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For Companies At a Glance
- Tasks: Drive eCommerce growth through data analysis, website optimisation, and affiliate marketing.
- Company: Join a dynamic team in Manchester focused on innovative marketing strategies.
- Benefits: Enjoy flexible remote work options and a collaborative office environment.
- Why this job: Be part of a mission to enhance user experience and boost revenue while collaborating with creative teams.
- Qualifications: Proven eCommerce experience, strong analytical skills, and excellent communication abilities required.
- Other info: Opportunity to work with cutting-edge tools and contribute to impactful marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Marketing
Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)
Role Overview: We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. Your mission will be to deliver year-on-year revenue growth, increase gross revenue, and improve home renewal rates. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention. Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth. This role is primarily office-based, with the flexibility to work remotely up to two days per week.
Key Responsibilities:
- Revenue Growth and Retention: Develop and execute strategies to achieve 20% year-on-year revenue growth. Drive initiatives to increase home renewal rates to 80%, improving customer loyalty and retention.
- Website Optimization: Identify underperforming website pages through data analysis and customer feedback. Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions. Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
- Collaboration and Teamwork: Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives. Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals. Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
- Affiliate Marketing Program: Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach. Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
- Data Analysis and Reporting: Leverage analytics tools (e.g., Google Analytics, Hotjar) to track, measure, and evaluate website performance and customer behaviour. Generate actionable insights to inform marketing strategies and campaigns. Provide regular performance reports and recommendations to key stakeholders.
Skills and Experience:
- Essential: Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Exceptional communication and presentation skills.
- Desirable: Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results. Familiarity with subscription or renewal-based business models.
Locations
Ecommerce Marketing Manager employer: Macrium Software
Contact Detail:
Macrium Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and tools. Being knowledgeable about current market dynamics and technologies will help you stand out during discussions with our team.
✨Tip Number 2
Prepare to discuss specific examples of how you've driven revenue growth in previous roles. We love hearing about real-life experiences that demonstrate your impact on business performance.
✨Tip Number 3
Showcase your analytical skills by being ready to talk about how you've used data to inform marketing strategies. We value a data-driven approach, so be prepared to share insights from your past work.
✨Tip Number 4
Highlight your collaborative experiences with cross-functional teams. Since this role requires working closely with various departments, demonstrating your teamwork skills will be crucial.
We think you need these skills to ace Ecommerce Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly any achievements related to revenue growth and customer retention. Use metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities of the role. Mention specific strategies you've implemented in the past that led to measurable results.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on your data-driven approach. Include examples of how you used analytics tools to inform decisions and improve website performance.
Highlight Collaboration Skills: Since this role requires working closely with various teams, emphasise your teamwork and collaboration skills. Provide examples of successful projects where you partnered with other departments to achieve common goals.
How to prepare for a job interview at Macrium Software
✨Showcase Your Data-Driven Mindset
As an Ecommerce Marketing Manager, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used analytics tools like Google Analytics or Hotjar to drive revenue growth and improve customer retention. Highlight any successful strategies you've implemented based on data insights.
✨Demonstrate Your Website Optimisation Skills
Since the role involves optimising underperforming website pages, come ready to share your experience with A/B testing, SEO, and conversion rate optimisation (CRO). Discuss any past projects where you successfully enhanced user experience and increased conversions, and be specific about the tactics you employed.
✨Emphasise Collaboration Experience
Collaboration is key in this role, so be sure to highlight your experience working with cross-functional teams. Share examples of how you've partnered with product, design, and development teams to achieve marketing goals. This will demonstrate your ability to work effectively within a team environment.
✨Prepare for Affiliate Marketing Discussions
Since managing an affiliate marketing program is part of the job, be ready to discuss your experience in this area. Talk about how you've identified and built relationships with affiliate partners in the past, and any strategies you've used to ensure consistent performance and alignment with business objectives.
