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- Tasks: Launch and optimise advertising campaigns across Google Ads and Apple Search Ads.
- Company: Dynamic product brand in the online entertainment and betting industry.
- Benefits: Fully remote work, competitive salary, and performance-based bonuses.
- Why this job: Join a strong team and scale advertising channels from the ground up.
- Qualifications: 3+ years in performance marketing, especially in iGaming, with strong analytical skills.
- Other info: Opportunity to work in international markets and explore new optimisation tools.
The predicted salary is between 36000 - 60000 £ per year.
About the Company: Product brand in the online entertainment and betting industry, developing its own projects across multiple GEOs. We work with international markets, test hypotheses, grow fast, and are looking for equally strong specialists who know how to scale traffic and deliver results. Position is opened due to expansion into a new region (Tier-2).
General Responsibilities:
- Launch, manage, and optimize advertising campaigns across selected traffic sources (Google Ads / UAC / Apple Search Ads)
- Set up tracking and analytics (conversions, postbacks, integration with trackers and analytical systems)
- Analyze performance metrics (CPC, CPA, ROI, CR, LTV, etc.) and identify growth opportunities
- Scale successful campaigns and manage budgets
- Collaborate with creative, ASO, and analytics teams to achieve target KPIs
- Monitor platform updates and explore new optimization tools
Candidate Requirements:
- 3+ years of experience in performance marketing within the iGaming industry
- Experience with trackers, strong analytical and campaign optimization skills focused on KPIs
- Proven and up-to-date buying experience
- Deep understanding of the technical aspects:
- Domain and hosting setup
- Landing page structure and requirements
- Correct conversion tracking and analytics setup
- Ability to create clear technical specifications for developers
We offer:
- Salary and performance-based bonuses tied to your personal ROMI
- Fully remote work (worldwide)
- A strong team of professionals
- Opportunity to launch and scale advertising channels from the ground up
Media Buyer (Google PPC/Google UAC/ASA) employer: Madfish
Contact Detail:
Madfish Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer (Google PPC/Google UAC/ASA)
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend online events. We all know that sometimes it’s not just what you know, but who you know that can land you that Media Buyer role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns and analytics insights. We want to see how you’ve scaled traffic and optimised budgets in the past—make it pop!
✨Tip Number 3
Prepare for the interview by brushing up on the latest trends in Google Ads and UAC. We’re looking for someone who’s not just experienced but also passionate about the industry—so bring your A-game!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Media Buyer (Google PPC/Google UAC/ASA)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Media Buyer role. Highlight your experience with Google Ads, UAC, and ASA, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing in the iGaming industry and how your skills align with our goals at StudySmarter.
Showcase Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics like CPC, CPA, and ROI to demonstrate your impact and how you can help us scale traffic effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Madfish
✨Know Your Metrics
Make sure you brush up on key performance metrics like CPC, CPA, and ROI. Being able to discuss these in detail will show that you understand the core of what a Media Buyer does and how to optimise campaigns effectively.
✨Showcase Your Experience
Prepare specific examples from your past roles where you've successfully launched and managed campaigns. Highlight any experience with Google Ads, UAC, or ASA, and be ready to discuss how you scaled traffic and delivered results.
✨Technical Savvy is Key
Familiarise yourself with the technical aspects mentioned in the job description, such as conversion tracking and landing page requirements. Being able to speak confidently about these topics will set you apart from other candidates.
✨Collaborative Mindset
Since the role involves working with creative and analytics teams, think of examples where you've collaborated effectively in the past. Emphasising your teamwork skills will demonstrate that you're a good fit for their dynamic environment.