At a Glance
- Tasks: Lead the digital experience and shape how customers book adventures with Macs Adventure.
- Company: Join a scaling adventure tour operator on a mission for self-guided travel.
- Benefits: 33 days annual leave, birthday off, flexible working, and great trip discounts.
- Other info: Collaborative hybrid work environment with opportunities for personal and professional growth.
- Why this job: Make a tangible impact in a fast-growing company with a creative culture.
- Qualifications: Experience in digital product management and a passion for customer experience.
The predicted salary is between 60000 - 80000 € per year.
Location: Glasgow, UK (hybrid - 3 days per week in office)
We’re looking for a Head of Digital Experience to shape and lead the future of how customers discover, explore, and book adventures with Macs Adventure. This role is all about owning the vision and performance of our entire digital ecosystem—from web and ecommerce to app, CRM, and beyond—making every touchpoint seamless, inspiring, and high-performing.
You’ll lead a talented team of Digital Product Managers, UX designers, and technical specialists to bring that vision to life. Together, you’ll create cohesive, customer-first experiences that drive growth, boost conversion, and build lasting relationships with our travellers. From refining the user journey to unlocking new opportunities through data and technology, you’ll be at the heart of how we evolve digitally.
You’ll also take ownership of our digital growth roadmap—prioritising what matters most, aligning internal teams and external partners, and ensuring everything we build delivers real commercial impact. If you’re passionate about blending strategy, creativity, and performance to create exceptional digital experiences, this is a fantastic opportunity to make a big mark!
Why Macs Adventure: We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel. We’re not just growing; we’re scaling with purpose. This is your opportunity to join a business at the inflection point of momentum, where your impact is tangible, your ideas are valued, and your career can grow with us.
Welcoming over 40,000 customers on our walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to create #macsmoments by leading, advocating but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative.
We ask ourselves: is what I’m doing authentically Macs? Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.
What you’ll do:
- Lead Digital Product Managers across web, ecommerce and app
- Own the digital product roadmap aligned to commercial priorities
- Balance trading needs, customer experience and long‑term platform development
- Ensure strong delivery governance and prioritisation
- Lead UX design across web and app
- Oversee CRO strategy and experimentation roadmap
- Improve conversion rate, revenue per visitor and customer journey performance
- Ensure customer insight informs product and experience decisions
- Own the martech ecosystem including tracking, tagging and automation infrastructure
- Ensure accurate and actionable performance reporting
- Drive improvements in attribution, data quality and insight generation
- Support marketing and trading teams with robust performance analytics
ANNUAL LEAVE: We’re an inclusive employer and celebrate diversity. We want you to be able to take holidays that matter to you, so 8 public holidays are included in your annual leave allowance of 33 days, which increases to 35 days after 5 years’ service.
BIRTHDAY BOOSTER: An extra day off on your birthday!
PENSION: We offer a contributory pension scheme.
DISCOUNTS: You are eligible for great discounts on Macs Adventure trips!
TRAVEL INSURANCE: We provide you and your spouse/partner/children with annual worldwide travel insurance.
FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our hub office in Glasgow 3 days per week to collaborate with colleagues.
GETTING TOGETHER: Regular team, management and leadership meetings and retreats.
CULTURE: An innovative, fast growth, international and solution focused culture, where we work hard to embed our values across the business.
Head of Digital Experience (UK) employer: Macs Adventure
At Macs Adventure, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture in the heart of Glasgow. With a strong focus on employee growth, we offer generous benefits such as 33 days of annual leave, a birthday booster day off, and flexible working arrangements that empower our team to thrive both personally and professionally. Join us in shaping the future of digital experiences while making a tangible impact in the adventure travel industry, where your ideas are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Experience (UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate how you can shape digital experiences and make an impact at Macs Adventure.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as someone who truly gets what Macs Adventure is all about.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Macs Adventure team and contributing to our mission.
We think you need these skills to ace Head of Digital Experience (UK)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital experiences shine through! We want to see how your passion aligns with our mission at Macs Adventure. Share specific examples of how you've created exceptional digital experiences in the past.
Tailor Your Application:Make sure to customise your application to reflect the job description. Highlight your experience with digital ecosystems, UX design, and data-driven decision-making. We love seeing how your skills can directly contribute to our goals!
Be Authentic:We value authenticity, so don’t be afraid to show your personality in your application. Let us know what makes you uniquely you and how that fits into our culture at Macs Adventure. Remember, we’re looking for someone who embodies our values!
Apply Through Our Website:For the best chance of success, make sure to apply through our website. This helps us keep track of your application and ensures it gets to the right people. Plus, it’s super easy and straightforward!
How to prepare for a job interview at Macs Adventure
✨Know Your Digital Landscape
Before the interview, dive deep into the digital ecosystem of Macs Adventure. Familiarise yourself with their website, app, and any recent digital initiatives. This will not only show your genuine interest but also help you discuss how you can enhance their digital experience.
✨Showcase Your Leadership Style
As a Head of Digital Experience, you'll be leading a team. Prepare to share examples of how you've successfully managed teams in the past, particularly in digital product management or UX design. Highlight your approach to fostering creativity and collaboration within your team.
✨Prepare for Data-Driven Discussions
Since this role involves owning the martech ecosystem and performance analytics, be ready to discuss your experience with data-driven decision-making. Bring examples of how you've used data to improve user experiences or drive conversion rates in previous roles.
✨Emphasise Customer-Centric Thinking
Macs Adventure values customer-first experiences. Be prepared to talk about how you've put customers at the heart of your digital strategies. Share specific instances where your initiatives led to improved customer satisfaction or engagement.
