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- Tasks: Lead the creation of innovative digital designs across various platforms.
- Company: Join a creative collective at Made Thought, known for bold ideas and exceptional craft.
- Benefits: Collaborative environment with opportunities for growth and creativity.
- Other info: Be part of a dynamic team exploring cutting-edge tools and trends.
- Why this job: Shape digital experiences that make a real impact in brand storytelling.
- Qualifications: 5-8 years in digital design with strong skills in Figma and collaboration.
The predicted salary is between 50000 - 65000 £ per year.
Our London office is looking for a Senior Digital Designer to lead the creation of thoughtful, refined digital work across brand, UI and experiential platforms. This role is about translating brand worlds into digital experiences with precision and imagination. You will take ownership of projects from concept through to delivery, working closely with Creative Directors, Strategy and the Digital Lead. This is a hands-on role. You will be making, testing and shaping ideas, not managing from a distance.
RESPONSIBILITIES
- Take ownership of projects from concept to final delivery
- Translate brand strategy into clear, considered digital outcomes
- Prototype ideas in Figma and, where appropriate, in-browser
- Work closely with developers, understanding front-end constraints and opportunities
- Use CMS and site builder platforms to test and deliver work
- Collaborate with Creative Directors, Strategy, Copy and Innovation teams
- Present work clearly and articulate decisions with intent
Thinking and Innovation
- Contributing to digital and innovative thinking across the whole studio
- Helping evolve how the studio approaches digital, from process to output
- Participating in R&D exploring emerging tools, platforms and workflows
- Using tools such as Claude Code, Cursor and browser-based prototyping to rapidly explore and test ideas
- Applying AI to research, ideation, prototyping and asset creation
- Sharing learnings and building capability across the team
Craft and Delivery
- Maintain a high level of visual and technical precision
- Ensure consistency across platforms and touchpoints
- Design with accessibility, performance and responsiveness in mind
- Prepare work for build, including clear documentation and handover
- Oversee production where needed, acting as a quality control partner
- Consider budget, timelines and buildability in your design decision
SKILLS & EXPERIENCE
- Around 5–8 years’ experience, or equivalent, in digital design
- Able to show end-to-end projects from concept through to live output
- Comfortable working from loose briefs and shaping direction
- Balances creative ambition with usability and clarity
- Enjoys being hands-on and making work
- Communicates ideas clearly through references, sketches and prototypes
- Understands audiences, context and user journeys
- Takes a thoughtful, research-led approach to design
- Has a strong eye for detail and good judgement on priorities
- Is collaborative, open-minded and easy to work with
Core
- Advanced proficiency in Figma, including auto layout, components, variables and prototyping
- Strong digital craft across typography, hierarchy and interaction design
- Experience designing responsive experiences across multiple breakpoints
- Confidence collaborating with developers and delivering work through to launch
- Comfort using AI as part of your design process, from research to prototyping and production
- Strong brand sensitivity, particularly within culture, fashion or luxury contexts
Important
- Experience building and maintaining design systems
- Experience working with CMS platforms such as Shopify, Squarespace, Prismic or Sanity
- Understanding of accessibility and performance considerations
- Ability to build clear, compelling presentations and pitch materials
Desirable
- Motion design, kinetic typography or dynamic branding experience
- Creative coding or browser-based experimentation
- 3D or spatial tools such as Spline, Blender or THREE.js
- Basic video editing for digital or social content
ABOUT MADE THOUGHT
Made Thought is a like-minded collective of strategists, writers, thinkers, inventors, makers, dreamers, mavericks, rebels, connectors, instigators and igniters. We champion bold creativity and brave action underpinned by exceptional craft. From our studios in London and New York, we work with clients big and small who are open to change.
We are proud to be part of The New Standard (part of AKQA and WPP), an industry-leading collective of specialists from Made Thought, Universal Design Studio and Map Project Office.
ABOUT WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Senior Digital Designer employer: Made Thought
Contact Detail:
Made Thought Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Designer
✨Tip Number 1
Get your portfolio in tip-top shape! Make sure it showcases your best work, especially projects that highlight your ability to translate brand strategy into digital experiences. Remember, quality over quantity – we want to see your thought process and creativity shine through.
✨Tip Number 2
Network like a pro! Reach out to industry connections, attend design meetups, or join online forums. Engaging with others in the field can lead to opportunities and insights that you won't find on job boards. Plus, who knows? You might just get a referral!
✨Tip Number 3
Nail that interview prep! Research the company and its projects, and be ready to discuss how your skills align with their needs. Practice articulating your design decisions and how you've tackled challenges in past projects. Confidence is key, so let your passion for design shine!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team. Don’t forget to follow up after applying – a little nudge can go a long way!
We think you need these skills to ace Senior Digital Designer
Some tips for your application 🫡
Show Your Creative Process: When you apply, don’t just showcase the final designs. We want to see your thought process! Share sketches, prototypes, and any research that led to your ideas. This helps us understand how you think and create.
Tailor Your Application: Make sure your application speaks directly to the role. Highlight your experience with digital design, especially in areas like Figma and responsive design. We love seeing how your skills align with what we’re looking for!
Be Hands-On in Your Examples: Since this is a hands-on role, include examples of projects where you took ownership from concept to delivery. Show us how you collaborated with teams and tackled challenges along the way.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Made Thought
✨Showcase Your Creative Process
When discussing your past projects, focus on how you approached the design process from concept to delivery. Highlight your ability to translate brand strategies into digital experiences and share specific examples of how you shaped ideas rather than just executed them.
✨Be Hands-On with Prototyping
Since this role is very hands-on, make sure to demonstrate your proficiency in tools like Figma. Bring along a portfolio that includes prototypes you've created, and be ready to discuss your design decisions and how they align with user journeys and accessibility.
✨Collaborate and Communicate
Emphasise your collaborative spirit by sharing experiences where you worked closely with developers, Creative Directors, and other team members. Be prepared to articulate your design choices clearly and how they contribute to the overall project goals.
✨Stay Updated on Digital Trends
Show your passion for innovation by discussing any recent tools or platforms you've explored, especially those related to AI and prototyping. This will demonstrate your commitment to evolving the studio's approach to digital design and your proactive nature in keeping up with industry trends.