Senior Marketing Specialist

Our aim at Made Tech is to use human-centred technology to improve our society. We believe putting people at the heart of designing, building and delivering public services leads to better outcomes for everyone.

Overview

We are seeking a proactive and versatile Senior Marketing Specialist to join our growing team. In this generalist role, you will play a crucial part in executing our marketing initiatives across content creation, event management, and brand building, working closely with and reporting directly to the Lead Marketing Manager. You will be instrumental in amplifying our company’s voice and ensuring our message reaches our target audience effectively.

Key responsibilities

As a Senior Marketing Specialist, you\\\’ll be involved in a wide range of activities, taking ownership of key projects and contributing significantly to our company\\\’s visibility and reputation. This is an excellent opportunity for a proactive individual who thrives in a dynamic environment, is eager to make a significant impact on our marketing efforts, and is ready to take on more responsibility in a collaborative setting.

• Support the creation and development of high-quality, authoritative content, including in-depth case studies and insightful white papers, to significantly enhance the company’s industry credibility. You can see some of the brilliant insights we’ve created to-date here.
• Support the end-to-end planning, coordination, and execution of industry-specific events, including logistics, promotional campaigns, attendee engagement, and post-event analysis.
• Take primary responsibility for managing and optimising the company website, ensuring it is always current and engaging.
• Support brand awareness across social media channels and platforms.
• Monitor marketing performance metrics, analyse data, and provide detailed reports and actionable recommendations to the Marketing Manager.
• Conduct market research to identify emerging trends, competitive landscape, and new opportunities for marketing initiatives.
• Collaborate cross-functionally with Industry teams, Service Lines, Internal communications and other internal teams to ensure consistent messaging and integrated marketing efforts.
• Proactively identify opportunities for process improvements and efficiency gains within marketing operations.
• Support the Lead Marketing Manager in planning and special projects as required, demonstrating initiative and a readiness to take on challenges.

Skills, knowledge and expertise

The following skills will be assessed during the application process

• Proven experience in a marketing role with a strong track record of successful campaign execution.
• Demonstrable expertise in content creation, specifically writing, editing, and producing professional documents like case studies, blogs and white papers.
• Experience in event management, including planning, execution, promotion, and analysis of industry-specific events.
• Knowledge of digital marketing tools and platforms, including website content management systems (CMS) and social media management tools.
• Knowledge of Hubspot and Salesforce.
• Exceptional written and verbal communication skills with the ability to craft clear, concise, and persuasive content for diverse audiences.
• Highly organised with strong project management skills and the ability to manage multiple projects independently.
• Analytical mindset with proven ability to interpret data, measure campaign effectiveness, and make data-driven recommendations.
• Proactive, resourceful, and capable of working with minimal supervision while collaborating effectively within a small team.
• Strong problem-solving skills and a keen eye for detail.
• Up-to-date knowledge of current marketing trends and best practices.

At this point, we hope you\\\’re feeling excited about Made Tech and the job opportunity. Even if you don\\\’t feel that you meet every single requirement, we still encourage you to apply. Get in touch with our talent team if you’d like an informal chat about the role and your suitability before applying. We are hiring for this role directly, so will not respond to any CVs sent via external recruitment agencies.

Support in applying

If you need this job description in another format, or other support in applying, please email talent@madetech.com.

We believe we can use tech to make public services better. We also believe this can happen best when our own team represents the society that actually uses the services we work on. We’re collectively continuing to grow a culture that is happy, healthy, safe and inspiring for people of all backgrounds and experiences, so we encourage people from underrepresented groups to apply for roles with us.

When you apply, we’ll put you in touch with a member of our talent team who can help with any needs or adjustments we may need to make to help with your application. We’ve put together this blog as a resource to share more about reasonable adjustments and some examples of what this could include. We also welcome any feedback on how we can improve the experience for future candidates.

Like many organisations, we use Slack to foster a sense of community and connection. As well as special interest groups such as music, food and pets, we also have 10+ Slack channels dedicated to specific communities, allies, and identities as well as dedicated learning spaces called communities of practice (COPs). If you’d like to speak to someone from one of these groups about their experience as an employee, please do let a member of the Made Tech talent team know.

We are always listening to our growing teams and evolving the benefits available to our people. As we scale, as do our benefits and we are scaling quickly. We\\\’ve recently introduced a flexible benefit platform which includes a Smart Tech scheme, Cycle to work scheme, and an individual benefits allowance which you can invest in a Health care cash plan or Pension plan. We’re also big on connection and have an optional social and wellbeing calendar of events for all employees to join should they choose to.

Here are some of our most popular benefits listed below:

Paid counselling – we offer paid counselling as well as financial and legal advice

Our hiring process is designed to be thorough, transparent, and supportive, guiding candidates through each step. The exact process may vary slightly depending on the role but these are the typical steps candidates can expect.

We’ll keep you updated throughout the process and provide helpful feedback at each stage. No matter the outcome, we make sure the feedback is useful and supportive, so you feel informed and can learn from the experience.

Register your interest to be notified of any roles that come along that meet your criteria.