Ecommerce Marketing Manager

Ecommerce Marketing Manager

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
M

At a Glance

  • Tasks: Drive eCommerce growth, optimise website performance, and manage affiliate marketing.
  • Company: Join a dynamic team in Manchester focused on innovative marketing strategies.
  • Benefits: Enjoy flexible remote work options and a collaborative office environment.
  • Why this job: Be part of a mission to enhance user experience and boost revenue while collaborating with creative teams.
  • Qualifications: Proven eCommerce experience, strong analytical skills, and excellent communication abilities required.
  • Other info: Opportunity to work with cutting-edge tools and make a real impact in the industry.

The predicted salary is between 36000 - 60000 £ per year.

Reports to: Head of Marketing

Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)

Role Overview:

We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. Your mission will be to deliver year-on-year revenue growth, increase gross revenue, and improve home renewal rates. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention. Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth.

Key Responsibilities:

  • Revenue Growth and Retention: Develop and execute strategies to achieve 20% year-on-year revenue growth. Drive initiatives to increase home renewal rates to 80%, improving customer loyalty and retention.
  • Website Optimization: Identify underperforming website pages through data analysis and customer feedback. Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions. Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
  • Collaboration and Teamwork: Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives. Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals. Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
  • Affiliate Marketing Program: Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach. Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
  • Data Analysis and Reporting: Leverage analytics tools (e.g., Google Analytics, Hotjar) to track, measure, and evaluate website performance and customer behaviour. Generate actionable insights to inform marketing strategies and campaigns. Provide regular performance reports and recommendations to key stakeholders.

Skills and Experience:

Essential: Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Exceptional communication and presentation skills.

Desirable: Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results. Familiarity with subscription or renewal-based business models.

Ecommerce Marketing Manager employer: Macrium Software

As an Ecommerce Marketing Manager at our Manchester office, you will thrive in a dynamic and collaborative work culture that prioritises innovation and employee growth. We offer flexible working arrangements, including up to two days of remote work per week, alongside opportunities for professional development and career advancement. Join us to be part of a forward-thinking team dedicated to driving meaningful results and enhancing customer experiences.
M

Contact Detail:

Macrium Software Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Ecommerce Marketing Manager

✨Tip Number 1

Familiarise yourself with the latest eCommerce trends and tools. Being knowledgeable about current market dynamics and technologies will help you stand out during discussions with our team.

✨Tip Number 2

Showcase your data-driven mindset by preparing examples of how you've used analytics to drive revenue growth in previous roles. This will demonstrate your ability to leverage data effectively, which is crucial for this position.

✨Tip Number 3

Network with professionals in the eCommerce space, especially those who have experience with affiliate marketing. Building connections can provide insights and potentially lead to referrals that could benefit your application.

✨Tip Number 4

Prepare to discuss specific strategies you've implemented for website optimisation and customer retention. Highlighting your hands-on experience with A/B testing and SEO will show us that you're ready to hit the ground running.

We think you need these skills to ace Ecommerce Marketing Manager

Data Analysis
Website Optimisation
A/B Testing
Search Engine Optimisation (SEO)
Conversion Rate Optimisation (CRO)
Affiliate Marketing Management
Google Analytics
Hotjar
Project Management
Cross-Functional Collaboration
Customer Retention Strategies
User Experience (UX) Design
Communication Skills
Presentation Skills
Understanding of eCommerce Platforms

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly any achievements related to revenue growth and customer retention. Use metrics to demonstrate your impact.

Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities outlined in the job description. Mention specific strategies you've implemented in the past that led to measurable results.

Showcase Data-Driven Achievements: When detailing your previous roles, focus on your data analysis skills. Provide examples of how you've used tools like Google Analytics or Hotjar to drive website optimisation and improve conversion rates.

Highlight Collaboration Skills: Since this role requires working closely with various teams, emphasise your teamwork and communication skills. Share examples of successful cross-departmental projects you've been involved in.

How to prepare for a job interview at Macrium Software

✨Showcase Your Data-Driven Mindset

As an eCommerce Marketing Manager, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or Hotjar to drive revenue growth and improve customer retention.

✨Demonstrate Website Optimisation Skills

Highlight your experience with website optimisation tactics such as A/B testing and SEO. Bring examples of past projects where you successfully identified underperforming pages and implemented strategies that led to increased conversions.

✨Emphasise Collaboration Experience

This role requires working closely with various teams. Share instances where you've collaborated with product, design, or development teams to enhance user experience and achieve business goals. Teamwork is key!

✨Prepare for Affiliate Marketing Discussions

Since managing an affiliate marketing program is part of the job, be ready to talk about your experience in this area. Discuss how you've built relationships with affiliate partners and driven incremental revenue through these initiatives.

Ecommerce Marketing Manager
Macrium Software
M
Similar positions in other companies
UK’s top job board for Gen Z
discover-jobs-cta
Discover now
>