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For Companies At a Glance
- Tasks: Drive eCommerce growth through data analysis, website optimisation, and affiliate marketing.
- Company: Join a dynamic team in Manchester focused on innovative marketing strategies.
- Benefits: Enjoy flexible remote work options and a collaborative office environment.
- Why this job: Be part of a mission to enhance user experience and boost revenue while collaborating with creative teams.
- Qualifications: Proven eCommerce experience, strong analytical skills, and excellent communication abilities required.
- Other info: Opportunity to work with cutting-edge tools and contribute to impactful marketing initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: Head of Marketing
Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)
Role Overview: We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. Your mission will be to deliver year-on-year revenue growth, increase gross revenue, and improve home renewal rates. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention. Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth. This role is primarily office-based, with the flexibility to work remotely up to two days per week.
Key Responsibilities:
- Revenue Growth and Retention: Develop and execute strategies to achieve 20% year-on-year revenue growth. Drive initiatives to increase home renewal rates to 80%, improving customer loyalty and retention.
- Website Optimization: Identify underperforming website pages through data analysis and customer feedback. Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions. Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
- Collaboration and Teamwork: Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives. Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals. Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
- Affiliate Marketing Program: Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach. Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
- Data Analysis and Reporting: Leverage analytics tools (e.g., Google Analytics, Hotjar) to track, measure, and evaluate website performance and customer behaviour. Generate actionable insights to inform marketing strategies and campaigns. Provide regular performance reports and recommendations to key stakeholders.
Skills and Experience:
- Essential: Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Exceptional communication and presentation skills.
- Desirable: Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results. Familiarity with subscription or renewal-based business models.
Ecommerce Marketing Manager employer: Macrium Software
Contact Detail:
Macrium Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and tools. Being knowledgeable about current market dynamics and technologies will help you stand out during discussions with our team.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics to drive revenue growth in previous roles. This will demonstrate your ability to leverage data effectively, which is crucial for this position.
✨Tip Number 3
Network with professionals in the eCommerce space, especially those who have experience with affiliate marketing. Building connections can provide insights and potentially valuable referrals that may help you in the application process.
✨Tip Number 4
Prepare to discuss specific strategies you've implemented for website optimisation and customer retention. Highlighting your hands-on experience will show us that you're ready to make an immediate impact in our team.
We think you need these skills to ace Ecommerce Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce marketing, particularly focusing on revenue growth and customer retention. Use specific metrics to demonstrate your achievements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and detail how your skills align with the responsibilities of the role. Mention your experience with website optimisation and affiliate marketing.
Showcase Data-Driven Achievements: When detailing your previous roles, emphasise your data-driven approach. Include examples of how you used analytics tools to improve website performance and drive revenue growth.
Highlight Collaboration Skills: Since this role requires working closely with various teams, mention any past experiences where you successfully collaborated across departments to achieve common goals.
How to prepare for a job interview at Macrium Software
✨Showcase Your Data-Driven Mindset
As an eCommerce Marketing Manager, being data-driven is crucial. Prepare to discuss specific examples of how you've used data analysis to drive revenue growth or improve customer retention in your previous roles. Highlight any tools you’ve used, like Google Analytics or Hotjar, to back up your claims.
✨Demonstrate Your Website Optimisation Skills
Be ready to talk about your experience with website optimisation tactics such as A/B testing and SEO. Bring examples of underperforming pages you've improved and the strategies you implemented to enhance user experience and conversion rates.
✨Emphasise Collaboration Experience
This role requires working closely with various teams. Share instances where you've successfully collaborated with product, design, or development teams to achieve marketing goals. Discuss how you maintained alignment and communication across departments.
✨Prepare for Affiliate Marketing Discussions
Since managing an affiliate marketing program is part of the job, be prepared to discuss your experience in this area. Talk about how you've built relationships with affiliate partners and the strategies you've used to drive incremental revenue through affiliate channels.
