At a Glance
- Tasks: Lead innovative marketing strategies and engage with top executives in the tech industry.
- Company: Join Cohesity, a leader in AI-powered data security with a global presence.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on collaboration and innovation.
- Why this job: Make a real impact in the fast-paced world of data management and security.
- Qualifications: 8+ years in field marketing with strong experience in executive engagement and ABM.
The predicted salary is between 59400 - 72600 £ per year.
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge.
The Cohesity UKI Field Marketing team is on a mission to drive net-new logo growth by building executive relationships and pipeline at scale across our highest-value, highest-complexity segments.
As a Senior Field Marketing Manager, you will play a crucial role in owning marketing strategy and execution for UK, Strategic Accounts, Public Sector & Alliances; building executive relationships, merging field and channel plans, and driving net-new logo pipeline.
HOW YOU'LL SPEND YOUR TIME HERE:
- Drive CxO engagement and pipeline across segments that don't fit the standard commercial mid-market playbook.
- Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs across strategic accounts within the security community.
- Design and execute tiered ABM programs for strategic accounts and public sector buyers, built in lockstep with sales.
- Prioritise and sequence investment across public sector subsectors; treating public sector as a portfolio of distinct subsectors.
- Operate industry-led, working closely with the centralized Alliances and Growth teams.
- Bring the field plan and channel plan together into one coherent, jointly-owned plan.
- Own UK cyber security field events end-to-end, from planning and execution through post-event follow-up.
- Partner with the SDR team to ensure consistent follow-up on leads.
- Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content.
- Navigate public sector procurement cycles and frameworks.
- Partner closely with the centralized Alliances team on programs run jointly with major CSP partners.
- Own budget planning and management for field marketing programs, with accountability for ROI.
- Use AI tools to drive intent signals, personalisation at scale, content generation, and account research.
- Track and report on pipeline contribution from strategic accounts, public sector, and alliances.
- Provide onsite execution support for major industry events, with travel expected within the UK.
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8+ years of field marketing, ABM, or closely related experience.
- Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs.
- A consistent record of successfully partnering with sales.
- Experience building programs specifically designed to win net-new logos.
- Channel-centric experience, with a track record building and merging joint plans with partners.
- Deep understanding of how public sector procurement differs from commercial buying.
- Strong UKI market knowledge.
- Familiarity with sales and marketing automation systems such as Salesforce.
- Strong business acumen.
- Experience owning budget planning and management for marketing programs.
- Self-motivated, analytical, and comfortable creating structure and process.
- A willingness to work as part of a team on larger, cross-sector industry events in the UK.
- Proven ability to excel in a fast-paced, high-energy environment.
- Ability to travel within the UK as needed for events and account engagement.
Field Marketing Manager - UKI employer: Madrona Venture Labs
Cohesity is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving field of AI-powered data security. With a strong emphasis on employee growth, Cohesity provides ample opportunities for professional development and engagement with industry leaders, all while being part of a supportive team environment. Located in the UK, employees benefit from a flexible work schedule and the chance to make a significant impact in a company recognized for its cutting-edge solutions and commitment to excellence.
