National Sales Manager

National Sales Manager – Contract Sales c£70,000+ basic, negotiable depending on experience + high OTE + car choice Overview Reporting directly to the Managing Director, you will be responsible for developing sales across the UK contract market, with a particular focus on hotels, hospitality, accommodation-led projects and framework-driven sales channels. The successful candidate will understand how the contract market works, including longer sales cycles, framework agreements, tenders, project pipelines, specification, procurement routes and multi-stakeholder decision-making. The strongest candidates will bring a proven track record in contract sales, ideally selling beds, bedroom furniture or furniture-led solutions into hotels, hospitality or accommodation projects. Key Responsibilities Develop and deliver the UK sales strategy, with a focus on the contract, hotels and hospitality markets. Identify and secure new business through framework agreements, contract customers, procurement channels and project-led sales routes. Manage and develop key accounts to their full potential, visiting them on a regular basis. Build relationships with hotel groups, hospitality operators, procurement teams, contractors, designers, specifiers and framework buyers. Manage opportunities involving tenders, specifications, pricing agreements and long-term supply arrangements. Identify additional opportunities for UK sales growth. Provide market research and analysis to support decisions on product development and pricing. Work closely with the commercial, customer service and marketing teams to support the UK sales strategy. Regularly visit customers, exhibitions, trade shows and networking events. Support the future development of the wider commercial team. Requirements Demonstrable success in a similar senior sales, business development or national account role within the contract market. Strong understanding of framework agreements, contract sales cycles, tender processes and project-led selling. Ideally experience selling beds, bedroom furniture or furniture-led solutions into hotels, hospitality or accommodation-led projects. Candidates from other relevant project-led contract sectors will also be considered. Highly organised and capable of managing several conflicting priorities. Commercially astute, with the ability to manage pricing, margin, account development and long-term opportunities. Capability to motivate, manage, support and build a sales team. Enthusiastic, confident and self-motivated, with the ability to quickly contribute to the company’s culture and way of working. Excellent communication, presentation and interpersonal skills. Ability and willingness to travel throughout the UK and Ireland on a frequent basis. A stunning opportunity for a career-minded individual to take responsibility for commercial sales activity across the UK contract market and help build a high-performing team.