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- Tasks: Lead UK marketing for a major logistics real estate platform, driving brand awareness and lead generation.
- Company: Join a pan-European logistics real estate platform making waves in the industry.
- Benefits: Enjoy a hybrid work model, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a dynamic team impacting commercial real estate while fostering innovation and collaboration.
- Qualifications: 10+ years in marketing, ideally in commercial real estate or B2B, with strong leadership skills.
- Other info: Manage a small team and collaborate across regions to elevate brand visibility and performance.
The predicted salary is between 43200 - 72000 £ per year.
We’re hiring an experienced Regional Marketing Manager to lead the UK marketing function for a major pan-European logistics real estate platform. Working in close partnership with the UK&I Managing Director and under the guidance of the Group Head of Marketing, this is a strategic and hands-on role with direct commercial impact—focused on driving lead generation, brand awareness, and leasing performance. You’ll oversee a small team, align marketing efforts with business KPIs, and take ownership of campaigns across property marketing, customer engagement, and broker outreach.
Key Responsibilities:
- Develop and execute the UK marketing strategy aligned with business objectives.
- Lead a high-performing team (2 direct reports), providing strategic and operational guidance.
- Collaborate with regional teams across seven UK regions to support local initiatives.
- Own lead generation performance and integrate Salesforce into daily marketing ops.
- Manage marketing KPIs and drive measurable impact on occupancy and leasing.
Brand Awareness & Communications
- Elevate brand visibility across UK commercial real estate audiences, including brokers and occupiers.
- Build presence across trade media and social platforms (especially LinkedIn).
- Coordinate a UK event calendar and execute targeted comms (e.g. PR, website content, social).
Property Marketing
- Ensure comprehensive marketing of all available space via digital and third-party channels.
- Create bespoke campaigns for priority vacancies and developments.
- Drive broker engagement through digital strategy and email campaigns (Salesforce Account Engagement).
- Adapt the wider customer strategy to the UK market, supporting retention and upsell.
- Execute customer comms via email marketing tools and lead on satisfaction surveys (e.g. NPS).
Content & Brand Management
- Maintain brand consistency while localising materials for UK use.
- Oversee content development for brochures, websites, and welcome packs.
- Keep UK marketing assets updated across all digital touchpoints.
Performance & Budget Management
- Manage UK marketing budgets across corporate and asset-specific activity.
- Report on marketing ROI and campaign effectiveness through Salesforce dashboards.
What We’re Looking For:
- 10+ years in marketing, ideally within commercial real estate, logistics, or B2B.
- Proven ability to drive leasing/occupancy performance via targeted strategies.
- Confident team leader with strong stakeholder management experience.
- Digitally savvy with a track record in lead generation and marketing automation.
- Comfortable managing budgets and reporting against KPIs.
- Highly organised, detail-oriented, and creative.
- Proficient in Salesforce, CMS tools, and Office Suite (Excel, PowerPoint).
- Passion for innovation, collaboration, and commercial impact.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Sales, and Strategy/Planning
Industries: Real Estate and Transportation, Logistics, Supply Chain and Storage
Regional Marketing Manager employer: Madison Hive
Contact Detail:
Madison Hive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in commercial real estate marketing, especially within logistics. Understanding the nuances of this sector will help you speak confidently about strategies that can drive lead generation and brand awareness during interviews.
✨Tip Number 2
Network with professionals in the UK commercial real estate space, particularly those involved in marketing. Attend industry events or webinars to build connections and gain insights that could be beneficial for your role as a Regional Marketing Manager.
✨Tip Number 3
Showcase your experience with Salesforce and other marketing automation tools in conversations. Be prepared to discuss specific examples of how you've used these platforms to enhance lead generation and track marketing performance.
✨Tip Number 4
Prepare to demonstrate your leadership skills by discussing past experiences where you've successfully managed teams and collaborated with stakeholders. Highlight your ability to align marketing efforts with business objectives, as this is crucial for the role.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within commercial real estate or logistics. Emphasise your leadership skills and any specific achievements related to lead generation and brand awareness.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention how your background aligns with their needs, particularly your experience in managing teams and driving marketing strategies.
Highlight Key Skills: In your application, clearly outline your proficiency in Salesforce, CMS tools, and your ability to manage budgets. Use specific examples to demonstrate your success in these areas.
Showcase Your Creativity: Since the role requires innovative marketing strategies, include examples of past campaigns you've led. Discuss how you adapted strategies for different markets or audiences, especially in the context of digital marketing.
How to prepare for a job interview at Madison Hive
✨Showcase Your Strategic Thinking
As a Regional Marketing Manager, you'll need to demonstrate your ability to develop and execute marketing strategies. Prepare examples of past campaigns you've led that align with business objectives, focusing on measurable outcomes like lead generation and brand awareness.
✨Highlight Team Leadership Skills
This role involves leading a small team, so be ready to discuss your leadership style and experiences. Share specific instances where you provided guidance and support to your team, and how you fostered collaboration across different regions.
✨Demonstrate Digital Savviness
Given the emphasis on digital marketing and tools like Salesforce, make sure to highlight your experience with these platforms. Discuss how you've used digital strategies for lead generation and customer engagement in previous roles.
✨Prepare for KPI Discussions
Since managing marketing KPIs is crucial for this position, come prepared to talk about how you've tracked and reported on marketing performance in the past. Be ready to explain how you used data to drive decisions and improve campaign effectiveness.
