Senior Marketing Specialist in Cardiff

Our aim at Made Tech is to use human-centred technology to improve our society. We believe putting people at the heart of designing, building and delivering public services leads to better outcomes for everyone.

We are seeking a proactive and versatile Senior Marketing Specialist to join our growing team. In this generalist role, you will play a crucial part in executing our marketing initiatives across content creation, event management, and brand building, working closely with and reporting directly to the Lead Marketing Manager. You will be instrumental in amplifying our company’s voice and ensuring our message reaches our target audience effectively.

• Support the creation and development of high-quality, authoritative content, including in-depth case studies and insightful white papers, to significantly enhance the company’s industry credibility.
• Support the end-to-end planning, coordination, and execution of industry-specific events, including logistics, promotional campaigns, attendee engagement, and post-event analysis.
• Take primary responsibility for managing and optimising the company website, ensuring it is always current and engaging.
• Support brand awareness across social media channels and platforms.
• Monitor marketing performance metrics, analyse data, and provide detailed reports and actionable recommendations to the Marketing Manager.
• Conduct market research to identify emerging trends, competitive landscape, and new opportunities for marketing initiatives.
• Collaborate cross-functionally with Industry teams, Service Lines, Internal communications and other internal teams to ensure consistent messaging and integrated marketing efforts.
• Proactively identify opportunities for process improvements and efficiency gains within marketing operations.
• Support the Lead Marketing Manager in planning and special projects as required, demonstrating initiative and a readiness to take on challenges.

• Proven experience in a marketing role with a strong track record of successful campaign execution.
• Demonstrable expertise in content creation, specifically writing, editing, and producing professional documents like case studies, blogs and white papers.
• Experience in event management, including planning, execution, promotion, and analysis of industry-specific events.
• Knowledge of digital marketing tools and platforms, including website content management systems (CMS) and social media management tools.
• Knowledge of Hubspot and Salesforce.
• Exceptional written and verbal communication skills with the ability to craft clear, concise, and persuasive content for diverse audiences.
• Highly organised with strong project management skills and the ability to manage multiple projects independently.
• Analytical mindset with proven ability to interpret data, measure campaign effectiveness, and make data-driven recommendations.
• Proactive, resourceful, and capable of working with minimal supervision while collaborating effectively within a small team.
• Strong problem-solving skills and a keen eye for detail.
• Up-to-date knowledge of current marketing trends and best practices.

Even if you don’t feel that you meet every single requirement, we still encourage you to apply. Get in touch with our talent team if you’d like an informal chat about the role and your suitability before applying.

We believe we can use tech to make public services better. We also believe this can happen best when our own team represents the society that actually uses the services we work on. We’re collectively continuing to grow a culture that is happy, healthy, safe and inspiring for people of all backgrounds and experiences, so we encourage people from underrepresented groups to apply for roles with us.

When you apply, we’ll put you in touch with a member of our talent team who can help with any needs or adjustments we may need to make to help with your application.

We are always listening to our growing teams and evolving the benefits available to our people. As we scale, as do our benefits and we are scaling quickly. We’ve recently introduced a flexible benefit platform which includes a Smart Tech scheme, Cycle to work scheme, and an individual benefits allowance which you can invest in a Health care cash plan or Pension plan.

Here are some of our most popular benefits listed below:

• Paid counselling - we offer paid counselling as well as financial and legal advice.

Our hiring process is designed to be thorough, transparent, and supportive, guiding candidates through each step. The exact process may vary slightly depending on the role but these are the typical steps candidates can expect.

We’ll keep you updated throughout the process and provide helpful feedback at each stage. No matter the outcome, we make sure the feedback is useful and supportive, so you feel informed and can learn from the experience.