Senior Account Director, Digital - Digital Practice
London, Hybrid
Madano’s award-winning digital team works with clients across science, technology and engineering, helping them shape the future through effective digital storytelling.
Madano is one of the fastest-growing communications consultancies in the UK and is looking for an experienced and commercially minded Senior Account Director to help grow Madano’s digital offer. This senior role requires trusted client counsel, the ability to shape digital strategies and plans, oversee high-quality service and delivery, and identify opportunities to expand our work across existing clients and new prospects.
The successful candidate will bring strong knowledge of digital marketing disciplines, curiosity about emerging trends and technologies, and the ability to translate insight into clear, effective recommendations for clients and teams.
The role
Madano’s digital team collaborates with clients, media partners and internal teams across Insights, Creative, Healthcare, and Net Zero Transition to develop paid, earned, shared and owned media strategies and campaigns.
As Senior Account Director, Digital, you will play a key role in setting strategic direction, overseeing delivery and ensuring our digital work is of the highest quality, creatively effective and tangibly measurable. You will be responsible for leading client relationships, providing senior counsel, shaping briefs, developing scopes of work, overseeing project teams and ensuring high-quality delivery across multiple accounts.
You will be expected to bring both strategic and practical digital expertise across areas such as paid media, SEO/GEO, website and content strategy, analytics, customer experience, digital design, social media, media buying and integrated campaign planning. You will not need to be a specialist in every discipline, but you should be confident enough to ask the right questions, guide teams and partners, and advise clients on the best digital approach.
You will also contribute to the continued growth of Madano’s digital offer, helping to develop new products, improve ways of working, mentor junior team members and identify opportunities for innovation across AI, search, analytics, digital storytelling and performance communications.
What we expect
Leadership and client counsel
- Acts as a trusted adviser to senior clients and contacts, providing clear, evidence‑led counsel and constructive challenge.
- Leads complex digital workstreams across multiple accounts, ensuring work is delivered on time, on budget and to a high standard.
- Builds strong relationships with clients, colleagues, media partners and suppliers.
- Brings together the right internal and external specialists across Insights, Creative, Healthcare, Net Zero Transition and digital delivery.
- Coaches and supports junior and mid‑level team members, contributing to a positive, collaborative and entrepreneurial team culture.
- Shows curiosity about emerging trends, channels, audience behaviours and digital innovation, including AI, search and changing media consumption habits.
- Able to come into the office three times per week to collaborate with colleagues and clients.
Digital strategy and delivery
- Leads the development of digital strategies, channel plans and campaign recommendations across paid, earned, owned and shared media.
- Has strong knowledge across digital disciplines including paid media, SEO/GEO, website strategy, analytics, social media, content strategy, customer experience and digital design.
- Confidently scopes, plans and oversees digital projects, including timelines, budgets, resourcing, deliverables and review processes.
- Interprets data from platforms such as Google Analytics, LinkedIn Ads Campaign Manager, Google Ads, Meta and Semrush, translating findings into clear recommendations.
- Oversees reporting and measurement frameworks, ensuring clients understand performance, learnings and optimisation opportunities.
- Writes and reviews strategic documents, proposals, digital audits, campaign plans, scopes of work, client reports and recommendations.
- Maintains high standards of quality control across digital outputs, including copy, creative, targeting, reporting and technical delivery.
- Understands compliance, governance and approval processes, particularly in regulated sectors such as healthcare (essential) and energy.
- To note, roughly 65% of your time will be dedicated to client delivery.
Commercial growth and visibility
- Understands client objectives, sector context, audience needs and commercial priorities.
- Identifies opportunities to improve existing work and expand Madano’s digital remit.
- Meets individual and team new business targets for the year.
- Manages project teams effectively, ensuring roles, responsibilities and deadlines are clear.
- Understands strong financial management, including scopes of work, budgets, profitability, forecasting, timesheets and supplier costs.
- Supports new business activity, including proposal development, pitch thinking, audits, research and digital recommendations.
- Represents Madano’s digital expertise in client meetings, new business opportunities, industry events and internal forums.
- Contributes to Madano’s own marketing, thought leadership, credentials, case studies and service development.
What you’ll get out of the role
- A senior role in a growing digital team within one of the UK’s fastest‑growing communications consultancies.
- The opportunity to shape digital strategy and campaign delivery for clients working across science, technology, healthcare, energy and engineering.
- Exposure to a wide range of digital projects, including website development, paid media, SEO/GEO, product and service launches, media buying, customer experience and integrated communications campaigns.
- Working with global clients across Healthcare and Net‑Zero Energy Transition clients.
- A leadership role in developing Madano’s digital offer, including new approaches in AI, search, digital analytics, audience strategy and performance communications.
- The opportunity to mentor junior colleagues and help build the next generation of digital talent at Madano.
- Access to a global network of agencies under the AVENIR GLOBAL parent company, with opportunities to support international clients and cross‑market collaboration.
About Madano
Help us shape the future.
Madano is committed to building a better world through intelligent and creative communications. We work with clients who are solving major challenges of our time through science and technology – helping them tell their story, make the right connections, change attitudes and influence behaviours.
Our people are highly motivated and engaged, always encouraged to make their voices heard and given the opportunity to progress. And while we deal with serious issues, we make sure we don’t take ourselves too seriously along the way. Questioning accepted wisdom, always looking for alternative solutions, ours is a purpose‑driven culture where everyone pulls together to make a lasting difference.
We have resolved to work only with organisations whose values align with our own. And we employ people who demonstrate a genuine commitment to delivering positive change.
Our Benefits
- 25 days’ holiday plus Bank Holidays (rising to a maximum of 30 days alongside length of service)
- Enhanced employer pension contribution
- Private Medical insurance (for you and your family)
- Income Protection insurance
- Financial support and advice
- Travel insurance (for you and your family)
- An annual wellness benefit of £150
- Four‑week sabbatical after every 5 years’ service.
Madano offers a range of first rate, dedicated training that enables employees to take control of their careers to become experts in their field and trusted advisors to clients.
*Some benefits are contingent on successful completion of probation period.
Madano is committed to a policy of equal opportunities and non‑discrimination. At all times we aim to recruit, develop and promote the very best people, basing judgement solely on suitability for the job.
We particularly encourage applications from those who are significantly underrepresented in our sector, such as disabled people, ethnic minorities and neurodiverse people.
