Field Marketing Manager, EMEA

Field Marketing Manager, EMEA at Branch

As a Field Marketing Manager, EMEA at Branch, you will own and manage our pipeline‑generating programs across EMEA, partnering with the EMEA sales team to plan programs, report on effectiveness, and be measured by the pipeline you build together.

Responsibilities

• Craft and execute targeted marketing campaigns and programs to meet regional goals, including events, digital marketing, and ABM.
• Partner with EMEA sales day to day, from joint planning of programs and target accounts through to reporting on pipeline and ROI.
• Manage all elements of the marketing campaign, including planning, execution, logistics, and reporting.
• Design, run, and manage event‑based marketing programs that drive a qualified sales pipeline independently.
• Partner with our teams to source participants, presenters, and speakers for all our programs.
• Experiment with new and creative ways to engage our audience.
• Use AI tools to work faster, from drafting content, briefs, and outreach to QA‑ing programs and pulling insights out of campaign data.
• Support follow‑up activities in close collaboration with the broader sales team, and report on program feedback and ROI, as well as iterations on future activities.
• Collaborate with cross‑functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event.
• Localize global campaigns so they fit European markets, buyers, and languages.
• Grow the prospect database of addressable leads within the region.
• Rally cross‑functional resources and teams (such as Sales and Customer Success) to drive interest and registrations.
• Travel to and from events for on‑site management and coordination (10%–15% of the time).

Qualifications

• 3–5+ years of marketing programs experience, with at least 1–2 years building and launching ABM marketing campaigns including events and webinars.
• A true partner to sales. You plan alongside them, keep them close with clear reporting, and treat their pipeline targets as your own measure of success.
• Hustle and ownership. Someone who is adaptable, can live in chaos, and can truly own a program and take it to the next level.
• Experience running multiple marketing programs at once, and the ability to juggle competing priorities while staying detail‑oriented.
• Flawless task management skills, with an eye for detail and quality.
• Experience engaging senior business buyers at every funnel stage over long sales cycles.
• A track record of success participating in field marketing campaigns and working with partners.
• A rigorous, results‑focused process for testing, measuring, and improving programs.
• Comfort using AI tools in your day‑to‑day work, and an eye for new ways they can speed up and sharpen your programs.
• Knowledge of the European markets, and the ability to adapt programs across countries and languages. Additional experience marketing in the Middle East, including KSA and UAE, preferred.
• Excellent communication and writing skills.
• Experience with an email / marketing automation platform.
• Bachelor’s degree preferred.
• Experience working in the SaaS / martech industry is preferred.

Location & Schedule

This role will be based at our London office and follows a hybrid schedule that will be aligned with our Return to Office guidelines.

Visa Support

This role does not qualify for visa support.

Compensation & Benefits

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well‑being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees.

Equal Opportunity Employer

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.