Sales & Marketing Director - Farrington Gurney, Bristol

You bring your expertise, enthusiasms, and curiosities; and we’ll provide you with a space to play.

Full Time – Permanent Contract £85,000/annum, plus attractive bonus scheme UK Based in the South Regular Travel to Existing & New Sites.

Mad Swans is looking for a full-time Sales & Marketing Director to join our budding team. You’ll be the first person to step into these shoes and shape this brand-new role. This exciting new role represents a rare opportunity to establish a new hospitality brand centred around sport, hospitality and sustainability.

The Sales & Marketing Director will spearhead all commercial efforts for Mad Swans. It is pivotal in the launch of this exciting new brand. The Sales & Marketing Director will develop go-to-market strategies, building brand awareness, driving revenue, and scaling our presence across key markets. The Sales & Marketing Director will also manage and develop a strong small commercial team.

We will be opening our first Mad Swans in the Mendips (Bristol) and have other sites planned for Alton, Exeter and Farnham, with more to follow in the future.

What we do: We are experts in our field, committed to creating boundary-pushing social spaces that spark meaningful connections through play in nature. This summer, we’re opening our first countryside hangout for mavericks. The unruly. The friendship groups you wish you were in. The families you want to hang out with. For evenings that go on forever. And weekends that become folklore.

Social play spanning Padel Tennis, Pickleball, Darts, Shuffleboard and Golf gives guests the chance to explore one game or sample them all, across a few hours, a day, or a long weekend. We’re all about great food, which is why we’ve teamed up with experts in their field to create two distinct dining experiences and endless ways to enjoy them.

The Potting Shed proudly boasts a menu of refreshing takes on Brasserie classics while, in The Hangout, the focus is on shareable plates with no compromise on flavour. But wherever guests find themselves, from course to court, the meadow to the orchard, they’re never far from a plate of something delicious to satisfy any craving.

What we can do for you: We understand that there’s more to life than work, which is why our roles are designed to allow exploration, from long-time passions to brand-new intrigues. We believe that to be interested is to be interesting – that means industry-leading training within and outside of your specified job role.

If you have a question, we want to provide you with the tools to answer it. As we make our start in the world, our team need to be able to wear a few different hats, which we treat as an opportunity, allowing you to take considered detours into topics of interest, in the pursuit of a broader, richer perspective.

And out of hours, our guests’ playground is yours too. Enjoy the wide variety of green spaces, and the games they host, at an exclusive rate. You’ll have the opportunity to get involved in all things Mad Swans, from padel lessons to cocktail workshops, after all, we want you to be as excited by our product as we are.

What there is to it:

• Brand Launch & Go-to-Market: Lead commercial planning for the launch of a new hotel brand. Define brand positioning and customer acquisition strategies. Develop and execute integrated launch campaigns for each hotel opening.
• Sales Strategy & Revenue Growth: Build and lead sales teams across multiple properties. Drive B2B and B2C sales across corporate, group, and leisure segments. Set up systems and processes for sales, events and reservations. Establish key partnerships and secure early wins to build momentum.
• Marketing Leadership: Oversee brand marketing, content, PR, digital, and social strategy working with the Marketing Executive. Manage brand website launch, SEO/SEM, and CRM development. Ensure consistent messaging and visual identity across all platforms.
• Cross-Property Oversight: Align local sales and marketing efforts with brand-level strategy. Coordinate cross-property promotions, events, and media opportunities. Monitor KPIs including RevPAR, ADR, and direct channel performance.

This is a full-time permanent position and will predominantly work Monday to Friday. The salary for this role is £85,000/annum along with an attractive bonus scheme. Location – this role will travel to all existing and future sites. At present, we have sites in Bristol, Alton, Exeter and Farnham. We also have a central office in Piccadilly, London.

Travel Requirement - this role will visit all existing and new sites in the future so there will be a need to travel on a regular basis. Given the location of our sites, the job holder will need to be able to drive and also have their own vehicle. This role may also require the job holder to stay away overnight from time to time.

Working Hours – the working hours will generally be core office hours, however, occasional evenings and weekend work maybe required at times. Working Days – this role will predominantly work Monday to Friday.

Who we’re looking for: We are looking for a Sales & Marketing Director who is:

• Experienced with five or more years of hospitality sales and marketing leadership.
• Proven and experienced with brand launches or multi-property openings.
• Highly knowledgeable of digital marketing, revenue strategy, and CRM tools.
• Able to be strategic and have a mindset with strong execution skills and team leadership ability.
• Passionate about innovation, storytelling, and guest engagement.
• Results driven and driven to achieve ambitious sales revenue targets.
• Excited about launching a new hospitality brand and concept.
• Comfortable working in a “start-up” business and environment.
• An excellent communicator and negotiator.
• Strong organisational skills and able to multi-task.
• Confident, outgoing and well-presented.
• Self-driven and highly motivated.
• Happy and able to work both independently and as part of a team.
• Proactive, positive and resilient by nature.
• Solutions driven.
• Innovative and able to develop and deliver creative solutions.
• Flexible and happy to help and support in a new business start-up environment.
• Comfortable working in a highly entrepreneurial environment and business.
• Highly organised and comfortable working in a very fast-paced environment.

Please note, you must be eligible to work in the UK as we are unable to sponsor any work permits or visas.

What is in it for you: Attractive Bonus Scheme, Employee Discounts on Food, Sports, Activities, Cabins and in the Retail Shop, Reward & Recognition Initiatives, Team Social & Well-being Activities & Events, Employee Referral Scheme Bonus.

How to Apply: If you believe you have what it takes to come on-board and would like to be part of something new and exciting, we would love to hear from you. Please simply apply by hitting the apply button.

Recruitment Agencies: We are not working with any recruitment agencies at this time. As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.