 1:few, 1:many) for strategic accounts and public sector buyers, built in lockstep with sales.
- Prioritize and sequence investment across public sector subsectors; central government, health, education, and other key subsectors.
- Operate industry-led, working closely with the centralized Alliances and Growth teams to ensure vertical programs are shaped by what's actually happening in the market.
- Work hand-in-hand with the UK channel team and Channel Marketing Manager.
- Bring the field plan and channel plan together into one coherent, jointly-owned plan.
- Own UK cyber security field events end-to-end, from planning and execution through post-event follow-up.
- Partner with the SDR team to ensure consistent follow-up on leads and translate marketing activity into accountable, trackable pipeline.
- Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content.
- Navigate public sector procurement cycles and frameworks to shape go-to-market timing and messaging.
- Partner closely with the centralized Alliances team on programs run jointly with major CSP partners.
- Partner closely with the centralized Growth/corporate marketing team to ensure vertical campaigns are industry-led.
- Own budget planning and management for field marketing programs, with accountability for ROI.
- Use AI tools to drive intent signals, personalization at scale, content generation, and account research.
- Track and report on pipeline contribution from strategic accounts, public sector, and alliances.
- Provide onsite execution support for major industry events, with travel expected within the UK.
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8+ years of field marketing, ABM, or closely related experience, with a track record operating at a senior level.
- Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs.
- A consistent record of successfully partnering with sales.
- Experience building programs specifically designed to win net-new logos.
- Channel-centric experience, with a track record building and merging joint plans with partners.
- Deep understanding of how public sector procurement differs from commercial buying.
- Strong UKI market knowledge.
- Familiarity with sales and marketing automation systems such as Salesforce.
- Strong business acumen; comfortable reading a P&L.
- Experience owning budget planning and management for marketing programs.
- Self-motivated, analytical, and comfortable creating structure and process.
- A willingness to work as part of a team on larger, cross-sector industry events in the UK.
- Proven ability to excel in a fast-paced, high-energy environment.
- Ability to travel within the UK as needed for events and account engagement.
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