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- Tasks: Drive eCommerce performance by optimising website pages and implementing conversion strategies.
- Company: Join a dynamic team in Manchester focused on innovative online marketing solutions.
- Benefits: Enjoy flexible remote work options and a collaborative office environment.
- Why this job: Be part of a data-driven culture that values creativity and impactful marketing strategies.
- Qualifications: Proven eCommerce experience, strong analytical skills, and knowledge of SEO and A/B testing required.
- Other info: Opportunity to work with cross-functional teams and manage affiliate marketing programs.
The predicted salary is between 28800 - 48000 £ per year.
Reports to: Head of Marketing
Location: Manchester, UK (Office-based, with up to 2 days of remote working per week)
We are seeking a data-driven and innovative eCommerce Marketing Manager to join our team. You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies. Collaboration with our Product, Development, and Marketing teams will be essential to refresh and enhance the user experience, ensuring increased revenue and customer retention.
Additionally, you will implement and manage an affiliate marketing program to drive incremental traffic and revenue growth. This role is primarily office-based, with the flexibility to work remotely up to two days per week.
Website Optimization:- Identify underperforming website pages through data analysis and customer feedback.
- Collaborate with cross-functional teams (Product, Design, Development) to refresh and enhance website pages, focusing on improved UX/UI and increased conversions.
- Test and implement innovative tactics, such as A/B testing, personalisation, and SEO optimisation, to boost page performance.
- Partner with the Marketing Campaigns Manager to increase traffic to the website through targeted campaigns and digital initiatives.
- Work closely with the Content Marketing Manager to revise, optimise, and create content that aligns with website improvements and business goals.
- Maintain alignment with Product, Design, and Development teams to ensure marketing strategies translate effectively into website enhancements.
- Identify, implement, and manage an affiliate marketing program to drive incremental revenue and expand our marketing reach.
- Build and maintain relationships with affiliate partners to ensure consistent performance and alignment with business goals.
- Use tools such as Google Analytics and Hotjar to track, measure, and evaluate website performance and customer behaviour.
- Generate actionable insights to inform marketing strategies and campaigns.
- Provide regular performance reports and recommendations to key stakeholders.
Proven track record of driving significant eCommerce revenue growth and improving customer retention rates. Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO. Experience in implementing and managing affiliate marketing programs. Data-driven decision-making approach with experience using tools such as Google Analytics, Hotjar, and CMS platforms. Excellent project management skills and ability to collaborate across departments. Strong understanding of eCommerce platforms, user behaviour, and conversion funnels. Experience in the technology or software industry. AI-driven individual with experience in using it to accelerate eCommerce insights and results.
Contact Detail:
Macrium Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager Online Marketing (m/w/d)
✨Tip Number 1
Familiarise yourself with the latest eCommerce trends and tools, especially those related to website optimisation and affiliate marketing. This knowledge will not only help you in interviews but also demonstrate your commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the eCommerce and digital marketing space. Attend relevant events or webinars where you can meet potential colleagues or mentors who can provide insights into the role and the company culture at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analysis to drive eCommerce success in previous roles. Highlight any experience with tools like Google Analytics and Hotjar, as these are crucial for the position.
✨Tip Number 4
Showcase your collaborative skills by preparing to talk about past projects where you worked with cross-functional teams. Emphasising your ability to work well with Product, Design, and Development teams will be key in demonstrating your fit for this role.
We think you need these skills to ace E-Commerce Manager Online Marketing (m/w/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and online marketing. Focus on specific achievements, such as revenue growth or successful campaigns, that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for eCommerce and your understanding of website optimisation strategies. Mention specific tools you’ve used, like Google Analytics or Hotjar, to demonstrate your data-driven approach.
Showcase Collaboration Skills: In your application, emphasise your ability to work with cross-functional teams. Provide examples of past projects where you collaborated with product, design, or development teams to enhance user experience.
Highlight Data Analysis Experience: Detail your experience with data analysis and reporting. Mention how you've used insights from analytics tools to inform marketing strategies and improve website performance.
How to prepare for a job interview at Macrium Software
✨Showcase Your Data-Driven Mindset
Be prepared to discuss specific examples of how you've used data analysis to improve website performance. Highlight your experience with tools like Google Analytics and Hotjar, and be ready to explain how you derived actionable insights from the data.
✨Demonstrate Collaboration Skills
Since this role requires working closely with various teams, share examples of successful collaborations in your past roles. Emphasise your ability to communicate effectively with Product, Design, and Development teams to enhance user experience.
✨Discuss Your Experience with A/B Testing
Prepare to talk about your experience with A/B testing and other optimisation tactics. Provide concrete examples of tests you've conducted, the hypotheses you formed, and the outcomes that resulted from those tests.
✨Highlight Affiliate Marketing Knowledge
If you have experience managing affiliate marketing programs, make sure to discuss it. Talk about how you've built relationships with affiliate partners and the strategies you've implemented to drive incremental revenue.
