Location: Glasgow, UK (hybrid - 3 days per week in office) Shape how we grow – and grow with us! We’re looking for a Head of Digital Experience to shape and lead the future of how customers discover, explore, and book adventures with Macs Adventure. This role is all about owning the vision and performance of our entire digital ecosystem—from web and ecommerce to app, CRM, and beyond—making every touchpoint seamless, inspiring, and high-performing. You’ll lead a talented team of Digital Product Managers, UX designers, and technical specialists to bring that vision to life. Together, you’ll create cohesive, customer-first experiences that drive growth, boost conversion, and build lasting relationships with our travellers. From refining the user journey to unlocking new opportunities through data and technology, you’ll be at the heart of how we evolve digitally. You’ll also take ownership of our digital growth roadmap—prioritizing what matters most, aligning internal teams and external partners, and ensuring everything we build delivers real commercial impact. If you’re passionate about blending strategy, creativity, and performance to create exceptional digital experiences, this is a fantastic opportunity to make a big mark! Why Macs Adventure We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel. We’re not just growing; we’re scaling with purpose. This is your opportunity to join a business at the inflection point of momentum, where your impact is tangible, your ideas are valued, and your career can grow with us. Welcoming over 40,000 customers on our walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to create #macsmoments by leading, advocating but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs? Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing. Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us. What you’ll do Lead Digital Product Managers across web, ecommerce and app Own the digital product roadmap aligned to commercial priorities Balance trading needs, customer experience and long‑term platform development Ensure strong delivery governance and prioritisation User Experience and Optimisation Lead UX design across web and app Oversee CRO strategy and experimentation roadmap Improve conversion rate, revenue per visitor and customer journey performance Ensure customer insight informs product and experience decisions Martech and Marketing Data Own the martech ecosystem including tracking, tagging and automation infrastructure Ensure accurate and actionable performance reporting Drive improvements in attribution, data quality and insight generation Support marketing and trading teams with robust performance analytics SEO ANNUAL LEAVE: We’re an inclusive employer and celebrate diversity. We want you to be able to take holidays that matter to you, so 8 public holidays are included in your annual leave allowance of 33 days, which increases to 35 days after 5 years’ service. BIRTHDAY BOOSTER: An extra day off on your birthday! PENSION: We offer a contributory pension scheme. DISCOUNTS: You are eligible for great discounts on Macs Adventure trips! TRAVEL INSURANCE: We provide you and your spouse/partner/children with annual worldwide travel insurance. FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our hub office in Glasgow 3 days per week to collaborate with colleagues. GETTING TOGETHER: Regular team, management and leadership meetings and retreats. CULTURE: An innovative, fast growth, international and solution focused culture, where we work hard to embed our values across the business. #J-18808-Ljbffr
Head of Digital Experience (UK) employer: Macs Adventure
Macs Adventure is an exceptional employer for those passionate about active travel, offering a vibrant work culture that values creativity and collaboration. With generous benefits including 33 days of annual leave, flexible working arrangements, and opportunities for personal growth, employees are encouraged to thrive in a supportive environment that celebrates diversity and promotes well-being. Join us in Glasgow and be part of a fast-growing international team dedicated to creating unforgettable adventures for our customers while making a positive impact on the planet.
