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- Tasks: Lead a dynamic product marketing team and drive go-to-market strategies for innovative educational products.
- Company: Join Macmillan Learning, a leading international learning company with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, private medical insurance, and 25 days holiday plus bank holidays.
- Why this job: Make a real impact in education by shaping product narratives and driving market success.
- Qualifications: Experience in product marketing, strong communication skills, and a data-driven mindset are essential.
- Other info: Opportunity for career growth in a collaborative, forward-thinking environment with global reach.
The predicted salary is between 60000 - 80000 £ per year.
Macmillan Learning is a leading international learning company. We are now looking for an Associate Director of Product Marketing to lead and evolve our product marketing function. This is a high-impact, strategic role for a commercially driven and forward-thinking product marketer. You will lead a team of product marketers while owning go-to-market strategy, positioning, and growth for key product areas, including our Advanced Placement portfolio and the Achieve platform. You will play a central role in defining how our products win in the market, bringing together customer insight, clear product narratives, and data-driven decision-making to drive engagement, pipeline, and revenue. Working closely with sales, product, and marketing teams globally, you will ensure our products are positioned effectively, meet market needs, and deliver measurable results.
Responsibilities
- Lead and develop a high-performing product marketing team, setting direction and raising the bar for modern product marketing.
- Own end-to-end go-to-market strategy for key products, from positioning and messaging through to execution and optimisation.
- Define clear, compelling product narratives and value propositions that differentiate our offerings in competitive markets.
- Drive strategic marketing plans that deliver measurable impact across awareness, engagement, pipeline, and revenue.
- Partner closely with sales teams to enable success, providing tools, insight, and support to improve conversion and win rates.
- Use data, insight, and experimentation to continuously optimise marketing performance and inform decision-making.
- Represent the voice of the customer, bringing deep market and user insight into product development and GTM strategy.
- Collaborate with global product and marketing teams to shape product direction and ensure international market needs are reflected.
- Stay ahead of industry trends, leveraging modern marketing tools, automation, and AI to enhance effectiveness and scale.
- Champion a culture of curiosity, innovation, and continuous improvement within the team.
Qualifications
- Educated to degree level or equivalent CIM or Product Marketing qualification (desirable).
- Proven experience in product marketing within higher education, publishing, edtech, or a related field.
- Strong track record of owning go-to-market strategy and delivering commercial results.
- Expertise in positioning, messaging, and bringing products to market successfully.
- Experience partnering closely with sales teams to drive pipeline and revenue growth.
- Strong commercial awareness and a data-driven mindset.
- Excellent communication, stakeholder management, and influencing skills.
- Experience working with international teams and markets.
- Ability to balance strategic thinking with hands-on execution.
- Experience managing or mentoring team members.
This is a permanent, full-time hybrid role, with 3 days per week in our King’s Cross office. Occasional UK and international travel is required.
Benefits
- Hybrid working, a competitive salary and excellent benefits including Private Medical Insurance, a medical cash plan, enhanced employer pension contributions, employee discounts portal, 25 days holiday (increasing with service) plus bank holidays, book discounts, employee assistance programme, and more.
Associate Director of Product Marketing (London-based, hybrid) employer: Macmillan Distribution
Contact Detail:
Macmillan Distribution Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Product Marketing (London-based, hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you know what we do and how you can make an impact as an Associate Director of Product Marketing.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with our needs. We want to hear about your go-to-market strategies and how you’ve driven results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Associate Director of Product Marketing (London-based, hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Director of Product Marketing. Highlight your experience in product marketing, especially in higher education or edtech, and showcase any relevant achievements that align with our goals at Macmillan Learning.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your skills can help us evolve our product marketing function. Be sure to mention specific examples of your go-to-market strategies and successes.
Showcase Your Data-Driven Mindset: We love a candidate who can back up their claims with data! In your application, include examples of how you've used data and insights to drive marketing performance and decision-making. This will show us you’re the strategic thinker we need.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it gives you a chance to explore more about our culture and values.
How to prepare for a job interview at Macmillan Distribution
✨Know Your Product Inside Out
Before the interview, dive deep into Macmillan Learning's products, especially the Advanced Placement portfolio and the Achieve platform. Understand their unique selling points and how they stand out in the market. This knowledge will help you articulate compelling product narratives during the interview.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience with go-to-market strategies and how you've successfully positioned products in competitive markets. Use specific examples to demonstrate your strategic thinking and data-driven decision-making skills, as these are crucial for the role.
✨Highlight Team Leadership Experience
Since this role involves leading a team of product marketers, be ready to share your leadership style and experiences. Talk about how you've developed high-performing teams and fostered a culture of innovation and continuous improvement in previous roles.
✨Prepare for Collaboration Questions
Expect questions about how you work with sales, product, and marketing teams. Have examples ready that illustrate your ability to partner effectively across departments, enabling success and driving revenue growth through collaboration.