At a Glance
- Tasks: Lead innovative marketing strategies and engage with top executives in the tech industry.
- Company: Join Cohesity, a leader in AI-powered data security with a global presence.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on collaboration and innovation.
- Why this job: Make a real impact in the fast-paced world of data management and security.
- Qualifications: 8+ years in field marketing with strong experience in executive engagement and ABM.
The predicted salary is between 59400 - 72600 £ per year.
Cohesity is the leader in AI-powered data security. Over 13,600 enterprise customers, including over 85 of the Fortune 100 and nearly 70% of the Global 500, rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas’ enterprise data protection business, the company’s solutions secure and protect data on-premises, in the cloud, and at the edge.
The Cohesity UKI Field Marketing team is on a mission to drive net-new logo growth by building executive relationships and pipeline at scale across our highest-value, highest-complexity segments.
As a Senior Field Marketing Manager, you will play a crucial role in owning marketing strategy and execution for UK, Strategic Accounts, Public Sector & Alliances; building executive relationships, merging field and channel plans, and driving net-new logo pipeline.
HOW YOU'LL SPEND YOUR TIME HERE:
- Drive CxO engagement and pipeline across segments that don't fit the standard commercial mid-market playbook.
- Build and run executive briefing programs and 1:1 relationship programs with CISOs, CIOs, and CTOs across strategic accounts within the security community.
- Design and execute tiered ABM programs for strategic accounts and public sector buyers, built in lockstep with sales.
- Prioritise and sequence investment across public sector subsectors; treating public sector as a portfolio of distinct subsectors.
- Operate industry-led, working closely with the centralized Alliances and Growth teams.
- Bring the field plan and channel plan together into one coherent, jointly-owned plan.
- Own UK cyber security field events end-to-end, from planning and execution through post-event follow-up.
- Partner with the SDR team to ensure consistent follow-up on leads.
- Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content.
- Navigate public sector procurement cycles and frameworks.
- Partner closely with the centralized Alliances team on programs run jointly with major CSP partners.
- Own budget planning and management for field marketing programs, with accountability for ROI.
- Use AI tools to drive intent signals, personalisation at scale, content generation, and account research.
- Track and report on pipeline contribution from strategic accounts, public sector, and alliances.
- Provide onsite execution support for major industry events, with travel expected within the UK.
WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8+ years of field marketing, ABM, or closely related experience.
- Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs.
- A consistent record of successfully partnering with sales.
- Experience building programs specifically designed to win net-new logos.
- Channel-centric experience, with a track record building and merging joint plans with partners.
- Deep understanding of how public sector procurement differs from commercial buying.
- Strong UKI market knowledge.
- Familiarity with sales and marketing automation systems such as Salesforce.
- Strong business acumen.
- Experience owning budget planning and management for marketing programs.
- Self-motivated, analytical, and comfortable creating structure and process.
- A willingness to work as part of a team on larger, cross-sector industry events in the UK.
- Proven ability to excel in a fast-paced, high-energy environment.
- Ability to travel within the UK as needed for events and account engagement.
Field Marketing Manager - UKI employer: Madrona Venture Labs
Cohesity is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the rapidly evolving field of AI-powered data security. With a strong emphasis on employee growth, Cohesity provides ample opportunities for professional development and engagement with industry leaders, all while being part of a supportive team environment. Located in the UK, employees benefit from a flexible work schedule and the chance to make a significant impact in a company recognized for its cutting-edge solutions and commitment to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager - UKI
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Madrona Venture Labs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Madrona Venture Labs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Madrona Venture Labs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Madrona Venture Labs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager - UKI
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Madrona Venture Labs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Madrona Venture Labs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Madrona Venture Labs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Madrona Venture Labs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Madrona Venture Labs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Madrona Venture Labs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
