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- Tasks: Lead a dynamic product marketing team and shape go-to-market strategies for innovative educational products.
- Company: Join Macmillan Learning, a global leader in education with a collaborative culture.
- Benefits: Enjoy hybrid working, competitive salary, private medical insurance, and 25 days holiday.
- Why this job: Make a real impact in the education sector while driving strategic marketing initiatives.
- Qualifications: Experience in product marketing, strong commercial awareness, and excellent communication skills.
- Other info: Opportunity for career growth in a fast-paced, innovative environment.
The predicted salary is between 60000 - 75000 £ per year.
Macmillan Learning is a leading international learning company, combining world-class content with innovative digital learning solutions to inspire what’s possible for every learner. Our International Sales and Marketing team (based in central London) is on an ambitious journey to grow global market share across Higher Education and International Schools. We are a close-knit, agile GTM team, working closely across sales and marketing and enjoying working together, celebrating success, and delivering great outcomes for our customers, with a strong sense of shared ownership across our leadership group.
We are now looking for an Associate Director of Product Marketing to lead and evolve our product marketing function. This is a high-impact, strategic role for a commercially driven and forward-thinking product marketer. You will lead a team of product marketers while owning go-to-market strategy, positioning, and growth for key product areas, including our Advanced Placement portfolio and the Achieve platform. You will play a central role in defining how our products win in the market, bringing together customer insight, clear product narratives, and data-driven decision-making to drive engagement, pipeline, and revenue.
Working closely with sales, product, and marketing teams globally, you will ensure our products are positioned effectively, meet market needs, and deliver measurable results. This is a role for someone who thrives in a collaborative environment and enjoys shaping strategy as part of a close, engaged team.
As part of this role you will:
- Lead and develop a high-performing product marketing team, setting direction and raising the bar for modern product marketing
- Own end-to-end go-to-market strategy for key products, from positioning and messaging through to execution and optimisation
- Define clear, compelling product narratives and value propositions that differentiate our offerings in competitive markets
- Drive strategic marketing plans that deliver measurable impact across awareness, engagement, pipeline, and revenue
- Partner closely with sales teams to enable success, providing tools, insight, and support to improve conversion and win rates
- Use data, insight, and experimentation to continuously optimise marketing performance and inform decision-making
- Represent the voice of the customer, bringing deep market and user insight into product development and GTM strategy
- Collaborate with global product and marketing teams to shape product direction and ensure international market needs are reflected
- Stay ahead of industry trends, leveraging modern marketing tools, automation, and AI to enhance effectiveness and scale
- Champion a culture of curiosity, innovation, and continuous improvement within the team
You’ll have the opportunity to shape the future of product marketing within Macmillan Learning, influence business strategy, and make a visible commercial impact. This is a role for someone who enjoys both strategic thinking and hands-on delivery, and who thrives in a collaborative, fast-paced environment.
Requirements:
- Educated to degree level or equivalent CIM or Product Marketing qualification (desirable)
- Proven experience in product marketing within higher education, publishing, edtech, or a related field
- Strong track record of owning go-to-market strategy and delivering commercial results
- Expertise in positioning, messaging, and bringing products to market successfully
- Experience partnering closely with sales teams to drive pipeline and revenue growth
- Strong commercial awareness and a data-driven mindset
- Excellent communication, stakeholder management, and influencing skills
- Experience working with international teams and markets
- Ability to balance strategic thinking with hands‑on execution
- Experience managing or mentoring team members
This is a permanent, full-time hybrid role, with 3 days/week in our King’s Cross office. Occasional UK and international travel is required.
Benefits:
We will provide you with hybrid working, a competitive salary and fantastic benefits including Private Medical Insurance/Medical cash plan, enhanced employer pension contributions, employee discounts portal, 25 days holiday (increasing with service) plus bank holidays, book discounts, employee assistance programme (help@hand) and much more.
Associate Director of Product Marketing (London-based, hybrid) employer: MacMillan Distribution Ltd.
Contact Detail:
MacMillan Distribution Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director of Product Marketing (London-based, hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show us you’re genuinely interested in Macmillan Learning and how you can contribute to our goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Associate Director of Product Marketing. We want to hear how you can drive our go-to-market strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team!
We think you need these skills to ace Associate Director of Product Marketing (London-based, hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Director of Product Marketing. Highlight your experience in product marketing, especially in higher education or edtech, and showcase any relevant achievements that align with our goals at Macmillan Learning.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about product marketing and how your strategic thinking can help shape our future. Be sure to mention specific examples of how you've driven results in previous roles.
Showcase Your Team Leadership Skills: Since this role involves leading a team, don’t forget to highlight your experience in managing or mentoring others. Share stories that demonstrate your ability to inspire and develop high-performing teams, as we value collaboration and shared ownership.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our close-knit team!
How to prepare for a job interview at MacMillan Distribution Ltd.
✨Know Your Product Inside Out
Before the interview, dive deep into Macmillan Learning's products, especially the Advanced Placement portfolio and the Achieve platform. Understand their unique selling points and how they stand out in the market. This knowledge will help you articulate your vision for product marketing and demonstrate your commitment to the role.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience with go-to-market strategies and how you've successfully positioned products in competitive markets. Use specific examples to illustrate your strategic mindset and how you've driven measurable results in previous roles. This will show that you're not just a doer but also a thinker.
✨Emphasise Collaboration Skills
Since this role involves working closely with sales, product, and marketing teams, be ready to share examples of how you've fostered collaboration in past positions. Highlight any experiences where you’ve partnered with sales teams to improve conversion rates or drive revenue growth, as this will resonate well with the interviewers.
✨Bring Data to the Table
Macmillan Learning values a data-driven approach, so come prepared with insights from your previous roles. Discuss how you've used data to inform decision-making and optimise marketing performance. This will demonstrate your analytical skills and your ability to leverage insights for strategic advantage.