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- Tasks: Lead a talented team to develop and deliver innovative marketing strategies.
- Company: Join Macmillan, a leading charity reshaping support for people with cancer.
- Benefits: Competitive salary, impactful work, and a chance to make a difference.
- Why this job: Be at the forefront of transforming marketing experiences for those in need.
- Qualifications: Extensive experience in multichannel strategic marketing and strong leadership skills.
- Other info: Collaborative environment focused on making a real impact.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced marketing leader to head up our Strategic Marketing Planning function within the Engagement Directorate, covering a six month career break. You will be joining Macmillan at a pivotal moment. We are reshaping how we reach and support people with cancer and how we inspire and engage our supporters. This role will be central to unlocking the power of data and accelerating several key shifts in how we plan and deliver marketing and audience experiences:
- From product to audience-based planning
- From mass to personalised experiences and communications
- From reacting to customer behaviour to responding to anticipated behaviour
- From managing interactions to managing journeys
- From journeys largely focused on email to multi-channel journeys
You will head a talented team responsible for:
- Developing a streamlined, centralised integrated marketing and engagement strategy—and overseeing delivery across the organisation
- Marketing effectiveness and performance insight
- Building marketing capability across the directorate, including PPC, SEO, email, and elements of digital operations
- Managing our media agency relationship
- Supporting planning and prioritisation across the wider directorate
To succeed in this role, you will bring extensive experience in multichannel strategic marketing or engagement planning, and a proven ability to build strong relationships with senior stakeholders and partners. You will have led complex strategic programmes, motivated high performing teams through change, and delivered marketing and engagement strategies at scale. You will also have deep knowledge of the modern marketing landscape, emerging trends, and relevant regulations.
At Macmillan you will find talented people working together to do whatever it takes to support people living with cancer. We are going all out to find even better ways to help even more people who need our support. Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions.
Head of Strategic Marketing Planning in Westminster employer: Macmillan Cancer Support
Contact Detail:
Macmillan Cancer Support Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategic Marketing Planning in Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Macmillan or similar organisations. A friendly chat can open doors and give you insights that might just help you land that interview.
✨Tip Number 2
Prepare for the interview by researching the latest trends in strategic marketing. Show us you know your stuff and can bring fresh ideas to the table. We love candidates who are passionate about the field and can think outside the box!
✨Tip Number 3
Practice your storytelling skills! When you get the chance to interview, share your experiences in a way that highlights your achievements and how they relate to the role. We want to see how you've led teams and driven change.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our mission to support people living with cancer.
We think you need these skills to ace Head of Strategic Marketing Planning in Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Strategic Marketing Planning. Highlight your experience in multichannel strategic marketing and any relevant achievements that showcase your ability to lead teams and manage complex programmes.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about reshaping how we support people with cancer. Share specific examples of how you've driven change in marketing strategies and built strong relationships with stakeholders.
Showcase Your Data Savvy: Since this role is all about unlocking the power of data, make sure to highlight your experience with data-driven marketing. Talk about how you've used insights to inform strategy and improve marketing effectiveness in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Macmillan Cancer Support
✨Know Your Audience
Before the interview, take some time to research Macmillan and their current marketing strategies. Understand their mission and how they engage with supporters. This will help you tailor your responses and show that you're genuinely interested in their work.
✨Showcase Your Leadership Skills
Be prepared to discuss specific examples of how you've led teams through change and delivered successful marketing strategies. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your achievements.
✨Demonstrate Data Savviness
Since this role involves unlocking the power of data, be ready to talk about how you've used data to inform marketing decisions in the past. Share insights on how you've measured marketing effectiveness and adapted strategies based on performance metrics.
✨Engage with Their Values
Macmillan's values are central to their mission. Think about how your personal values align with theirs and be ready to discuss this during the interview. Showing that you resonate with their commitment to supporting people living with cancer can set you apart from other candidates.
