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For Companies At a Glance
- Tasks: Drive website performance and optimise user experience through data analysis and collaboration.
- Company: Join a dynamic fashion eCommerce team in Manchester, focused on innovation and growth.
- Benefits: Enjoy flexible working with up to 2 days remote, plus opportunities for professional development.
- Why this job: Be part of a creative culture that values data-driven decisions and impactful marketing strategies.
- Qualifications: Experience in eCommerce, affiliate marketing, and data analysis is essential; creativity is a plus!
- Other info: Ideal for tech-savvy individuals passionate about fashion and digital marketing.
The predicted salary is between 28800 - 48000 £ per year.
Reports to: Head of Marketing
Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)
We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention.
Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth. This role is primarily office-based, with the flexibility to work remotely up to two days per week.
Website Optimization:- Identify underperforming website pages through data analysis and customer feedback.
- Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions.
- Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
- Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives.
- Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals.
- Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
- Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach.
- Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
- Use tools such as Google Analytics and Hotjar to track, measure, and evaluate website performance and customer behaviour.
- Generate actionable insights to inform marketing strategies and campaigns.
- Provide regular performance reports and recommendations to key stakeholders.
Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results.
Contact Detail:
Macrium Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fashion Ecommerce Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce marketing, especially around website optimisation and affiliate marketing. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive decisions in previous roles. Be ready to discuss specific tools like Google Analytics or Hotjar that you've used to track performance and make improvements.
✨Tip Number 3
Network with professionals in the eCommerce and marketing sectors. Attend industry events or join online forums where you can connect with others who might provide insights or even referrals for the position at StudySmarter.
✨Tip Number 4
Prepare to discuss your experience with A/B testing and SEO strategies. Think of specific instances where you've successfully implemented these tactics to improve website performance, as this will demonstrate your hands-on expertise.
We think you need these skills to ace Fashion Ecommerce Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly any work with website optimisation, affiliate marketing, and data analysis. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your skills align with the job requirements. Mention specific strategies you've implemented in the past that relate to website performance and customer retention.
Showcase Data-Driven Achievements: When detailing your experience, focus on data-driven results. Include examples of how you used tools like Google Analytics or Hotjar to improve website performance and drive revenue growth.
Highlight Collaboration Skills: Since this role requires collaboration with various teams, emphasise your ability to work cross-functionally. Provide examples of successful projects where you partnered with product, design, or development teams to achieve common goals.
How to prepare for a job interview at Macrium Software
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data analysis to improve website performance in previous roles. Highlight your familiarity with tools like Google Analytics and Hotjar, and be ready to explain how you derived actionable insights from the data.
✨Demonstrate Collaboration Skills
Since this role requires working closely with various teams, share experiences where you've successfully collaborated with product, design, or development teams. Emphasise your ability to communicate effectively and align marketing strategies with broader business goals.
✨Discuss Your Experience with A/B Testing
Prepare to talk about your experience with A/B testing and other optimisation tactics. Provide examples of tests you've conducted, the hypotheses you formed, and the outcomes that resulted from your efforts to enhance user experience and conversion rates.
✨Highlight Your Affiliate Marketing Knowledge
If you have experience managing affiliate marketing programs, make sure to discuss it. Talk about how you've built relationships with affiliate partners and the strategies you've implemented to drive incremental revenue through these channels.
